Fullstory vs. Siteimprove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Siteimprove
Score 10.0 out of 10
N/A
The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
Pricing
FullstorySiteimprove
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FullstorySiteimprove
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstorySiteimprove
Features
FullstorySiteimprove
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
20% below category average
Siteimprove
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
Siteimprove
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Fullstory
-
Ratings
Siteimprove
7.4
Ratings
8% below category average
Lead Conversion Tracking00 Ratings10.00 Ratings
Bounce Rate Measurement00 Ratings7.00 Ratings
Device and Browser Reporting00 Ratings5.00 Ratings
Pageview Tracking00 Ratings8.00 Ratings
Event Tracking00 Ratings8.00 Ratings
Reporting in real-time00 Ratings4.00 Ratings
Referral Source Tracking00 Ratings7.00 Ratings
Customizable Dashboards00 Ratings10.00 Ratings
User Ratings
FullstorySiteimprove
Likelihood to Recommend
9.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
9.3
(0 ratings)
Implementation Rating
7.5
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullstorySiteimprove
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
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Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
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Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
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Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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No answers on this topic
Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
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Reliability and Availability
We've never had issues with availability
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No answers on this topic
Performance
It seems the performance is really good and always loads quickly
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No answers on this topic
Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
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Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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No answers on this topic
Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
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Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
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Scalability
Full story was easy to scale with the growth of our teams and organisation
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No answers on this topic
Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data