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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dynamic Yield

    Score8.2 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Dynamic YieldGoogle Optimize
    Editions & Modules
    No answers on this topic
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Dynamic YieldGoogle Optimize
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Dynamic YieldGoogle Optimize
    Considered Both Products
    Dynamic Yield by Mastercard
    Chose Dynamic Yield
    Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
    Incentivized
    Chose Dynamic Yield
    It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a …
    Incentivized
    Chose Dynamic Yield
    We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
    Incentivized
    Chose Dynamic Yield
    DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
    Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield provides more complex and rich capabilities to create personalization.

    Incentivized
    Chose Dynamic Yield
    Better capabilities. More user-friendly.
    Incentivized
    Chose Dynamic Yield
    We found that Dynamic Yield offered the best balance of features, pricing, and support to launch and grow our testing program.
    Incentivized
    Chose Dynamic Yield
    Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Dynamic YieldGoogle Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Dynamic Yield and Google Optimize
    Feature
    Dynamic Yield
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Dynamic Yield and Google Optimize
    Feature
    Dynamic Yield
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Dynamic Yield and Google Optimize
    Feature
    Dynamic Yield
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    User Ratings
    Dynamic YieldGoogle Optimize
    Likelihood to Recommend
    9.9
    (104 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (23 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (47 ratings)
    8.7
    (4 ratings)