Echobox Social vs. Later Social

Echobox Social

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Echobox Social	Score 9.7 out of 10	N/A	Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…	N/A
Later Social	Score 6.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

Echobox Social

Later Social

Editions & Modules

No answers on this topic

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
Echobox Social	Later Social
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

33% discount available for annual subscription.

More Pricing Information

Community Pulse
	Echobox Social	Later Social
Considered Both Products	Echobox Social TC Thomas Cserep Associate Editor, Audience Engagement Chose Echobox Social We decided to opt for Echobox Social as it is more suited for publishers than Sprout Social. We do not have to manually select when we would like to schedule posts. The AI-powered engine of Echobox Social not only means we are able to maximise our reach, but it also suggests … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or … Incentivized Helpful? LC Laura Colledge Head of Marketing Chose Echobox Social It was the only publisher-specific tool and tool that was focused on driving traffic. Incentivized Helpful? Alexandre Pelegi diretor Chose Echobox Social We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, … Incentivized Helpful? Aleksandar Ivanisevic CEO (Chief Executive Officer) Chose Echobox Social Like an airplane vs cars Incentivized Helpful? MP Marko Prelevic Managing Editor Chose Echobox Social To be completely honest, we've stumbled upon Echobox because some other media houses in Serbia were already using it. They were kind enough to offer us a trial and we were very satisfied with initial reactions, both from our staff and from our readers. Therefore it was a … Incentivized Helpful? Alexandre Faria CEO (Chief Executive Officer) Chose Echobox Social There's no comparison. The number of hours saved with automatic posting and the use of artificial intelligence to optimize schedules and select the correct audience made Echobox a very useful and valuable tool for our portal and we managed to gain a lot of time for other … Incentivized Helpful? gaetano di meglio Account Director Chose Echobox Social I have not used and evaluated other products such as echobox Incentivized Helpful? Andrea D'Addio Founder & CEO Chose Echobox Social I was convinced by a videocall where they showed how they would improved our performances on Facebook and Instagram Incentivized Helpful? GC Guillermo Castillo COO (Chief Operating Officer) Chose Echobox Social I have not found another similar product on the market. Incentivized Helpful? FG Federica Giordani Social Media Editor Chose Echobox Social For us, Echobox is the first tool of its kind so we can't make a comparison with other kinds of software. We have used tools like Trello and Slack, but they don't have this function and, of course, we used to use Facebook's integrated management system, but it's not comparable … Incentivized Helpful? Verified User Anonymous Chose Echobox Social I'm not really comfortable comparing Echobox to other vendors I have not used. That said, Echobox's ease of use and an accessible client team drove our decision to select and stay with Echobox. We have been with them several years now and do not have any intentions of … Incentivized Helpful? Jon Entine Founder and Executive Director Chose Echobox Social No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense. Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox has allowed us better targeting and timing of each new published piece from our site. Incentivized Helpful? CT Christos Tulumba owner Chose Echobox Social Way better due to AI and automation capabilities. Incentivized Helpful? Axel Vicente Periodista profesional, editor digital, analista de audiencias y analítica Chose Echobox Social Echobox has Artificial Intelligence to help publishers to find better ways to post at social media. Incentivized Helpful? Nuria Leon Bernardo Director of Social Media Chose Echobox Social Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no … Incentivized Helpful? Angelica Celinska EYE Editor Chose Echobox Social Later.com is used for Instagram in terms of links in bio. I have heard that Instagram on Echobox does not work so well for our company so we have not added this feature to our Echobox account. Incentivized Helpful? Verified User Anonymous Chose Echobox Social In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately. Incentivized Helpful? Federico Aikawa Social Media Lead at Todo Noticias Chose Echobox Social We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best … Incentivized Helpful? AJ Anna Johnstone Head of Social Chose Echobox Social Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Sprout has far more analytic functionality but Echobox's AI analysis of our content and automation means we can trust the system to manage our posts and focus on content creation. Sprout remains a manual posting tool. Incentivized Helpful? Marc Gendron Chef d'équipe numérique Chose Echobox Social Dlvr.it did a very good automation job, but Echobox is tailor-made for news editors. Therefore, with Echobox we have much more control over how, when, and what we share on social media. Incentivized Helpful? Benjamin Clark Deputy Engagement Editor Chose Echobox Social We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools. Incentivized Helpful? Janae Smith Digital/Sales Assistant Chose Echobox Social Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that … Incentivized Helpful?	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

Features

Echobox Social

Later Social

Publishing

Comparison of Publishing features of Product A and Product B
	Echobox Social - Ratings	Later Social 9.0 Ratings 11% above category average
Content planning and scheduling	00 Ratings	10.00 Ratings
Content optimization	00 Ratings	9.00 Ratings
Workflow management	00 Ratings	8.00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Echobox Social - Ratings	Later Social 7.2 Ratings 16% below category average
Twitter	00 Ratings	7.00 Ratings
Facebook	00 Ratings	7.00 Ratings
LinkedIn	00 Ratings	5.00 Ratings
Instagram	00 Ratings	10.00 Ratings
Pinterest	00 Ratings	10.00 Ratings
YouTube	00 Ratings	4.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Echobox Social - Ratings	Later Social 4.0 Ratings 66% below category average
Campaign success analytics	00 Ratings	4.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Echobox Social - Ratings	Later Social 10.0 Ratings 22% above category average
Mobile access	00 Ratings	10.00 Ratings

Best Alternatives
	Echobox Social	Later Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Sprinklr Social Score 9.2 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Echobox Social	Later Social
Likelihood to Recommend	9.7 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	9.4 (0 ratings)	- (0 ratings)
Usability	8.4 (0 ratings)	9.4 (0 ratings)
Support Rating	9.8 (0 ratings)	9.0 (0 ratings)
Implementation Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Echobox Social	Later Social
Likelihood to Recommend	Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access. Incentivized LC Laura Colledge Head of Marketing Read full review	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Pros	Organizes our social media posts across both Facebook and Twitter Easy scheduling of posts, with AI driving the scheduling of optimal times for each story AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers Jon Entine Founder and Executive Director Read full review	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review
Cons	Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users DR Diego Ribas Araujo Editor Read full review	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review
Likelihood to Renew	Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox! gaetano di meglio Account Director Read full review	No answers on this topic
Usability	Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button. TC Thomas Cserep Associate Editor, Audience Engagement Read full review	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Support Rating	When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly Incentivized Ross Perkins Sport social media manager - The Sun Read full review	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
Implementation Rating	You just have to keep in mind that it can take a day or two to have the set up of an account all done. FP François Pottier CTO (Chief Technical Officer) Read full review	No answers on this topic
Alternatives Considered	Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead. Nuria Leon Bernardo Director of Social Media Read full review	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Return on Investment	Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox Incentivized Verified User Anonymous Read full review	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review
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