Emma by Marigold vs. Mailjet

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.

• Drag and Drop Interface - I love the drag-and-drop interface used to design campaigns. It makes it easy for creative types to get the look they want, and it helps less technically and aesthetically adept users to create campaigns that still look great. After using both Constant Contact and Mailchimp, I think Emma comes out on top in terms of ease of template design.
• Master Admin Account - Having a master admin account controlled by one person allows us to deploy brand assets to each sub-account, and we're also able to push out templates for users who aren't ready or don't have the time to design their own.
• Dynamic Content - Dynamic content has proven so useful to us, especially in our Admissions Office. Making it possible for regular users to easily create emails using dynamic content is a VERY strong feature that, in my experience, is unique to Emma.
• Great Tutorials - Emma does a great job taking care of its users. The support folks are always kind and helpful, but Emma publishes an array of tutorials and resources to help with just about anything its users encounter, from how to use custom merge fields to advice on creating the best campaigns.

Incentivized

• Mailjet is good at "links", it's really easy to link your content and photos to outside links.
• Mailjet is good at getting emails out in a timely fashion.
• Mailjet is really cost-effective compared to their competitors for what all you get.

Incentivized

• Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
• The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.

Incentivized

• They don't have any mobile application of it. This is the major drawback of this software.
• Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
• Post campaign reporting functionality could be more diversified. It seems basic only.

Incentivized

Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)

Incentivized

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

Incentivized

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Incentivized

Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations with the ability to send their own marketing messages, saving corporate marketing time, and providing more genuine, locally-focused email campaigns. Emma was very effective at making that happen.

Incentivized

The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it

Incentivized

• It's been pretty overwhelmingly positive. Our clients are happy about the savings that we're able to pass onto them.
• We're able to better determine what headlines receive the most clicks from our client's emails based on the dashboard.
• Super easy email designer that frees up some of our graphic designers to take on other jobs.

Incentivized

• Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
• Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
• Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.

Incentivized