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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9.1 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Pricing
    FullstoryHotjar
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Offerings
    Pricing Offerings
    FullstoryHotjar
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    FullstoryHotjar
    Considered Both Products
    Fullstory
    Chose Fullstory
    Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
    Incentivized
    Chose Fullstory
    Hotjar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against Hotjar. It has feature parity and is a little more intuitive to use.
    Incentivized
    Chose Fullstory
    Fairly much the same
    Incentivized
    Chose Fullstory
    FullSory is more advanced and the implementation with other tools makes it very convenient for us.
    Incentivized
    Chose Fullstory
    FullStory is very easy to use and very comprehensive compared to it's competitors
    Incentivized
    Chose Fullstory
    FullStory focus on one important feature and do it really well. all other solutions are inherently harvesters, multitools, they are overloaded with features and unnecessary information. The system is convenient for both the pros and the beginner to work with, but other …
    Incentivized
    Contentsquare
    Chose Hotjar
    Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean …
    Incentivized
    Chose Hotjar
    FullStory is more expensive but much more 'enterprise' than HotJar. Some of its integrations are more valuable and give more user-level data, as well as better archiving on individual sessions. However, it costs significantly more.
    Incentivized
    Chose Hotjar
    FullStory is more extensive, but Hotjar is much less expensive
    Incentivized
    Chose Hotjar
    For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture …
    Incentivized
    Chose Hotjar
    Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
    Incentivized
    Chose Hotjar
    Several more features when viewing session replays on Hotjar that make session replay analysis so easy to not only tl share but analyse to.

    Incentivized
    Chose Hotjar
    The price is great, and the features are just what we needed. We like Hotjar because we can get user feedback and watch user sessions to improve our web app faster.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    FullstoryHotjar
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Hotjar
    Feature
    Fullstory
    6.2
    19 Ratings
    Hotjar
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Hotjar
    Feature
    Fullstory
    9.2
    49 Ratings
    Hotjar
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    User Ratings
    FullstoryHotjar
    Likelihood to Recommend
    10.0
    (72 ratings)
    10.0
    (104 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    5.1
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    9.7
    (6 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    9.6
    (4 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)