Emplifi vs. Falcon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Falcon
Score 7.6 out of 10
N/A
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon also finds broken links, page load errors, and does performance audit of a website.
$499
per month
Pricing
EmplifiFalcon
Editions & Modules
No answers on this topic
Premium
$499
per month
Basic
Free
Enterprise
Contact
Offerings
Pricing Offerings
EmplifiFalcon
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
EmplifiFalcon
Features
EmplifiFalcon
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Falcon
-
Ratings
Boolean keyword searches8.50 Ratings00 Ratings
Filtering out noise/spam7.10 Ratings00 Ratings
Sentiment analysis8.00 Ratings00 Ratings
Broad channel coverage7.50 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.4
Ratings
8% below category average
Falcon
-
Ratings
Content planning and scheduling7.80 Ratings00 Ratings
Audience targeting7.00 Ratings00 Ratings
Content optimization6.80 Ratings00 Ratings
Workflow management8.20 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
6.3
Ratings
23% below category average
Falcon
-
Ratings
Automated routing and prioritization6.60 Ratings00 Ratings
Customer interaction histories6.40 Ratings00 Ratings
Bulk actions5.80 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Falcon
-
Ratings
Lead generation8.00 Ratings00 Ratings
Content marketing7.30 Ratings00 Ratings
Paid media management8.00 Ratings00 Ratings
Campaigns and promotions8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
7.2
Ratings
16% below category average
Falcon
-
Ratings
Twitter6.70 Ratings00 Ratings
Facebook8.00 Ratings00 Ratings
LinkedIn5.90 Ratings00 Ratings
Google+8.00 Ratings00 Ratings
Instagram7.00 Ratings00 Ratings
Pinterest7.00 Ratings00 Ratings
YouTube8.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
7.6
Ratings
4% below category average
Falcon
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Real-time tracking7.20 Ratings00 Ratings
Competitor analysis7.40 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
7.3
Ratings
9% below category average
Falcon
-
Ratings
Role-based user permissions & privileges8.20 Ratings00 Ratings
Mobile access6.40 Ratings00 Ratings
User Ratings
EmplifiFalcon
Likelihood to Recommend
8.8
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.3
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
EmplifiFalcon
Likelihood to Recommend
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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We recently launched a carousel campaign in a bid to make our content more stackable. With the wide variety of social media integrations, it made it easy to create the social post once and publish it everywhere. This made the process much more efficient, less laborious, and removed duplication of effort.
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Pros
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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  • The user interface is intuitive and slick
  • It can send content to a variety of social channels
  • It allows is to schedule in advance and reduce duplication of effort
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Cons
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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  • The ability to schedule multiple social media content months ahead.
  • No other missing functionality.
  • Nothing about Falcon is typically hard to use.
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Likelihood to Renew
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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No answers on this topic
Usability
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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No answers on this topic
Support Rating
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
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Online Training
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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No answers on this topic
Implementation Rating
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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No answers on this topic
Alternatives Considered
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
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We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.
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Return on Investment
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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  • Social Media Engagement
  • Customer base increased
  • Annualized returns improved
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

Falcon Screenshots

Screenshot of Web Analytics and Marketing Pixel AuditScreenshot of Web Audit SummaryScreenshot of Website Performance Monitor