TrustRadius: an HG Insights company

etracker vs. Salesforce Marketing Cloud

Save this comparison

Save this comparison

etracker

10 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    etracker

    Score9 out of 10
    		N/Aetracker is a web optimization solution.  The vendor says their customers use this solution for visitor statistics, usage analysis and gain information regarding visitor origin. This solution includes a set of website optimization tools that include: Web analysis and online marketing in real-time Satisfaction analysis through visitor surveys and feedback button Mouse tracking to uncover user experience obstacles App tracking for the assessment of the…N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    etrackerSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    etrackerSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    etrackerSalesforce Marketing Cloud
    Testing and Experimentation
    Comparison of Testing and Experimentation features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    8.8
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    a/b experiment testing9.01 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.01 Ratings00 Ratings
    Multi-page/funnel testing8.01 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings
    Test significance9.01 Ratings00 Ratings
    Advanced code editor9.01 Ratings00 Ratings
    Page surveys9.01 Ratings00 Ratings
    Visitor recordings9.01 Ratings00 Ratings
    Preview mode9.01 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Server-side tests9.01 Ratings00 Ratings
    Mutually exclusive tests9.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    9.0
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Standard visitor segmentation9.01 Ratings00 Ratings
    Behavioral visitor segmentation9.01 Ratings00 Ratings
    Traffic allocation control9.01 Ratings00 Ratings
    Website personalization9.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    9.1
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Heatmap tool9.01 Ratings00 Ratings
    Click analytics9.01 Ratings00 Ratings
    Scroll maps9.01 Ratings00 Ratings
    Form fill analysis9.01 Ratings00 Ratings
    Conversion tracking9.01 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.01 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard9.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of etracker and Salesforce Marketing Cloud
    Feature
    etracker
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    etrackerSalesforce Marketing Cloud
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    8.1
    (114 ratings)
    Usability
    -
    (0 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    7.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)