Emplifi vs. Sprinklr Service

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Sprinklr Service
Score 8.3 out of 10
N/A
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables customer and agent experience across 30+ digital, social and voice channels, and delivers real-time insights. Enables customers to interact with a brand on their preferred channel for consistent brand experience. Empowers agents with unified/360 customer view and recommends the most relevant responses with AI to improve agent productivity and experience.…
$249
per month per seat
Pricing
EmplifiSprinklr Service
Editions & Modules
No answers on this topic
Self-Serve Customer Service Solution
$249
per month per seat
Offerings
Pricing Offerings
EmplifiSprinklr Service
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOmnichannel Automation, AI and Insights Reporting
More Pricing Information
Community Pulse
EmplifiSprinklr Service
Considered Both Products
Emplifi
Chose Emplifi
A better tool in terms of measurement
Chose Emplifi
Sprout Social, Brandwatch and Hootsuite
Chose Emplifi
I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist …
Chose Emplifi
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any …
Chose Emplifi
Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion.
Chose Emplifi
Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their …
Chose Emplifi
Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand …
Chose Emplifi
Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info …
Chose Emplifi
Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud.
Chose Emplifi
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 …
Chose Emplifi
In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage.
Chose Emplifi
Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not …
Chose Emplifi
I never used other similar products.
Chose Emplifi
Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant …
Chose Emplifi
I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a …
Chose Emplifi
The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it.
Chose Emplifi
Emplifi seems to offer very standard products at a lower price than competitors.
Chose Emplifi
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on …
Chose Emplifi
We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic …
Chose Emplifi
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
Chose Emplifi
I'm able to fine-tune reporting more thoroughly with Emplifi Social Commerce Cloud.
Chose Emplifi
Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels)
Sprinklr Service
Chose Sprinklr Service
Very similar in promptness, politeness and skill. Availability on weekends is good for both.
Chose Sprinklr Service
First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
Chose Sprinklr Service
The tool is the best compared to the competition. It has advanced features. It is more difficult to master the operation, but in the long run, it is beneficial.
Chose Sprinklr Service
Many tools are the same, but the one where I noticed the biggest difference was between brandwatch and Sprinklr when it comes to social listening. Brand watch has a good and more affordable social listening platform, but it is not as easy to use and requires the client to code …
Chose Sprinklr Service
We also use Meltwater in our BU, and the good thing about Sprinklr is that you can actually compare your data numbers with the key word searches. Meltwater is limited in that it doesn't offer a wide range of services. Although the graphs and some other analysis functions on …
Chose Sprinklr Service
These tools were good to manage social interaction when you just have one or maybe two social media managers who take care of anything. When it comes to teams, there was not a good way to manage bigger amounts of requests and to have an overview of who does what. So you waste …
Chose Sprinklr Service
Sprinklr Modern Care is a stand out platform compared to previous social tools I've used. The listening tools are fantastic and unlimited.
Chose Sprinklr Service
Easy to use/user-friendly is the first benefit that comes to mind. It's very intuitive and doesn't require any training to get up and running and to start seeing the benefits.
Chose Sprinklr Service
The social listening and benchmarking dashboards of Sprinklr Modern Research have been a huge game changer for our department. They allow us to gauge the competitive landscape and monitor any trending topics in a particular space which allows us to realign our priorities for …
Chose Sprinklr Service
I only use this solution
Chose Sprinklr Service
We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher …
Chose Sprinklr Service
I've never used any Sprinklr Modern Care alternatives, but when it comes to communicating directly with customers, I much prefer using Sprinklr Modern Care over contact form and email interaction.
Chose Sprinklr Service
Prior to Sprinklr Modern Care, we used vBulletin and a custom repository to address the community needs of our customers. Keeping the experience user friendly was a key point on our needs list and our custom solutions and vBulletin forums were only positive experiences for our …
Chose Sprinklr Service
Evaluated and considered tools like uservoice, Lithium, Jive, and SuggestionBox. Ultimately, being able to quickly provision the system and test drive things in real-world situations really influenced the decision.
Chose Sprinklr Service
Uservoice.

We really liked the way that the Sprinklr Modern Care technology worked. It was really simple, easy for customers. Ultimately the technologies are not that different. The bigger reason is that we really appreciated the team at Sprinklr Modern Care.
Chose Sprinklr Service
• We use a tool called HelpSpot for email ticketing. They have a knowledge base for FAQs but no forum / community platform. Their technology not nearly as good • We looked at a number of tools that did either FAQ or feedback or community, but none except Sprinklr Modern Care …
Chose Sprinklr Service
We briefly used Hootsuite with another client. From day one, there were issues, from logging in to trying to compile data. We very quickly switched from that to Sprinklr.
Features
EmplifiSprinklr Service
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Sprinklr Service
-
Ratings
Boolean keyword searches8.50 Ratings00 Ratings
Filtering out noise/spam7.10 Ratings00 Ratings
Sentiment analysis8.00 Ratings00 Ratings
Broad channel coverage7.50 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.4
Ratings
8% below category average
Sprinklr Service
-
Ratings
Content planning and scheduling7.80 Ratings00 Ratings
Audience targeting7.00 Ratings00 Ratings
Content optimization6.80 Ratings00 Ratings
Workflow management8.20 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
6.3
Ratings
23% below category average
Sprinklr Service
-
Ratings
Automated routing and prioritization6.60 Ratings00 Ratings
Customer interaction histories6.40 Ratings00 Ratings
Bulk actions5.80 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Sprinklr Service
-
Ratings
Lead generation8.00 Ratings00 Ratings
Content marketing7.30 Ratings00 Ratings
Paid media management8.00 Ratings00 Ratings
Campaigns and promotions8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
7.2
Ratings
16% below category average
Sprinklr Service
-
Ratings
Twitter6.70 Ratings00 Ratings
Facebook8.00 Ratings00 Ratings
LinkedIn5.90 Ratings00 Ratings
Google+8.00 Ratings00 Ratings
Instagram7.00 Ratings00 Ratings
Pinterest7.00 Ratings00 Ratings
YouTube8.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
7.6
Ratings
4% below category average
Sprinklr Service
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Real-time tracking7.20 Ratings00 Ratings
Competitor analysis7.40 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
7.3
Ratings
9% below category average
Sprinklr Service
-
Ratings
Role-based user permissions & privileges8.20 Ratings00 Ratings
Mobile access6.40 Ratings00 Ratings
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Emplifi
-
Ratings
Sprinklr Service
7.1
Ratings
15% below category average
Agent dashboard00 Ratings8.00 Ratings
Validate callers00 Ratings6.00 Ratings
Outbound response00 Ratings6.00 Ratings
Call forwarding00 Ratings7.00 Ratings
Click-to-call (CTC)00 Ratings8.00 Ratings
Warm transfer00 Ratings8.00 Ratings
Predictive dialing00 Ratings5.00 Ratings
Interactive voice response00 Ratings8.00 Ratings
REST APIs00 Ratings8.00 Ratings
Call scripts00 Ratings7.00 Ratings
Call tracking00 Ratings7.00 Ratings
Multichannel integration00 Ratings8.00 Ratings
CRM software integration00 Ratings6.00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Emplifi
-
Ratings
Sprinklr Service
8.1
Ratings
1% below category average
Inbound call routing00 Ratings7.00 Ratings
Omnichannel inbound routing00 Ratings10.00 Ratings
Recording00 Ratings7.00 Ratings
Quality management00 Ratings7.00 Ratings
Call analytics00 Ratings8.00 Ratings
Historical reporting00 Ratings10.00 Ratings
Live reporting00 Ratings8.00 Ratings
Customer surveys00 Ratings8.00 Ratings
Customer interaction analytics00 Ratings8.00 Ratings
Best Alternatives
EmplifiSprinklr Service
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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Score 7.0 out of 10
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User Ratings
EmplifiSprinklr Service
Likelihood to Recommend
8.8
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.5
(0 ratings)
Usability
7.3
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.9
(0 ratings)
Performance
-
(0 ratings)
9.9
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
10.0
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
9.0
(0 ratings)
User Testimonials
EmplifiSprinklr Service
Likelihood to Recommend
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
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Pros
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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  • Transparency—Sprinklr Modern Care allows us to engage with our customers openly and honestly. Even frustrated or angry customer posts offer an avenue for us to display our business integrity and turn negative experiences into positive ones.
  • Moderation—Being able to moderate and organize our community so easily by merging topics into one canonical thread or archiving out of date threads helps to keep our search results relevant and improves the chances that our visitors find the help they need easily.
  • Company Visibility—The ability to easily alert any company employee of topics that might be interesting to them helps to improve the overall visibility of our customers. It also makes it easier to spot trends and encourage quick action if many people comment on one topic with the same problem.
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Cons
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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  • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
  • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
  • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
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Likelihood to Renew
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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The initial use of the product started out as a 90 day test to see if we could engage customers at a higher level using Sprinklr Modern Care. After a year the use of Sprinklr Modern Caren has now been extended to multiple products.
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Usability
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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It's a very easy program to learn and use. I have trained over 50 people on it over the years, and not once has anyone had trouble using it. It's very user-friendly and covers all the bases that social media moderation requires.
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Reliability and Availability
No answers on this topic
No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
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Performance
No answers on this topic
Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
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Support Rating
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
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In-Person Training
No answers on this topic
Training was efficient and fun. It was all webinars and YouTube videos. These were mostly lunch time sessions. 10
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Online Training
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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No answers on this topic
Implementation Rating
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
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Alternatives Considered
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
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We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher priority or to certain teams / agents. It also did not have as robust a reporting structure as Sprinklr does
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Return on Investment
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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  • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
  • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.