Ensighten Manage vs. Tapad

Ensighten is well suited for quickly deploying codes wherein more dependencies are involved with other groups to push out analytics codes in general. Ensighten Manage is less suited for, at least currently, auto correcting and optimizing for bad codes being provided by multiple sources. This is definitely an avenue for improvement.

Incentivized

• Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
• Roles and security can be thoroughly defined.
• Very good selection of tagging technologies.
• Site is stable, no availability concerns.
• GUI in general is straightforward.

Incentivized

• Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
• Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
• Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks

Incentivized

For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.

The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.

Incentivized

The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.

Incentivized

Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.

Incentivized

We were asked to evaluate Ensighten against GTM and have determined that GTM does not provide the required features that we currently use with Ensighten. Specifically things like vanity URL redirects, tag sequencing, helper frameworks. GTM also does not provide as extensive vendor support as Ensighten. The concept of spaces is not as robust

Incentivized

• Increased ability to tag on-the-fly to address oversights or less than complete tagging upon initial deployment of a page. This allows us to track overall page health if this was not part of the conversation upon product launch.
• Addresses mobile tagging and provides a platform to perform A/B testing within the mobile app, which is something that we did not have the ability to do prior to engaging with Ensighten's mobile solution.
• Ability to assist in other elements of NASCAR development (companion sweepstakes sites, initiatives like NASCAR Acceleration Nation, etc). We can provide the single line of code to easily allow for tracking of the page, so their developers can focus on other tasks.

Incentivized