Front vs. Kustomer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Front
Score 7.1 out of 10
N/A
Front is a communication hub that helps businesses keep the human touch in every interaction.
$29
per month per user
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Pricing
FrontKustomer
Editions & Modules
Starter
$29
per month per user
Growth
$79
per month per user
Scale
$99
per month (billed annually) per user
Premier
$229
per month (billed annually) per seat (50 seat minimum)
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
FrontKustomer
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.All plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
FrontKustomer
Considered Both Products
Front
Chose Front
Front was easier to have shared inbox. It also gave us more flexibility in tagging, both tagging users and tagging the emails to triage. It was also quick to set up and get users on boarded and trained. We found it was just a more intuitive and flexible system for us.
Chose Front
We switched to Front because of how simple it looked, then we realized we could tailor it to the type of business we have. I don't see us using any other tool to manage emails besides Front.

Chose Front
I have only used Gmail in the past and Front is any day better than Gmail in terms of the interface and ease of usage. The ability to send scheduling links and comments between the email threads makes it better than Gmail. The shared inbox also makes it easier for the entire …
Chose Front
Front's UX/UI is more intuitive. The work seems to flow better in their app.
Chose Front
A few features are very good in Front that are not in Outlook, like sharing draft content with teammates, commenting, read receipts, etc., which made us choose Front.
Chose Front
The tagging feature stands out. Their tagging can be quite deep and effective if it's set up properly. For example, I can pull out all the clients who [have] an issue with billing. Or better yet valued clients who [have] a specific MRR that has an issue with billing that needed …
Chose Front
Front is honestly an amazing blend of an email server and slack, as it allows for nimble, efficient, and immediate communication between team members without needing to forward a single email back-and-forth before finally responding to a client. Front also saves time when …
Chose Front
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Chose Front
Thanks to Front, it has allowed us to have smooth and effective internal communication between departments, attaching projects, problems, and endless files without any problem. It is allowing us to have practical and soft customer support.
Chose Front
Front is better than any other tool. It is a great app to use also because of its multipurpose features. Anyone can also use this app for your customized business needs and manage your work accordingly. I feel that Front is easy to use and it is also very user-friendly due to …
Chose Front
I love how scalable the software is. Also, Front comprises many good features that are needed for helping teams work efficiently and effectively for sales and support.
Chose Front
Front has been simple to implement and operate on our team. It is not possible to lose an email; it is impressive how it adapts better while being used daily. We can have excellent communication between colleagues, the percentage of evaluations, and changes in planned tasks …
Chose Front
Front is always getting the newest capabilities of the industry [and] is never behind. Instead, it provides you with features that [you] would not even think exist. Also, it is faster than other apps [and] takes just a moment for you to get started in your daily tasks.
Chose Front
Front was not designed as a ticketing system and doesn't have great reporting tools, but the commenting and draft features were important and other platforms' versions of these features were weak or unintuitive.

It should be noted that we ended up developing our own messaging …
Chose Front
It offered newer features and more ways to control user communication inflow, as well as team roster management. The Front app also had a presence on the app, mobile web, and web, which was helpful for on-the-go email queue management. In short, at the time we made this …
Chose Front
We have used Yesware. It's a really good lead prospecting tool, but doesn't have the shared inbox, or collaborative capabilities of Front.
Chose Front
Zendesk is by far the market leader here and offers a tremendous solution. It is, of course, very expensive -- especially if you require multi-brand support. Many of the other solutions (except Groove) offer some flavor of multi-brand support but they are not as good as …
Chose Front
We had all our leads going to a gmail account before front. Front solved so many problems that Gmail had. It was much more user friendly for somethings and it was a much more flexible software that we were able to use to meet our needs. It also has a reporting feature that …
Chose Front
Front is a flexible and quickly growing tool that integrates with almost every system we use. Front have been our go-to support system since we started and will continue to be for the foreseeable future.
Chose Front
Front is cleaner from an email communication standpoint. Less details are sometimes better. Hubspot is more of a CRM and that focus is key. While Front is more of a communication channel.
Kustomer
Chose Kustomer
I think that Kustomer is the most user friendly BUT I think the other platforms are built to do a lot more and can be much more customized
Chose Kustomer
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the …
Chose Kustomer
It has improved a lot of the training time needed for our new hires to understand the Kustomer interface and how to handle communications fully. The time invested went significantly down, and the learning curve improved a lot as well.
Chose Kustomer
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able …
Chose Kustomer
Kustomer is more modern and capable of so much more any of my other systems have compared to in technical support customer interfaces.
Chose Kustomer
Kustomer is a great fit for our organization because we can cut down on multiple contacts from the same customer and see all their information in one place. It's also infinitely customizable, so if we need changes made we can make them while still using the same platform. This …
Chose Kustomer
Kustomer is different from slack since Slack is just for communicating with the whole team while Kustomer is more on communicating with our customers.
Chose Kustomer
I have never used anything besides Kustomer and I don't know if I ever will because Kustomer is just so helpful!!
Chose Kustomer
The UI of Kustomer is a lot cooler than what we are using before. There are a lot of features that Kustomer has that make things easier and more convenient than Desk.com.
Chose Kustomer
I use both in my role with the company. Our social media channels are managed through Khoros, but we use Kustomer to notate and contact customers outside of social media. I'd much rather bring our social media channels into Kustomer, to help with efficiency.
Chose Kustomer
I have not had any experience with other programs like Kustomer.
Chose Kustomer
Kustomer has a great team that is easy to work with. They are always there to support and are pleasant, as well.
Chose Kustomer
Zendesk: In my opinion, Kustomer is more powerful when used to its full potential due to its workflows/automations.
Chose Kustomer
Kustomer is far more intuitive, personal, and holistic than Zendesk. As a company who has a lot of interaction with a single customer, it is such an advantage to take the customer approach rather than a single ticket approach. Zendesk was very limited in a lot of the actions …
Chose Kustomer
All other systems I have used have been internally-made programs that were a lot more basic order-taking systems, no notes or call functions outside of when order was placed. Doesn't really compare here.
Chose Kustomer
Kustomer simply does more than any other platform I've been able to work with. Sure some others will give you a handful of neat tricks built in for managing a channel or two but those rarely offer any external integrative capacity or limit what you can do in connections. …
Chose Kustomer
Intercom, Kayako, Zendesk, Freshdesk have all been used by myself in the past, and were evaluated before we chose to go with Kustomer.
Chose Kustomer
I was not personally involved in the decision-making process when selecting a new CRM and ultimately settling on Kustomer. That said, I'm happy with the decision to partner with them. Compared to our previous CRMs, it is much easier to work with everything in one place and we …
Chose Kustomer
Kustomer was better suited to the personalized nature of the service that we're trying to provide.
Chose Kustomer
Glovo was using Zendesk before. Kustomer is much more flexible in terms of integration capabilities and customisation.
Chose Kustomer
Moving from Zendesk to Kustomer was driven by the clarity that the customer timeline brings for advocate engagement alongside the custom workflow abilities.
Chose Kustomer
Zendesk did not give a big picture of the customer. It was more of a ticketing platform, and only gave statistics of those conversations. We were unable to track customer sentiment, or other attributes of the customer.
Chose Kustomer
Kustomer is far more scalable and flexible than Zendesk, and it provides a real omni-channel experience far from the "Zendesk for mails, Zendesk chat for chats" we were used to. On the automation and customisation features, it gets even clearer how Kustomer can deal with a lot …
Chose Kustomer
I've used Desk and other platforms in the past and none of them are as interactive or user friendly as Kustomer.
Features
FrontKustomer
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Front
-
Ratings
Kustomer
8.1
Ratings
1% above category average
Organize and prioritize service tickets00 Ratings8.00 Ratings
Expert directory00 Ratings8.30 Ratings
Subscription-based notifications00 Ratings8.50 Ratings
ITSM collaboration and documentation00 Ratings8.00 Ratings
Ticket creation and submission00 Ratings8.00 Ratings
Ticket response00 Ratings8.00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Front
-
Ratings
Kustomer
8.5
Ratings
8% above category average
External knowledge base00 Ratings8.00 Ratings
Internal knowledge base00 Ratings9.00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Front
-
Ratings
Kustomer
8.0
Ratings
3% above category average
Customer portal00 Ratings8.60 Ratings
IVR00 Ratings8.30 Ratings
Social integration00 Ratings7.30 Ratings
Email support00 Ratings10.00 Ratings
Help Desk CRM integration00 Ratings6.00 Ratings
Best Alternatives
FrontKustomer
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
SysAid
SysAid
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrontKustomer
Likelihood to Recommend
6.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(0 ratings)
Usability
9.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
6.4
(0 ratings)
Support Rating
9.8
(0 ratings)
9.4
(0 ratings)
In-Person Training
-
(0 ratings)
7.6
(0 ratings)
Online Training
-
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.9
(0 ratings)
Configurability
-
(0 ratings)
7.9
(0 ratings)
Ease of integration
-
(0 ratings)
7.2
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.7
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
FrontKustomer
Likelihood to Recommend
I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
Read full review
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
Read full review
Pros
  • I call them "sticky notes" but Front calls them Comments. It's a way to collaboratively make comments on messages sent to joint inboxes for folks to coordinate a response before it goes back to the sender.
  • When exchanging with someone using the Comments feature, someone can create a draft reply and then share it before it goes out. It also includes the typing indicator letting you know they are not just replying, but specifically working on a draft reply. These things are really great for individuals, or teams, that don't sit next to each other.
  • Tagging. It's a fairly simple concept, but very useful for classifying notes and being able to manage, what could be, a messy inbox. Additionally, the ability to have your own personal tags really allows the user to manage their own messages in a way that works best for them.
Read full review
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
Cons
  • Zoom Meeting Integration as there are some clients who want to have a call immediately.
  • Tagging can be improved - looks scattered.
  • Calendly Integration, they have their own calendar appointment but it would be good if I don't need to leave the front to set up [calendar] appointments.
Read full review
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Read full review
Likelihood to Renew
We are very happy with Front and don't anticipate changing
Read full review
Because there's no other tool like Kustomer
Read full review
Usability
It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
Read full review
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Read full review
Reliability and Availability
No answers on this topic
Because Kustomer is available when you need it
Read full review
Performance
No answers on this topic
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
Read full review
Support Rating
The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
Read full review
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
Read full review
In-Person Training
No answers on this topic
Because they are very hands-on in training us and very approachable
Read full review
Online Training
No answers on this topic
It was very easy to understand.
Read full review
Implementation Rating
No answers on this topic
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
Read full review
Alternatives Considered
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Read full review
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
Read full review
Scalability
No answers on this topic
Because customer is flexible and scalable
Read full review
Return on Investment
  • Quality- with all the benefits given, in just matter of time, all your organization will find it familiar and less effort is needed when composing emails.
  • Effectiveness- no one wants to miss an email, or never respond to a possible customer. Front will help you that. If you do not want to send that email now, you can set a timer and Front will send it for you later on.
  • Simplicity- Front is not the most difficult app to handle, indeed, it is too easy to learn. From the first moment you will have a guided tour and will learn all the good things that it has for you.
Read full review
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
ScreenShots

Front Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.