Freshsales vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshsales
Score 8.7 out of 10
N/A
Freshsales is a sales force automation solution for sales teams. It provides features that help salespeople to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales gives sales teams more time for selling by automating the sales process. It includes Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict…
$11
per month per user
LeadSquared
Score 7.3 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Pricing
FreshsalesLeadSquared
Editions & Modules
Growth
$11
per month per user
Pro
$47
per month per user
Enterprise
$71
per month per user
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Offerings
Pricing Offerings
FreshsalesLeadSquared
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$100 Per Account
Additional DetailsA discount is offered for annual billing.Additional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
FreshsalesLeadSquared
Considered Both Products
Freshsales
Chose Freshsales
There is a bit of learning curve required for SugarCRM and Microsoft Dynamics.
Also, admin activities are not easy to navigate and understood, wherein it is very simplified, easy to learn in the case of Freshsales.
Chose Freshsales
Freshworks CRM provides more user tools, whereas Zoho CRM is more of a database. Freshworks CRM is more interactive with reporting, task reminders, deal stage flow charts and more to keep clients better organized and moving through the sales process. Zoho CRM did not meet all …
Chose Freshsales
It's Was Quite easy to implement accross the organization which was not the Case with Microsoft dynamics.
It is used Much efficiently with the Mobile and Transparency among the different departments was Clear.
Chose Freshsales
Freshworks CRM looks fresh (No pun intended) and feels 3 dimensional. Zoho CRM is good too, but I'd recommend Freshworks for its pricing and how customizable it is. You get immediate assistance from the Freshworks team and is just a click away. You also get faster response on …
Chose Freshsales
What sold me was the ability to integrated the sales engagement with the CRM to have everything in one place.
Chose Freshsales
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, …
Chose Freshsales
I haven't used Hubspot or Salesforce myself, but I compared the pricing and as you scale up both of those other services are overpriced compared to Freshsales. Once you get started with a CRM it's very difficult to switch, so I recommend starting with Freshsales so you can …
Chose Freshsales
For what we needed, Microsoft's product wasn't even close. Terribly expensive, difficult to set up and maintain.
Chose Freshsales
Price, special offers
Support in our local place via partners
Simplicity of use
Chose Freshsales
Zoho CRM: very very slow and cumbersome to use
Salesforce: It is a giant with a lot of features, but very complicated for an SMB
HubSpot: Lacks lots of advanced features that Freshsales has
Chose Freshsales
Freshsales stacks up almost at the same pricing and feature set but does fall short in 3rd party API integration as compared to several of the above listed software, but is still the only one available free of cost entirely if a small firm or a startup requires itself not to …
Chose Freshsales
Freshsales was better than all the above for us but tied with Zoho. Zoho won because of its countless add-on apps, not because of price. However, price-wise, it was better than all the rest for what you get with Freshsales. For us, the main benefit of Freshsales was …
Chose Freshsales
Definitely, with Salesforce, you can obtain a lot more integrations, reports, customizations, but Freshsales can assure the control of your sales targets perfectly for one-third of the SalesForce price.
Chose Freshsales
Freshsales is more cost-effective and easier to navigate than salesforce. It also doesn’t punish you for growing from a startup to SME (salesforce prices quadruple when you go into the next bracket of users). On top of this, the support from Freshsales is brilliant, and you can …
Chose Freshsales
I think there isn't really a comparison. Freshsales was the clear winner when it came to choosing our CRM. From a cost to benefit ratio, it just wasn't an option to go with anything else. It is the most used application within our company. We do a Freshsales clean up every …
Chose Freshsales
Freshsales had more features, especially the ability to do email campaigns, which was a key feature for me. That was a deal-breaker. Pipedrive had a nice UI and was easy to use, but it was mostly focused on pipeline management, so overall it lacked many of the features found in …
Chose Freshsales
I haven't used other products. We are currently very happy with FreshSales.
Chose Freshsales
It's definitely a good platform for companies with a manageable sales team size.
Chose Freshsales
We chose Freshsales for the Email campaign and tracking feature, the ease of product managing, and pricing.
Chose Freshsales
Freshsales is easier to use and cheaper.
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Features
FreshsalesLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Freshsales
10.0
Ratings
26% above category average
LeadSquared
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Territory management10.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)10.00 Ratings00 Ratings
Quote & order management10.00 Ratings00 Ratings
Interaction tracking10.00 Ratings00 Ratings
Channel / partner relationship management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
LeadSquared
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing10.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
LeadSquared
-
Ratings
Task management10.00 Ratings00 Ratings
Reporting10.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Freshsales
10.0
Ratings
28% above category average
LeadSquared
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization10.00 Ratings00 Ratings
Customizable reports10.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Freshsales
7.0
Ratings
7% below category average
LeadSquared
-
Ratings
Custom fields6.00 Ratings00 Ratings
Custom objects5.00 Ratings00 Ratings
API for custom integration10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Freshsales
10.0
Ratings
18% above category average
LeadSquared
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions10.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Freshsales
9.0
Ratings
20% above category average
LeadSquared
-
Ratings
Mobile access9.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshsales
-
Ratings
LeadSquared
7.4
Ratings
11% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings7.00 Ratings
Landing pages00 Ratings5.80 Ratings
A/B testing00 Ratings8.10 Ratings
Mobile optimization00 Ratings6.00 Ratings
Email deliverability reporting00 Ratings5.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshsales
-
Ratings
LeadSquared
8.5
Ratings
3% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings5.10 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshsales
-
Ratings
LeadSquared
4.1
Ratings
52% below category average
Calendaring00 Ratings2.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshsales
-
Ratings
LeadSquared
6.0
Ratings
14% below category average
Dashboards00 Ratings6.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings4.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshsales
-
Ratings
LeadSquared
9.0
Ratings
9% above category average
API00 Ratings10.00 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Customizability00 Ratings10.00 Ratings
Best Alternatives
FreshsalesLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Agile CRM
Agile CRM
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshsalesLeadSquared
Likelihood to Recommend
10.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Support Rating
7.0
(0 ratings)
9.8
(0 ratings)
User Testimonials
FreshsalesLeadSquared
Likelihood to Recommend
Generally speaking for small to mid sized team I really cannot recommend it enough. It has an excellent feature set, good amount of integrations, fairly customisable and backed by solid support. And the pricing is very competitive too. I feel like if your team is larger than that, you might want to look at other alternatives but for teams that size, its really perfect.
Read full review
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Read full review
Pros
  • Leads: organization, capture, integration
  • Sales: organization, intelligent data about metrics, forecast
  • APIs are very simple and stable to use, Zapier and 3ªpart integrations provided
  • User experience, almost no training is needed to use the solution, more over, a great app for iOS and Android
Read full review
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
Read full review
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Likelihood to Renew
No answers on this topic
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
Usability
I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
Read full review
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Support Rating
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
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Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, opportunities and funnels easily and quickly report on these to senior staff who rely on this information for their board meetings.
Read full review
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
Read full review
Return on Investment
  • Freshsales has definitely had a positive impact on our sales. It's difficult to nail down the ROI it has generated, but it's well worth the cost.
  • The savings is mostly in time spent on lead and client follow up, so we can handle more leads and projects with a smaller team.
Read full review
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
Read full review
ScreenShots

Freshsales Screenshots

Screenshot of Contact viewScreenshot of DashboardsScreenshot of WorkflowsScreenshot of Lead Sc

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation