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Emma by Marigold vs. VerticalResponse

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emma by Marigold

    Score9.4 out of 10
    N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Emma by MarigoldVerticalResponse
    Editions & Modules
    Basic
    $500
    per year per user
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Emma by MarigoldVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Emma by MarigoldVerticalResponse
    Considered Both Products
    Marigold
    No answer on this topic
    VerticalResponse
    Chose VerticalResponse
    Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Emma by MarigoldVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Emma by Marigold and VerticalResponse
    Feature
    Emma by Marigold
    9.1
    31 Ratings
    VerticalResponse
    9.9
    8 Ratings
    WYSIWYG email editor8.024 Ratings10.07 Ratings
    Dynamic content9.025 Ratings10.05 Ratings
    Ability to test dynamic content9.024 Ratings10.04 Ratings
    A/B testing9.024 Ratings10.05 Ratings
    Mobile optimization9.029 Ratings10.05 Ratings
    Email deliverability reporting10.031 Ratings10.08 Ratings
    List management10.031 Ratings10.08 Ratings
    Triggered drip sequences9.021 Ratings9.02 Ratings
    Landing pages00 Ratings10.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Emma by Marigold and VerticalResponse
    Feature
    Emma by Marigold
    10.0
    31 Ratings
    VerticalResponse
    10.0
    9 Ratings
    Dashboards10.030 Ratings10.09 Ratings
    Standard reports9.931 Ratings10.09 Ratings
    Custom reports10.019 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Emma by Marigold and VerticalResponse
    Feature
    Emma by Marigold
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    User Ratings
    Emma by MarigoldVerticalResponse
    Likelihood to Recommend
    8.0
    (32 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.5
    (5 ratings)
    8.6
    (19 ratings)
    Usability
    10.0
    (2 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    2.0
    (1 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    10.0
    (4 ratings)