Freshsales vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshsales
Score 8.7 out of 10
N/A
Freshsales is a sales force automation solution for sales teams. It provides features that help salespeople to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales gives sales teams more time for selling by automating the sales process. It includes Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict…
$11
per month per user
Keap
Score 6.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
FreshsalesKeap
Editions & Modules
Growth
$11
per month per user
Pro
$47
per month per user
Enterprise
$71
per month per user
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
FreshsalesKeap
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA discount is offered for annual billing.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
FreshsalesKeap
Considered Both Products
Freshsales
Chose Freshsales
There is a bit of learning curve required for SugarCRM and Microsoft Dynamics.
Also, admin activities are not easy to navigate and understood, wherein it is very simplified, easy to learn in the case of Freshsales.
Chose Freshsales
Freshworks CRM provides more user tools, whereas Zoho CRM is more of a database. Freshworks CRM is more interactive with reporting, task reminders, deal stage flow charts and more to keep clients better organized and moving through the sales process. Zoho CRM did not meet all …
Chose Freshsales
It's Was Quite easy to implement accross the organization which was not the Case with Microsoft dynamics.
It is used Much efficiently with the Mobile and Transparency among the different departments was Clear.
Chose Freshsales
Freshworks CRM looks fresh (No pun intended) and feels 3 dimensional. Zoho CRM is good too, but I'd recommend Freshworks for its pricing and how customizable it is. You get immediate assistance from the Freshworks team and is just a click away. You also get faster response on …
Chose Freshsales
What sold me was the ability to integrated the sales engagement with the CRM to have everything in one place.
Chose Freshsales
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, …
Chose Freshsales
I haven't used Hubspot or Salesforce myself, but I compared the pricing and as you scale up both of those other services are overpriced compared to Freshsales. Once you get started with a CRM it's very difficult to switch, so I recommend starting with Freshsales so you can …
Chose Freshsales
For what we needed, Microsoft's product wasn't even close. Terribly expensive, difficult to set up and maintain.
Chose Freshsales
Price, special offers
Support in our local place via partners
Simplicity of use
Chose Freshsales
Zoho CRM: very very slow and cumbersome to use
Salesforce: It is a giant with a lot of features, but very complicated for an SMB
HubSpot: Lacks lots of advanced features that Freshsales has
Chose Freshsales
Freshsales stacks up almost at the same pricing and feature set but does fall short in 3rd party API integration as compared to several of the above listed software, but is still the only one available free of cost entirely if a small firm or a startup requires itself not to …
Chose Freshsales
Freshsales was better than all the above for us but tied with Zoho. Zoho won because of its countless add-on apps, not because of price. However, price-wise, it was better than all the rest for what you get with Freshsales. For us, the main benefit of Freshsales was …
Chose Freshsales
Definitely, with Salesforce, you can obtain a lot more integrations, reports, customizations, but Freshsales can assure the control of your sales targets perfectly for one-third of the SalesForce price.
Chose Freshsales
Freshsales is more cost-effective and easier to navigate than salesforce. It also doesn’t punish you for growing from a startup to SME (salesforce prices quadruple when you go into the next bracket of users). On top of this, the support from Freshsales is brilliant, and you can …
Chose Freshsales
I think there isn't really a comparison. Freshsales was the clear winner when it came to choosing our CRM. From a cost to benefit ratio, it just wasn't an option to go with anything else. It is the most used application within our company. We do a Freshsales clean up every …
Chose Freshsales
Freshsales had more features, especially the ability to do email campaigns, which was a key feature for me. That was a deal-breaker. Pipedrive had a nice UI and was easy to use, but it was mostly focused on pipeline management, so overall it lacked many of the features found in …
Chose Freshsales
I haven't used other products. We are currently very happy with FreshSales.
Chose Freshsales
It's definitely a good platform for companies with a manageable sales team size.
Chose Freshsales
We chose Freshsales for the Email campaign and tracking feature, the ease of product managing, and pricing.
Chose Freshsales
Freshsales is easier to use and cheaper.
Keap
Chose Keap
Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.
Chose Keap
When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
Chose Keap
We went with Pipedirve because it is far easier to use and much cheaper. It also has a lot of useful addons that are reasonably priced.
Chose Keap
Fees in Honeybook are a lot compared to the fees in Keap. You have a better campaign development in Keap. Better landing pages in Keap as well.
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Systeme IO is a great software with a much lower cost, but it isn't nearly as robust and it doesn't meet HIPAA standards which are essential to our business.

Go High Level on the other hand is a powerful software that is limited by design and oversimplified. It really just cuts …
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or MailChimp did …
Chose Keap
Keap, compared to MailChimp, Aweber, and Sendfox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
Chose Keap
HighLevel has a learning curve as well but it is way easier to get started than keap. It's definitely a Keap competitor and depending on business size, HighLevel can be a better alternative as compared to Keap on both a cost and application standpoint.
Chose Keap
Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
Chose Keap
Outlook is great for those we contact every day for more decisive purposes, but not for marketing and specials we have. It is a more professional look to the market to our consumers and a great way to let our contacts know when we will be attending a trade show or offering new …
Chose Keap
Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
Chose Keap
Not as productive in tracking and creating large lists of emails to have sent out at a single time or for a certain group. I like that Keap continues to give insight into who is responding and who is not, without having to flag every email which was sent out.
Chose Keap
AWeber was too simple, and Salesforce was overkill and too expensive. To be fair, Salesforce is more oriented toward salespeople (which makes sense from the name). AWeber didn't have as robust of an API as Keap.
Chose Keap
I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
Chose Keap
Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
Chose Keap
Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
Chose Keap
Looking at a variety of other tools, Keap is the ultimate sales and marketing automation software. The other tools either pale by comparison in terms of their features (for a similar price point), or they come with a very hefty price tag that isn't economic for most …
Chose Keap
Keap is by far the most complete and user-friendly tool to use when it comes to setting up marketing automation and funnels. Compared to other autoresponders, like Aweber, GetResponse, and ActiveCampaign, Keap provides so much more functionality. Also for other funnel builders, …
Chose Keap
These others have very little customization in areas businesses need it compared to Keap. Keap is contact centric which means everything revolves around the contact and not the marketing funnel. Actions, context, relevance all depends on the contact to exist. This changes …
Features
FreshsalesKeap
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Freshsales
10.0
Ratings
26% above category average
Keap
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Territory management10.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)10.00 Ratings00 Ratings
Quote & order management10.00 Ratings00 Ratings
Interaction tracking10.00 Ratings00 Ratings
Channel / partner relationship management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
Keap
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing10.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
Keap
7.7
Ratings
14% below category average
Task management10.00 Ratings8.80 Ratings
Reporting10.00 Ratings7.10 Ratings
Billing and invoicing management00 Ratings7.40 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Freshsales
10.0
Ratings
28% above category average
Keap
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization10.00 Ratings00 Ratings
Customizable reports10.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Freshsales
7.0
Ratings
7% below category average
Keap
-
Ratings
Custom fields6.00 Ratings00 Ratings
Custom objects5.00 Ratings00 Ratings
API for custom integration10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Freshsales
10.0
Ratings
18% above category average
Keap
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions10.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Freshsales
9.0
Ratings
20% above category average
Keap
-
Ratings
Mobile access9.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshsales
-
Ratings
Keap
7.0
Ratings
16% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings5.90 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.50 Ratings
List management00 Ratings8.40 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshsales
-
Ratings
Keap
7.3
Ratings
12% below category average
Lead nurturing automation00 Ratings7.50 Ratings
Lead scoring and grading00 Ratings6.20 Ratings
Data quality management00 Ratings6.70 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Automated follow-ups00 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshsales
-
Ratings
Keap
7.7
Ratings
10% above category average
Calendaring00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshsales
-
Ratings
Keap
5.2
Ratings
28% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings3.60 Ratings
Custom reports00 Ratings4.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshsales
-
Ratings
Keap
5.5
Ratings
39% below category average
API00 Ratings4.70 Ratings
Role-based workflow & approvals00 Ratings6.40 Ratings
Customizability00 Ratings5.40 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
Best Alternatives
FreshsalesKeap
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
LeadSquared
LeadSquared
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshsalesKeap
Likelihood to Recommend
10.0
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
7.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
FreshsalesKeap
Likelihood to Recommend
Generally speaking for small to mid sized team I really cannot recommend it enough. It has an excellent feature set, good amount of integrations, fairly customisable and backed by solid support. And the pricing is very competitive too. I feel like if your team is larger than that, you might want to look at other alternatives but for teams that size, its really perfect.
Read full review
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
  • Leads: organization, capture, integration
  • Sales: organization, intelligent data about metrics, forecast
  • APIs are very simple and stable to use, Zapier and 3ªpart integrations provided
  • User experience, almost no training is needed to use the solution, more over, a great app for iOS and Android
Read full review
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
Read full review
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
No answers on this topic
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
Read full review
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
No answers on this topic
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
No answers on this topic
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
Read full review
Support Rating
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
Read full review
Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
No answers on this topic
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, opportunities and funnels easily and quickly report on these to senior staff who rely on this information for their board meetings.
Read full review
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
No answers on this topic
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
  • Freshsales has definitely had a positive impact on our sales. It's difficult to nail down the ROI it has generated, but it's well worth the cost.
  • The savings is mostly in time spent on lead and client follow up, so we can handle more leads and projects with a smaller team.
Read full review
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Freshsales Screenshots

Screenshot of Contact viewScreenshot of DashboardsScreenshot of WorkflowsScreenshot of Lead Sc

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.