SAP Emarsys vs. eTrigue DemandCenter

Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.

Incentivized

I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".

• The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
• The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.

Incentivized

• Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.)
• Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it.

• The email and content builder is significantly worse than other email marketing platforms I've used
• Emails campaigns cannot be used in more than one automation flow
• Amount of emails collected and being sent for smart insight are inaccurate
• I've rarely completed a task without some type of user interface error
• Customer service mostly directs you to help center on website
• You have to pay extra for training
• You have to pay extra for reporting in which the system cannot provide
• Lengthy contract with a high price tag

• I wish they could be able to customize URLs for landing pages for better SEO and branding.
• Better SEO functionality and ability to customize those options on landing pages would be nice.
• More useful and better detailed analytics would be nice.

Incentivized

We have no intention of changing Emarsys

Incentivized

We rely on this tool. Going forward as we implement new back end architecture we may be forced to change to an integrated platform with our master data management infrastructure, but we will do so kicking and screaming. While marketing gets to make the choice, we will choose eTrigue.

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.

Been very happy with their responsiveness and ability to resolve issues

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.

Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.

Incentivized

As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation campaigns-- implement the campaigns after the assets are created, we only work in eTrigue as this our platform of choice. Our ability to support the robust and fast-paced needs of our clients requires us to use a platform that they can easily implement and that we can easily work in, make ongoing changes in. eTrigue DemandCenter is the platform that delivers.

Incentivized

• From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
• Reliable and giving cost effective services.

Incentivized

• We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
• The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.