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Emma by Marigold vs. Twilio SendGrid

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emma by Marigold

    Score9.4 out of 10
    N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    Twilio SendGrid

    Score8.4 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Emma by MarigoldTwilio SendGrid
    Editions & Modules
    Basic
    $500
    per year per user
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Emma by MarigoldTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Emma by MarigoldTwilio SendGrid
    Considered Both Products
    Marigold
    Chose Emma by Marigold
    Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations …
    Incentivized
    Chose Emma by Marigold
    We moved from Emma to SendGrid. The deliverability of Emma is lower than Sendgrid and the overall functionality of Sendgrid feels more fit for a digital marketing agency. The number and design of the Emma templates far surpasses that of Sendgrid though. Emma is much more suited …
    Incentivized
    Chose Emma by Marigold
    We chose Emma in addition to Sendgrid to protect the integrity of our transactional email deliverability. Emma's delivery rates were good. We later found MailChimp a bit cheaper and easier to work with in our specific use case but I still think it's worth testing Emma if you're …
    Incentivized
    Twilio
    Chose Twilio SendGrid
    For engaging with existing (non-cold) email lists including transactional emails and just general daily/weekly newsletters, SendGrid has a good price and high deliverability rates. SendGrid is also very startup-community friendly and helped our developers get up to speed and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Emma by MarigoldTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Emma by Marigold and Twilio SendGrid
    Feature
    Emma by Marigold
    9.1
    31 Ratings
    Twilio SendGrid
    7.1
    48 Ratings
    WYSIWYG email editor8.024 Ratings7.035 Ratings
    Dynamic content9.025 Ratings6.838 Ratings
    Ability to test dynamic content9.024 Ratings5.636 Ratings
    A/B testing9.024 Ratings7.228 Ratings
    Mobile optimization9.029 Ratings7.036 Ratings
    Email deliverability reporting10.031 Ratings7.448 Ratings
    List management10.031 Ratings7.642 Ratings
    Triggered drip sequences9.021 Ratings7.222 Ratings
    Landing pages00 Ratings8.023 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Emma by Marigold and Twilio SendGrid
    Feature
    Emma by Marigold
    10.0
    31 Ratings
    Twilio SendGrid
    7.6
    48 Ratings
    Dashboards10.030 Ratings7.446 Ratings
    Standard reports9.931 Ratings8.246 Ratings
    Custom reports10.019 Ratings7.230 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Emma by Marigold and Twilio SendGrid
    Feature
    Emma by Marigold
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    User Ratings
    Emma by MarigoldTwilio SendGrid
    Likelihood to Recommend
    8.0
    (32 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    9.5
    (5 ratings)
    7.0
    (1 ratings)
    Usability
    10.0
    (2 ratings)
    8.2
    (6 ratings)
    Support Rating
    2.0
    (1 ratings)
    3.0
    (9 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)