TrustRadius: an HG Insights company

eTrigue DemandCenter vs. Marketing Optimizer

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    eTrigue

    Score6 out of 10
    N/AeTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

    $600

    per month

    Marketing Optimizer

    Score9.8 out of 10
    N/AMarketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.

    $249

    per month

    Pricing
    eTrigueMarketing Optimizer
    Editions & Modules
    eTrigue DemandCenter pricing begins at:
    $600
    complete
    Startup
    $249
    per month
    Growth
    $499
    per month
    Advanced
    $799
    per month
    Offerings
    Pricing Offerings
    eTrigueMarketing Optimizer
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage.
    More Pricing Information
    Features
    eTrigueMarketing Optimizer
    Email & Online Marketing
    Comparison of Email & Online Marketing features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    6.3
    16 Ratings
    Marketing Optimizer
    -
    Ratings
    WYSIWYG email editor7.015 Ratings00 Ratings
    Dynamic content6.013 Ratings00 Ratings
    Ability to test dynamic content8.612 Ratings00 Ratings
    Landing pages7.015 Ratings00 Ratings
    A/B testing6.010 Ratings00 Ratings
    Mobile optimization5.011 Ratings00 Ratings
    Email deliverability reporting4.016 Ratings00 Ratings
    List management6.015 Ratings00 Ratings
    Triggered drip sequences7.04 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    6.3
    16 Ratings
    Marketing Optimizer
    -
    Ratings
    Lead nurturing automation6.015 Ratings00 Ratings
    Lead scoring and grading7.012 Ratings00 Ratings
    Data quality management6.014 Ratings00 Ratings
    Automated sales alerts and tasks6.014 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    6.8
    14 Ratings
    Marketing Optimizer
    -
    Ratings
    Calendaring8.611 Ratings00 Ratings
    Event/webinar marketing5.014 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    6.6
    11 Ratings
    Marketing Optimizer
    -
    Ratings
    Social sharing and campaigns5.011 Ratings00 Ratings
    Social profile integration8.38 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    6.7
    16 Ratings
    Marketing Optimizer
    -
    Ratings
    Dashboards7.016 Ratings00 Ratings
    Standard reports6.016 Ratings00 Ratings
    Custom reports7.013 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of eTrigue DemandCenter and Marketing Optimizer
    Feature
    eTrigue DemandCenter
    4.8
    15 Ratings
    Marketing Optimizer
    -
    Ratings
    API6.011 Ratings00 Ratings
    Role-based workflow & approvals6.012 Ratings00 Ratings
    Customizability6.014 Ratings00 Ratings
    Integration with Salesforce.com9.011 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM1.06 Ratings00 Ratings
    Integration with SugarCRM1.06 Ratings00 Ratings
    User Ratings
    eTrigueMarketing Optimizer
    Likelihood to Recommend
    6.0
    (24 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.7
    (21 ratings)
    -
    (0 ratings)
    Usability
    8.9
    (4 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.4
    (3 ratings)
    -
    (0 ratings)