Front vs. Groove by OptimizeCX

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Front
Score 7.1 out of 10
N/A
Front is a communication hub that helps businesses keep the human touch in every interaction.
$29
per month per user
Groove by OptimizeCX
Score 6.7 out of 10
N/A
Groove by OptimizeCX is a shared inbox for small and mid-sized SaaS teams. It’s presented as a help desk built for speed and not complexity, and is designed to help manage customer conversations across channels.
$29
per month (billed quarterly) per user
Pricing
FrontGroove by OptimizeCX
Editions & Modules
Starter
$29
per month per user
Growth
$79
per month per user
Scale
$99
per month (billed annually) per user
Premier
$229
per month (billed annually) per seat (50 seat minimum)
Standard
$29
per month (billed quarterly) per user
Plus
$45
per month (billed quarterly) per user
Pro
$70
per month (billed quarterly) per user
Offerings
Pricing Offerings
FrontGroove by OptimizeCX
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.
More Pricing Information
Community Pulse
FrontGroove by OptimizeCX
Considered Both Products
Front
Chose Front
Front was easier to have shared inbox. It also gave us more flexibility in tagging, both tagging users and tagging the emails to triage. It was also quick to set up and get users on boarded and trained. We found it was just a more intuitive and flexible system for us.
Chose Front
We switched to Front because of how simple it looked, then we realized we could tailor it to the type of business we have. I don't see us using any other tool to manage emails besides Front.

Chose Front
I have only used Gmail in the past and Front is any day better than Gmail in terms of the interface and ease of usage. The ability to send scheduling links and comments between the email threads makes it better than Gmail. The shared inbox also makes it easier for the entire …
Chose Front
Front's UX/UI is more intuitive. The work seems to flow better in their app.
Chose Front
A few features are very good in Front that are not in Outlook, like sharing draft content with teammates, commenting, read receipts, etc., which made us choose Front.
Chose Front
The tagging feature stands out. Their tagging can be quite deep and effective if it's set up properly. For example, I can pull out all the clients who [have] an issue with billing. Or better yet valued clients who [have] a specific MRR that has an issue with billing that needed …
Chose Front
Front is honestly an amazing blend of an email server and slack, as it allows for nimble, efficient, and immediate communication between team members without needing to forward a single email back-and-forth before finally responding to a client. Front also saves time when …
Chose Front
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Chose Front
Thanks to Front, it has allowed us to have smooth and effective internal communication between departments, attaching projects, problems, and endless files without any problem. It is allowing us to have practical and soft customer support.
Chose Front
Front is better than any other tool. It is a great app to use also because of its multipurpose features. Anyone can also use this app for your customized business needs and manage your work accordingly. I feel that Front is easy to use and it is also very user-friendly due to …
Chose Front
I love how scalable the software is. Also, Front comprises many good features that are needed for helping teams work efficiently and effectively for sales and support.
Chose Front
Front has been simple to implement and operate on our team. It is not possible to lose an email; it is impressive how it adapts better while being used daily. We can have excellent communication between colleagues, the percentage of evaluations, and changes in planned tasks …
Chose Front
Front is always getting the newest capabilities of the industry [and] is never behind. Instead, it provides you with features that [you] would not even think exist. Also, it is faster than other apps [and] takes just a moment for you to get started in your daily tasks.
Chose Front
Front was not designed as a ticketing system and doesn't have great reporting tools, but the commenting and draft features were important and other platforms' versions of these features were weak or unintuitive.

It should be noted that we ended up developing our own messaging …
Chose Front
It offered newer features and more ways to control user communication inflow, as well as team roster management. The Front app also had a presence on the app, mobile web, and web, which was helpful for on-the-go email queue management. In short, at the time we made this …
Chose Front
We have used Yesware. It's a really good lead prospecting tool, but doesn't have the shared inbox, or collaborative capabilities of Front.
Chose Front
Zendesk is by far the market leader here and offers a tremendous solution. It is, of course, very expensive -- especially if you require multi-brand support. Many of the other solutions (except Groove) offer some flavor of multi-brand support but they are not as good as …
Chose Front
We had all our leads going to a gmail account before front. Front solved so many problems that Gmail had. It was much more user friendly for somethings and it was a much more flexible software that we were able to use to meet our needs. It also has a reporting feature that …
Chose Front
Front is a flexible and quickly growing tool that integrates with almost every system we use. Front have been our go-to support system since we started and will continue to be for the foreseeable future.
Chose Front
Front is cleaner from an email communication standpoint. Less details are sometimes better. Hubspot is more of a CRM and that focus is key. While Front is more of a communication channel.
Groove by OptimizeCX
Chose Groove by OptimizeCX
I chose GrooveHQ after using Desk.com for many years. I have no complaints about Desk.com, I just wanted something simpler and more like email and Groove did match that. I liked Groove at first, but I grew frustrated with how slow it was.
Chose Groove by OptimizeCX
We also use Trello for project management. I have used both systems and we like Groove because it allows for our clients to contact us via email. They do not have to go to a ticket submission page, they can just email us directly and it will create a ticket. Groove also …
Chose Groove by OptimizeCX
We also looked at Zendesk and decided Groove would be a better fit for our company. Groove was a cheaper option and had all of the same features as Zendesk with the added feature of a knowledge base as well as a chat feature (we no longer use the groove chat feature however it …
Chose Groove by OptimizeCX
We haven't tried any others as we haven't felt the need to try any other solution.
Features
FrontGroove by OptimizeCX
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Front
-
Ratings
Groove by OptimizeCX
1.4
Ratings
141% below category average
Organize and prioritize service tickets00 Ratings1.20 Ratings
Expert directory00 Ratings1.20 Ratings
Subscription-based notifications00 Ratings1.00 Ratings
ITSM collaboration and documentation00 Ratings2.00 Ratings
Ticket creation and submission00 Ratings2.00 Ratings
Ticket response00 Ratings1.10 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Front
-
Ratings
Groove by OptimizeCX
1.4
Ratings
139% below category average
External knowledge base00 Ratings1.40 Ratings
Internal knowledge base00 Ratings1.40 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Front
-
Ratings
Groove by OptimizeCX
1.0
Ratings
154% below category average
Customer portal00 Ratings1.00 Ratings
Social integration00 Ratings1.00 Ratings
Email support00 Ratings1.10 Ratings
Help Desk CRM integration00 Ratings1.00 Ratings
Best Alternatives
FrontGroove by OptimizeCX
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
SysAid
SysAid
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrontGroove by OptimizeCX
Likelihood to Recommend
6.5
(0 ratings)
1.6
(0 ratings)
Usability
9.0
(0 ratings)
6.0
(0 ratings)
Support Rating
9.8
(0 ratings)
3.0
(0 ratings)
User Testimonials
FrontGroove by OptimizeCX
Likelihood to Recommend
I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
Read full review
GrooveHQ is basically an open-source tool and the creators shouldn't be asking money since it simply isn't done. Feature don't work and they list features that are simply not yet released
Read full review
Pros
  • I call them "sticky notes" but Front calls them Comments. It's a way to collaboratively make comments on messages sent to joint inboxes for folks to coordinate a response before it goes back to the sender.
  • When exchanging with someone using the Comments feature, someone can create a draft reply and then share it before it goes out. It also includes the typing indicator letting you know they are not just replying, but specifically working on a draft reply. These things are really great for individuals, or teams, that don't sit next to each other.
  • Tagging. It's a fairly simple concept, but very useful for classifying notes and being able to manage, what could be, a messy inbox. Additionally, the ability to have your own personal tags really allows the user to manage their own messages in a way that works best for them.
Read full review
  • It does a great job categorizing tickets according to the rules we have set up.
  • It lets us see what our team is working on and easily update and send tickets where they need to go.
  • Tools like snooze, changing the customer on a ticket, adding internal notes and having internal mailboxes really help keep things organized.
  • The support for GrooveHQ is great, along with their blog about how to improve customer service.
Read full review
Cons
  • Zoom Meeting Integration as there are some clients who want to have a call immediately.
  • Tagging can be improved - looks scattered.
  • Calendly Integration, they have their own calendar appointment but it would be good if I don't need to leave the front to set up [calendar] appointments.
Read full review
  • Better Follow-up by customer success team
  • More customization within their major features to fit both, large and small sales teams, alike
  • Their site goes down fairly often
Read full review
Likelihood to Renew
We are very happy with Front and don't anticipate changing
Read full review
No answers on this topic
Usability
It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
Read full review
It's well organized, but slow.
Read full review
Support Rating
The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
Read full review
I'm giving them a 3 for the really great support they gave for general questions. They also have a good knowledge base. I'm giving them only a 3 though because of my last customer service when I need a billing resolution. I was very disappointed in how they handled that. I also find it very bad practice to send out ONE email notice that they were raising my rate three times as much at the end of the month. When I was with Desk.com, I had numerous emails over months letting me know their billing plans were changing. Even worse than refusing to refund me the difference was that they just stopped responding to me.
Read full review
Alternatives Considered
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Read full review
We also use Trello for project management. I have used both systems and we like Groove because it allows for our clients to contact us via email. They do not have to go to a ticket submission page, they can just email us directly and it will create a ticket. Groove also provides analytics on how long it takes to respond to tickets
Read full review
Return on Investment
  • Quality- with all the benefits given, in just matter of time, all your organization will find it familiar and less effort is needed when composing emails.
  • Effectiveness- no one wants to miss an email, or never respond to a possible customer. Front will help you that. If you do not want to send that email now, you can set a timer and Front will send it for you later on.
  • Simplicity- Front is not the most difficult app to handle, indeed, it is too easy to learn. From the first moment you will have a guided tour and will learn all the good things that it has for you.
Read full review
  • Has greatly improved our support response time.
  • Has given us an added layer of support with the knowledge base
  • Has helped us and our team become more accountable.
Read full review
ScreenShots

Front Screenshots

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