eTrigue DemandCenter vs. Listrak

I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

• Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.)
• Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it.

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• I wish they could be able to customize URLs for landing pages for better SEO and branding.
• Better SEO functionality and ability to customize those options on landing pages would be nice.
• More useful and better detailed analytics would be nice.

Incentivized

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

We rely on this tool. Going forward as we implement new back end architecture we may be forced to change to an integrated platform with our master data management infrastructure, but we will do so kicking and screaming. While marketing gets to make the choice, we will choose eTrigue.

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.

Been very happy with their responsiveness and ability to resolve issues

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.

As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation campaigns-- implement the campaigns after the assets are created, we only work in eTrigue as this our platform of choice. Our ability to support the robust and fast-paced needs of our clients requires us to use a platform that they can easily implement and that we can easily work in, make ongoing changes in. eTrigue DemandCenter is the platform that delivers.

Incentivized

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

• We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
• The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized