Emplifi vs. Freshdesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Freshdesk
Score 8.6 out of 10
N/A
Freshdesk is a cloud-based customer service software that helps businesses of all sizes to deliver customer support. Freshdesk converts requests coming in via email, web, phone, chat, and social into tickets, and unifies ticket resolution across channels. Additionally, Freshdesk lets the user automate workflows, provide self-service, manage SLAs, and measure metrics, to stay on top of customer support. Freshdesk also offers out-of-the-box features like an AI-powered support chatbot,…
$0
Up to 2 agents
Pricing
EmplifiFreshdesk
Editions & Modules
No answers on this topic
Free
$0
Up to 2 agents
Growth
$15
per month (billed annually) per agent
Pro
$49
per month (billed annually) per agent
Enterprise
$79
per month (billed annually) per agent
Offerings
Pricing Offerings
EmplifiFreshdesk
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmplifiFreshdesk
Considered Both Products
Emplifi
Chose Emplifi
A better tool in terms of measurement
Chose Emplifi
Sprout Social, Brandwatch and Hootsuite
Chose Emplifi
I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist …
Chose Emplifi
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any …
Chose Emplifi
Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion.
Chose Emplifi
Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their …
Chose Emplifi
Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand …
Chose Emplifi
Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info …
Chose Emplifi
Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud.
Chose Emplifi
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 …
Chose Emplifi
In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage.
Chose Emplifi
Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not …
Chose Emplifi
I never used other similar products.
Chose Emplifi
Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant …
Chose Emplifi
I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a …
Chose Emplifi
The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it.
Chose Emplifi
Emplifi seems to offer very standard products at a lower price than competitors.
Chose Emplifi
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on …
Chose Emplifi
We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic …
Chose Emplifi
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
Chose Emplifi
I'm able to fine-tune reporting more thoroughly with Emplifi Social Commerce Cloud.
Chose Emplifi
Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels)
Freshdesk
Chose Freshdesk
We wanted to move our entire support on a single channel and manage all the support via a single channel so this is where omni channel helped us.

Additionally, knowledge bases and the AI agents are also on the same platforms, so these things help us to improve the quality of …
Chose Freshdesk
I use Freshdesk over other similar products I've tested because the price difference and ease of use for the end user seem to me to be the most suitable for achieving a better return on investment within my company. I also found the various AI-powered automation tools to be …
Chose Freshdesk
Freshdesk is way beyond these tool. The solution and technology provided is more more step ahead with the shared product.
Chose Freshdesk
We felt that Freshdesk offered better value in terms of pricing and offered a matching feature set. It was also highly recommended by a member of a team that had used Freshdesk in their previous organisation. Lastly the fact that it could integrate into Hubspot (that we use as …
Chose Freshdesk
We use all Freshdesk, Freshchat, and other Freshworks tools—they’re all great. Freshchat is awesome for real-time support, while Freshdesk handles tickets, automation, and multi-channel queries really well. Using them together gives us a complete, seamless customer service …
Chose Freshdesk
its better in terms of pricing for sure as others are completely to high costly.
Chose Freshdesk
Freshdesk was the easiest to set up and was the most straightforward product of all the products we evaluated. It had a better user interface for agents, and provided a great solution to meet our needs at a lower cost than the other products that we evaluated. Freshdesk offers …
Chose Freshdesk
Ultimately we ended up switching from Freshdesk to Zendesk, and then from zendesk to devrev. We're still trying to find the right fit for us - Freshdesk covers the same options as Zendesk, if you use the whole suite it's probably a good option.
Chose Freshdesk
Freshworks desk is very easy to use and understand.
The biggest strengths if Freshdesk as it's usability, Affordability and the vast number of features it provides for its clients.
Chose Freshdesk
Freshdesk lacks some of the functionality of costlier IT tool suites but makes up for it in value. Yes, that means you may have to use two tools to do the job of one complete suite, but for the price and the functionality, Freshdesk does what it does at the best value point.
Chose Freshdesk
Freshdesk has the edge, because of the easy user interface, data download, implementation options, One access for chats, calls, WhatsApp Business and emails. Segregation of tickets as per the respective department. Dashboard availability for each department, checking the …
Chose Freshdesk
As saied before, Freshdesk is very simple to use. It is very agile to our needs and uses, based on the requests are made from our employees only. So, everything they demand, is a well know task or activity in our duties. Zammad does it very well, but needs an on premises …
Chose Freshdesk
Superior in every aspect—it is that simple! It offers a more flexible product, smoother UI, and, importantly, a more patient and supportive account team.
Chose Freshdesk
Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our …
Chose Freshdesk
Freshdesk has a more modern and intuitive user interface, while Help Scout's interface is simpler and more minimalist.In case of features, Freshdesk offers a wider range of features, includes omnichannel support, AI powered automations, and advanced analytics. Help Scout is …
Chose Freshdesk
My company originally selected Freshdesk due to price, but as we grew, we found it lacking compared to its more expensive counterparts. I briefly compared Zendesk to resolve our main issues with Freshdesk, but I'd spent so much time and effort customizing Freshdesk that we …
Chose Freshdesk
Freshdesk is aimed more for direct customer support tasks.
Chose Freshdesk
Track it was too complicated to maintain.
Chose Freshdesk
Good platform for organizing the tickets from different sources and making sure no single communication is missed in the cracks. Automations bring productivity. Customization is not easy unless you learn the SDKs/ APIs. but has a great deal to offer. Integrations with other …
Chose Freshdesk
We tried Freshchat, but since our app did not have advanced technology, we were not able to use it. However, the Freshdesk team supported us in exploring this option.
Chose Freshdesk
We have an omnichannel, so we use Freshdesk, Freshchat, and Freshcaller.
Features
EmplifiFreshdesk
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Freshdesk
-
Ratings
Boolean keyword searches8.50 Ratings00 Ratings
Filtering out noise/spam7.10 Ratings00 Ratings
Sentiment analysis8.00 Ratings00 Ratings
Broad channel coverage7.50 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.4
Ratings
8% below category average
Freshdesk
-
Ratings
Content planning and scheduling7.80 Ratings00 Ratings
Audience targeting7.00 Ratings00 Ratings
Content optimization6.80 Ratings00 Ratings
Workflow management8.20 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
6.3
Ratings
23% below category average
Freshdesk
-
Ratings
Automated routing and prioritization6.60 Ratings00 Ratings
Customer interaction histories6.40 Ratings00 Ratings
Bulk actions5.80 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Freshdesk
-
Ratings
Lead generation8.00 Ratings00 Ratings
Content marketing7.30 Ratings00 Ratings
Paid media management8.00 Ratings00 Ratings
Campaigns and promotions8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
7.2
Ratings
16% below category average
Freshdesk
-
Ratings
Twitter6.70 Ratings00 Ratings
Facebook8.00 Ratings00 Ratings
LinkedIn5.90 Ratings00 Ratings
Google+8.00 Ratings00 Ratings
Instagram7.00 Ratings00 Ratings
Pinterest7.00 Ratings00 Ratings
YouTube8.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
7.6
Ratings
4% below category average
Freshdesk
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Real-time tracking7.20 Ratings00 Ratings
Competitor analysis7.40 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
7.3
Ratings
9% below category average
Freshdesk
-
Ratings
Role-based user permissions & privileges8.20 Ratings00 Ratings
Mobile access6.40 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.6
Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.20 Ratings
Expert directory00 Ratings8.00 Ratings
Subscription-based notifications00 Ratings8.40 Ratings
ITSM collaboration and documentation00 Ratings7.60 Ratings
Ticket creation and submission00 Ratings9.00 Ratings
Ticket response00 Ratings9.30 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.0
Ratings
2% above category average
External knowledge base00 Ratings8.10 Ratings
Internal knowledge base00 Ratings8.00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.3
Ratings
7% above category average
Customer portal00 Ratings7.60 Ratings
IVR00 Ratings8.20 Ratings
Social integration00 Ratings8.40 Ratings
Email support00 Ratings9.40 Ratings
Help Desk CRM integration00 Ratings7.80 Ratings
Best Alternatives
EmplifiFreshdesk
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
SysAid
SysAid
Score 9.1 out of 10
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User Ratings
EmplifiFreshdesk
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.9
(0 ratings)
Usability
7.3
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
4.6
(0 ratings)
Performance
-
(0 ratings)
5.5
(0 ratings)
Support Rating
9.0
(0 ratings)
7.6
(0 ratings)
In-Person Training
-
(0 ratings)
8.2
(0 ratings)
Online Training
6.0
(0 ratings)
8.1
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.6
(0 ratings)
Configurability
-
(0 ratings)
5.4
(0 ratings)
Ease of integration
-
(0 ratings)
7.6
(0 ratings)
Product Scalability
-
(0 ratings)
5.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.8
(0 ratings)
Vendor pre-sale
-
(0 ratings)
6.9
(0 ratings)
User Testimonials
EmplifiFreshdesk
Likelihood to Recommend
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Freshdesk is really good for start-up companies that want to update their current system or buy a new one. It is the best option possible when it comes to having a structure, following up, and making a better strategy because you can always see what your team is doing, and you have some great reports to help you.
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Pros
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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  • Follow up on all conversations that enter and are easy to use by the employee and save responses ready for use.
  • Find out the average rate of the number of conversations that occur in the company and conduct the analysis.
  • There is a feature it allows one to take a permit in the name of the employee who responds to the conversation and to know the problem faced by the customer and the solution.
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Cons
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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  • Data Security.
  • SLA Policies where it is not customer / contract driven but agents / groups driven.
  • Audit Trail is not available in Pro version makes the tool adoption difficult from compliance perspective.
  • Chat Bot and Fresh Chat Services has greater potential to explode, but the pricing model tagged to chat bot sessions .are illogical as it limits the ability to use the fresh chat feature
  • Agent Logon Screen use earlier version of Captcha as it is annoying for the agents to login. Very frustrating experience.
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Likelihood to Renew
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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My company that used Freshdesk was acquired by another company that uses Salesforce, so our only reason to keep Freshdesk would be records, but migrating the tickets, notes, and company details from Freshdesk to Salesforce was straightforward enough. Had the acquisition not occurred, we would have renewed Freshdesk because the cost of switching would've been too great in terms of price, time, and sunk cost (our Freshdesk customizations would not port over well).
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Usability
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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I gave it a rating of 9 out of 10 because they delivered on everything we asked them to do. Easy to setup, easy to deploy to end users, easy to customize, easy to enter tickets and so much more. Our experience with their support is top notch! After opening a ticket for support they call use back within 10 minutes every time!
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Reliability and Availability
No answers on this topic
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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Performance
No answers on this topic
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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Support Rating
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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The main thing about Freshdesk user service is that once a request has been made for information about a feature of the platform, the support team responds to tickets quickly, within a day of writing and submitting them, with information that is concise enough so that there is no need to ask for help on the same topic again.
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In-Person Training
No answers on this topic
Support Team's knowledge and understood the company's requirement, and always shared the insight of the usage of the tool to it s full potential, moreover the team checks periodically to check if we using the tool right and if we are facing any kind of challenges. Also they would update us on new features that can make the work easy.
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Online Training
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Video tutorials, questions answers round before and after testing and Fresh desk team would always share best practices on the needs. Furthermore would periodically check if we are able to work smoothly. Would send alerts to known any issues, send recommendation on new features. Freshdesk team always available when we need certain advise.
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Implementation Rating
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Most important, Freshdesk is a user- friendly platform which directly supports interfaces and navigates user to start. Helps to provide multiple and complex documentation and troubleshooting. It provides build templates for different workflows and processes also refuces effort and time to implement and perform corporate tasks and complete the execution.
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Alternatives Considered
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
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I use Freshdesk over other similar products I've tested because the price difference and ease of use for the end user seem to me to be the most suitable for achieving a better return on investment within my company. I also found the various AI-powered automation tools to be more optimal and automated, without having to go through long learning curves.
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Scalability
No answers on this topic
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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Return on Investment
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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  • Increased response times - Client Success maintains at 98% SLA for resolution
  • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
  • Standardization of internal procedures via templates, canned responses and automations
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.