Followerwonk vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Zoho Social
Score 8.9 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
FollowerwonkZoho Social
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
FollowerwonkZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
FollowerwonkZoho Social
Considered Both Products
Followerwonk
Chose Followerwonk
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Chose Followerwonk
Hootsuite and Followerwonk are very different tools. One is great for planning posts and content, and the other is great for audience analysis.
Chose Followerwonk
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that …
Chose Followerwonk
Followerwonk and Google Analytics provide very different data and each resource gives insight into audience. GA helps with audience members who are already using our product, while Followerwonk helps us find new markets and audiences.
Chose Followerwonk
We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while …
Chose Followerwonk
Followerwonk is the easiest tool to gain intelligence from and make actionable decisions based on your Twitter presence alone. While other tools can perform some of the same tasks, Followerwonk provides a suite of very effective and easy-to-use tools that allow for quick …
Zoho Social
Chose Zoho Social
Honestly the primary benefit to Zoho Social is that It is a far cheaper alternative to Hootsuite, though it seems to do many of the same things!
Chose Zoho Social
Zoho Social is more reliable than Buffer. Buffer sometimes has technical issues where posts don't go out after being scheduled.

Hootsuite has gotten way too expensive.
Chose Zoho Social
Cheaper and simpler to use and understand
Chose Zoho Social
Zoho Social is a much easier and integrated tool that accomplishes my tasks at a way faster rate. If you are busy like me but still enjoy running your own marketing this is the platform you are looking for. It Is a real treasure for small businesses and owner operated marketing.
Chose Zoho Social
Zoho Social is cheaper and gives more flexibility than Hootsuite in my opinion. Hootsuite is bigger and sleeker in design, but I appreciate the functionality that Zoho Social offers.
Chose Zoho Social
Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
Chose Zoho Social
This is the first product I have tried based on reviews of a range of similar products.
Chose Zoho Social
Zoho Social is far easier to use and much better priced.
Chose Zoho Social
Zoho Social's payment structure is much more affordable than Hootsuite. As a nonprofit, we were paying $37.50 a month, and then Hootsuite increased the monthly payment amount, doubling it to $75 a month. As a small, self-funded nonprofit, we could not continue using Hootsuite …
Chose Zoho Social
Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
Chose Zoho Social
Zoho Social can do nearly everything Hootsuite can for a fraction of the cost. For small businesses like ours, it is a no-brainer to go with Zoho Social which clearly understands the needs of mom and pop businesses like ours!
Chose Zoho Social
Loomly is so far the best out of all the platform options. However, Zoho is a strong contender. Loomly has more features. Pricing also comes into play.
Chose Zoho Social
I have had to reconnect many of them or just have them bog down and freeze. The only one that doesn't give me problems in Meta, but it only posts to the two platforms. I love that Zoho Social lets me post to so many platforms at one time.
Chose Zoho Social
Microsoft Cloud for Nonprofit (discontinued)
Chose Zoho Social
I would say it is right on par with hubspot regariding social media and, in my opinion, analytics. However, the only aspect and caveat that gets me is the analytics compared to hootsuite. If Zoho Social can get the analytics to be as close as possible to hootsuite I would use …
Features
FollowerwonkZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.2
Ratings
6% above category average
Sentiment analysis00 Ratings8.00 Ratings
Broad channel coverage00 Ratings8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling00 Ratings9.20 Ratings
Audience targeting00 Ratings8.40 Ratings
Content optimization00 Ratings8.90 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization00 Ratings8.30 Ratings
Customer interaction histories00 Ratings8.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.8
Ratings
13% above category average
Lead generation00 Ratings8.50 Ratings
Content marketing00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.3
Ratings
10% above category average
Twitter00 Ratings9.30 Ratings
Facebook00 Ratings9.20 Ratings
LinkedIn00 Ratings9.20 Ratings
Google+00 Ratings9.30 Ratings
Instagram00 Ratings9.30 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics00 Ratings8.60 Ratings
Competitor analysis00 Ratings8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.1
Ratings
13% above category average
Role-based user permissions & privileges00 Ratings9.10 Ratings
Mobile access00 Ratings9.20 Ratings
Best Alternatives
FollowerwonkZoho Social
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
1-Social
1-Social
Score 8.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollowerwonkZoho Social
Likelihood to Recommend
6.8
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
7.3
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.2
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
10.0
(0 ratings)
9.3
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
8.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
3.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
FollowerwonkZoho Social
Likelihood to Recommend
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
Read full review
n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
Read full review
Pros
  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
Read full review
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
Read full review
  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
Read full review
Likelihood to Renew
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Read full review
I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
Read full review
Usability
No answers on this topic
I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
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Support Rating
I've never used their support. I've never needed to.
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The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
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Alternatives Considered
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
Read full review
Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
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Return on Investment
  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.