Foundry ABM vs. Sage CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.6 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Sage CRM
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.
$45
Per User per Month
Pricing
Foundry ABMSage CRM
Editions & Modules
No answers on this topic
Sage CRM (cloud)
$45
Per User per Month
Sage CRM (on premise)
$0
Lifetime License per Seat
Offerings
Pricing Offerings
Foundry ABMSage CRM
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTiered pricing is available for multiple users.
More Pricing Information
Community Pulse
Foundry ABMSage CRM
Considered Both Products
Foundry ABM
Chose Foundry ABM
Triblio has a different use-case and has been delivering the right solution to us.
Chose Foundry ABM
I tried Terminus at a previous company. They were very expensive and had no business impact for us.
Chose Foundry ABM
We selected Triblio over Demandbase because of the pricing. Demandbase cost a lot more but the feature set from our point of view looked pretty similar.
Chose Foundry ABM
The transparency in the build-out of engagement and intent is better than most competitors. The ability to alter scoring methodology is a primary reason as to why Triblio stood out as compared to those where we had to work with their scoring models out of the box and take as is.
Chose Foundry ABM
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
Chose Foundry ABM
Pricing was better, and advertising capabilities were seen as better at the time of evaluation.
Chose Foundry ABM
Far better support, easier UI/UX, and much more strategy involved in our weekly discussions whereas Terminus largely integrated us and then left us to fend for ourselves.
Chose Foundry ABM
Triblio is a much more robust platform in my opinion and also features a more robust ability to enable the sales team and get the data into their hands.
Chose Foundry ABM
Triblio has the best HubSpot integration and their overall features and platform were best suited to us.
Chose Foundry ABM
Honestly, Triblio has the same capabilities as all of the other platforms that I have explored. With their addition of Orchestration that is rolling out, they actually will be pulling ahead of the competition allowing for multi-step automated campaigns. With the ease of use, …
Chose Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus …
Chose Foundry ABM
Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well …
Chose Foundry ABM
We chose Triblio because they allowed for the greatest customization and optimization of ads and because it was clear that they would deliver the best quality of control, guidance, and support for our ABM program.
Chose Foundry ABM
We choose Triblio for [its] overall combination of tools and pricing. Prelytix has very good intent features, it is very easy to add and monitor keywords, and website activity. However, they have a lack of orchestration capabilities and integrations. The reporting is …
Chose Foundry ABM
Triblio was the better all-around platform and option for us. This was based on support, features, and price.
Chose Foundry ABM
Moving to Triblio has been the best decision I ever made for the betterment of my company. I won’t deny the fact that Triblio also has some flaws but trust me they are so minor that can be easily fixed. I have had the experience of using other competitors or alternatives of …
Chose Foundry ABM
We selected Triblio because of the cost effectiveness and functionalities of the platform.
Chose Foundry ABM
Better performance, greater integration with other systems. Better technical support and less complex programming for our digital equipment.
Chose Foundry ABM
Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.

We actually used Terminus and moved away from …
Chose Foundry ABM
We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising …
Chose Foundry ABM
Triblio is better than google (for advertising) and unbounce/HubSpot (for landing pages) because of how easily it automated the targeting and personalization process. Page automation happens automatically when contacts are enrolled in specific campaigns. Ad targeting also …
Chose Foundry ABM
Terminus: Sales process was way easier, was not a fan of the AE we worked with at Terminus. Also, their platform itself didn't see as user friendly and intuitive. Since I was going to be the one primarily utilizing the platform, I needed something I knew I could easily learn.

6Se…
Sage CRM
Chose Sage CRM
We evaluated many other CRM but selected Sage CRM because it is one of the most cost effective CRM's available in the market. I would say this is the best platform to manage leads, though they have not a great customer support team still it solves the basic problem of lead …
Chose Sage CRM
Price-wise this product is more affordable so we choose the Sage CRM.
Chose Sage CRM
Sage is an awesome CRM and has several functionalities that several small business can take advantage of however for a small start up business that is trying to get its legs, Hubspot has affordable pricing and complete customization of the backend, meaning that you can create …
Chose Sage CRM
Salesforce didn't have the integration we needed in Sage CRM. The number of dollars spent on hiring developers or buying a product, in addition to the licensing for Salesforce itself put it out of reach.
Chose Sage CRM
I used Salesforce in the past which does almost everything as Sage CRM, but typically it's a bit expensive. It also lacks the advanced web interface and did not suit well with other software.
Chose Sage CRM
I have looked at and used both Salesforce and Maximizer in the past. Salesforce offer similar functionality to Sage CRM at much higher price typically. Maximer has less funtionality and because of its on premise background lacks the advanced web interface of Sage CRM.
Chose Sage CRM
I like that it is web based and it can be used remotely but the reporting of data needs some work.
Chose Sage CRM
I have a preference for Salesforce.com because of the app exchange that they have. Sage CRM is more on par with Oracle CRM and Netsuite CRM. Oracle CRM is the most similar with the dual options of on-premise and cloud based solutions. I am mostly working with Salesforce.com …
Chose Sage CRM
Since we have since left Sage CRM, due to not matching up to our current needs, I would not be able to answer this question.
Chose Sage CRM
Salesforce and Maximizer CRM. In my personal opinion, I prefer both of these products over Sage CRM. They are both more user friendly and easier to maintain. Also Sage has shot their prices up over the years and the price just does not match the product, in my opinion. Sage CRM …
Chose Sage CRM
Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand …
Chose Sage CRM
I believe that Sage CRM is superior to Salesforce, having worked with both I found Salesforce tedious to work with, not very logical set up and key information was hard to find. I know that people that have not had the pleasure of working with Sage CRM were satisfied with …
Chose Sage CRM
I've not evaluated any other products and this system was in place long before I came on board. I will say I've used other systems in the past and this system is user friendly, easy to learn, well laid out, functional, and very rarely goes down or experiences technical issues. …
Chose Sage CRM
We are a partner that implements most of the mainstream CRM products in the marketplace and Sage CRM is a great fit because of the low cost to deploy, the ease of setting up and rolling out the technology, and the continued improvements and enhancements through Sage Software to …
Chose Sage CRM
Microsoft CRM has much better integration with MS Office (as expected). Salesforce has much better remote access and mobile device access.
Chose Sage CRM
Cannot comment on this because I have not used any other CRM program.
Chose Sage CRM
I have evaluated and implemented MS Dynamics CRM from a business perspective, and more recently Salesforce.com CRM as an administarator. Sage was more intuitive than Salesforce, and also less expensice than both of them. At that time, I used Sage CRM because the company I was …
Chose Sage CRM
The CRM integrates better but all talk to ERP systems in some way. Depends on customer needs here.
Chose Sage CRM
GoldMine, ACT!, MSCRM, Saleslogix, Sugar CRM, Salesforce.com
Sage CRM is stronger or equal to each. The depth that is available out of the box is excellent, and though configuration is almost necessary, it makes the product extremely powerful. Many clients rely on the …
Chose Sage CRM
Because of the better pipeline resolution
Chose Sage CRM
The ease of use for our many different types of users makes it an easy choice for me and hopefully for the other employees I have recommended it to. I have seen the results as compared to other platforms and in my experience, it is far superior and easier to work with.
Features
Foundry ABMSage CRM
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
Ratings
8% below category average
Sage CRM
-
Ratings
Automated routing and prioritization8.20 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization7.30 Ratings00 Ratings
Engagement data tracking7.30 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.2
Ratings
8% below category average
Sage CRM
-
Ratings
Ad campaign creation6.70 Ratings00 Ratings
Display advertising6.80 Ratings00 Ratings
Contextual advertising6.40 Ratings00 Ratings
Social advertising6.40 Ratings00 Ratings
Ad reporting and analytics7.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
Ratings
15% below category average
Sage CRM
-
Ratings
Standard visitor segmentation8.20 Ratings00 Ratings
Behavioral visitor segmentation6.40 Ratings00 Ratings
ABM sales intelligence6.40 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
Ratings
7% below category average
Sage CRM
-
Ratings
3rd party intent signals7.30 Ratings00 Ratings
Downstream intent signals7.30 Ratings00 Ratings
Account identification7.30 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
Ratings
2% below category average
Sage CRM
-
Ratings
Automated workflow & orchestration8.20 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.8
Ratings
13% above category average
Customer data management / contact management00 Ratings9.00 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings8.50 Ratings
Opportunity management00 Ratings8.90 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.00 Ratings
Contract management00 Ratings8.60 Ratings
Quote & order management00 Ratings9.00 Ratings
Interaction tracking00 Ratings9.20 Ratings
Channel / partner relationship management00 Ratings8.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.1
Ratings
7% above category average
Case management00 Ratings8.00 Ratings
Call center management00 Ratings8.20 Ratings
Help desk management00 Ratings8.20 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.7
Ratings
14% above category average
Lead management00 Ratings8.80 Ratings
Email marketing00 Ratings8.70 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
9.0
Ratings
17% above category average
Task management00 Ratings9.00 Ratings
Billing and invoicing management00 Ratings9.00 Ratings
Reporting00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.6
Ratings
13% above category average
Forecasting00 Ratings8.70 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.70 Ratings
Customization
Comparison of Customization features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.6
Ratings
14% above category average
Custom fields00 Ratings8.50 Ratings
Custom objects00 Ratings8.50 Ratings
Scripting environment00 Ratings9.00 Ratings
API for custom integration00 Ratings8.30 Ratings
Security
Comparison of Security features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
8.7
Ratings
5% above category average
Single sign-on capability00 Ratings8.70 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
9.4
Ratings
25% above category average
Social data00 Ratings9.50 Ratings
Social engagement00 Ratings9.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
9.0
Ratings
20% above category average
Marketing automation00 Ratings9.10 Ratings
Compensation management00 Ratings8.90 Ratings
Platform
Comparison of Platform features of Product A and Product B
Foundry ABM
-
Ratings
Sage CRM
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
Foundry ABMSage CRM
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Foundry ABMSage CRM
Likelihood to Recommend
8.2
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
5.1
(0 ratings)
Usability
8.6
(0 ratings)
8.9
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
8.2
(0 ratings)
Support Rating
9.1
(0 ratings)
7.9
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
8.0
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMSage CRM
Likelihood to Recommend
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
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as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
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Pros
  • Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
  • Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
  • Creating audiences to target with our campaigns, easy to set up and customize.
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  • Sage CRM is very intuitive and easy to use. The benefit to organizations using this system is that users will find executing daily tasks seamless and accessing historical information easily while selling or servicing customers and prospects.
  • The dashboards and reporting are extensive at both a global and a client level. In addition, these reports and dashboards are available through any interface (smartphone, tablet, browser). This makes accessing real time information in a meaningful way available to users easy through any device wherever the user is located.
  • Escalations and workflow are also very powerful. Sage CRM uniquely provides the ability for users to execute workflow from within the context of the dashboards. What this means is that every day tasks can be executed quickly without lots of time searching through client records.
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Cons
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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  • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
  • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
  • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
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Likelihood to Renew
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
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Usability
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
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Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
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Reliability and Availability
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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No answers on this topic
Performance
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
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Support Rating
If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
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Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
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In-Person Training
No answers on this topic
Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
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Online Training
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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No answers on this topic
Implementation Rating
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
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Alternatives Considered
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
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Sage is an awesome CRM and has several functionalities that several small business can take advantage of however for a small start up business that is trying to get its legs, Hubspot has affordable pricing and complete customization of the backend, meaning that you can create the perfect CRM for your own unique business
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Scalability
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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No answers on this topic
Return on Investment
  • The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
  • This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.
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  • It is very affordable in pricing, compared to competitors
  • Lead management and convertion into prospects is also a very easy process
  • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
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ScreenShots