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Emplifi vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    EmplifiSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    No answers on this topic
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    EmplifiSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    EmplifiSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Emplifi Inc
    Chose Emplifi
    Socialbakers Suite has a huge database in all sectors. Best learnings/practices in the platform can be shared as sector reportings regularly.
    Incentivized
    Chose Emplifi
    Salesforce's Radian 6 is too clunky and hard to translate for management. The native platforms are good, but again without competitor details.
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    EmplifiSalesforce Marketing Cloud Social Studio (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.8
    4 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Boolean keyword searches8.52 Ratings8.010 Ratings
    Filtering out noise/spam7.13 Ratings8.010 Ratings
    Sentiment analysis8.02 Ratings9.09 Ratings
    Broad channel coverage7.54 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.4
    5 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Content planning and scheduling7.85 Ratings8.011 Ratings
    Audience targeting7.04 Ratings8.010 Ratings
    Content optimization6.85 Ratings8.09 Ratings
    Workflow management8.24 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    6.3
    4 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Automated routing and prioritization6.64 Ratings9.99 Ratings
    Customer interaction histories6.43 Ratings7.010 Ratings
    Bulk actions5.83 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.8
    3 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Lead generation8.01 Ratings8.09 Ratings
    Content marketing7.33 Ratings9.010 Ratings
    Paid media management8.02 Ratings8.08 Ratings
    Campaigns and promotions8.01 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.2
    5 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Twitter6.75 Ratings8.011 Ratings
    Facebook8.05 Ratings8.011 Ratings
    LinkedIn5.95 Ratings10.08 Ratings
    Google+8.01 Ratings6.86 Ratings
    Instagram7.05 Ratings9.08 Ratings
    Pinterest7.03 Ratings6.54 Ratings
    YouTube8.02 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.6
    5 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Campaign success analytics8.34 Ratings8.010 Ratings
    Real-time tracking7.25 Ratings9.010 Ratings
    Competitor analysis7.44 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Emplifi and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Emplifi
    7.3
    5 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Role-based user permissions & privileges8.25 Ratings8.09 Ratings
    Mobile access6.42 Ratings9.010 Ratings
    User Ratings
    EmplifiSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    8.8
    (74 ratings)
    9.0
    (52 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.8
    (38 ratings)
    Usability
    7.3
    (2 ratings)
    9.0
    (9 ratings)
    Availability
    -
    (0 ratings)
    9.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (5 ratings)
    Support Rating
    9.0
    (42 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    9.8
    (6 ratings)