Gainsight CS vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
Microsoft Dynamics 365
Score 7.4 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.N/A
Pricing
Gainsight CSMicrosoft Dynamics 365
Editions & Modules
Subscription
$2,500
Per Company Per Month
No answers on this topic
Offerings
Pricing Offerings
Gainsight CSMicrosoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSMicrosoft Dynamics 365
Considered Both Products
Gainsight CS
Chose Gainsight CS
Gainsight CS is superior for our customer management. Asana and Outreach don't have the capabilities or integrations that Gainsight CS does.
Chose Gainsight CS
We've explored using the customer communities module. We will re-evaluate at a later date.
Chose Gainsight CS
It's mostly been Gainsight.
Chose Gainsight CS
I've only used Gainsight CS in my CS career
Chose Gainsight CS
Gainsight CS is always my first pick for a CSM tool - it's user friendly and intuitive; plus the tools like Success Plans and Health Score config really set it apart
Chose Gainsight CS
We selected Gainsight CS because of its maturity factor and where we are as a company- we needed to streamline processes across the CS org.
Chose Gainsight CS
Gainsight CS was the only CSP that could manage our data in the way that we needed.
Chose Gainsight CS
Gainsight CS just provided easier to use cooling and better reporting.
Chose Gainsight CS
Gainsight CS is beautiful and much more user friendly HOWEVER it does take more time to set up to have the desired impact than a software like ChurnZero.
Chose Gainsight CS
More customization with Gainsight CS, but Churn zero did have a great UI and easier to use. Would recommend CZ if you're a smaller company with no technical admin.
Chose Gainsight CS
It is the most flexible CS platform in terms of how to manipulate and use your data.
Chose Gainsight CS
ChurnZero, Planhat, Rocketlane and ServiceNow Customer Service Management
Chose Gainsight CS
Gainsight CS is a little more polished and has a wider range of capabilities. However, PlanHat did appear to be very easy to use. The biggest difference was PlanHats admin capabilities and how simple it was to configure. PlanHat was also considerably less expensive.
Chose Gainsight CS
Overall look and feel of the platform was what won us initially. We demoed these two side by side and everyday navigation for the CSM's was easier. In the end this is very important as the data is the data either way but if the CSM's enjoy using it and feel the impact on their …
Chose Gainsight CS
Gainsight CS provides access to a larger suite of features and integrations.
Chose Gainsight CS
Gainsight CS is more user friendly than ChurnZero on the CSM side and the UI in general is more up-to-date and easier to glean insight. ChurnZero just looks outdated.
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
I have tried Zoho Books and QuickBooks CRM as well. However, there quiet a few things that were missing from them. Both the CRM were good when it comes to creating the quotes. However, none of them provides the visibility like Microsoft Dynamics 365. Additionally, it was a bit …
Chose Microsoft Dynamics 365
Dynamics is the middle ground between the Salesforce ecosystem and the SAP ecosystem: it's versatile enough to rival Salesforce, but its third-party integrations are significantly weaker. At the same time, it has enough capabilities to compete with SAP, even though the German …
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is easier to implement and with Office integration a better solution for our divisions.
Chose Microsoft Dynamics 365
Used Salesforce.com before Microsoft Dynamics 365 - working in sfdc is a breeze as compared to Microsoft Dynamics 365 hands down.
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything …
Chose Microsoft Dynamics 365
Microsoft stands different from all of them. It's easy to use and comes with Microsoft's trust. On the basis of security, it's one of the best. It mainly solves the purpose and works as per desire. On the other hand, all the abovementioned items are also suitable for meeting …
Chose Microsoft Dynamics 365
We have used Salesforce and a homegrown CRM in the past. Neither gave us as seamless an implementation as Microsoft Dynamics 365 has done. We prefer Microsoft Dynamics 365 features that seems better fit for our enterprise growth than does Salesforce. We've also found that our …
Chose Microsoft Dynamics 365
We selected Microsoft Dynamics 365 over Salesforce because of the integrations with the other Microsoft products we are using.
Chose Microsoft Dynamics 365
Overall the usability and multi-functionality of Microsoft Dynamics 365 is really what stood out to our leadership team and board. We were able to eliminate the need for multiple platforms and integrate a lot of our processes into one single platform. The idea is we can …
Chose Microsoft Dynamics 365
I have also used some bespoke systems, which were much better than any of these. Microsoft Dynamics 365 was selected by senior management, against advice from technical experts. The products I could find in the list were also expensive and inefficient; Microsoft Dynamics …
Chose Microsoft Dynamics 365
Interfaces are better, faster in work and more secured. Cost of product is much better with Microsoft Dynamics 365. Moreover Microsoft Dynamics 365 works hard on its updates and tries its best from what I have seen to make a better available product for usage by companies and …
Chose Microsoft Dynamics 365
Informatica Cloud MDM - Customer 360 for Salesforce
Chose Microsoft Dynamics 365
It is Less Costly Compared to the other CRM.
For call Centre Management this Works best when we used The dialer.
Using Dialer and CRM side by Side gives the best Result.
Chose Microsoft Dynamics 365
Mailchimp is great at sending mass emails, but Dynamics can do that as well and much more!
Chose Microsoft Dynamics 365
Out of all the software and CRMs evaluated, Microsoft Dynamics 365 was the best suited for the company and team's needs.
Chose Microsoft Dynamics 365
As a trainer - I train on whatever the client opts to use. I trained on Microsoft Dynamics 365 because it was what the client used.
Chose Microsoft Dynamics 365
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be …
Chose Microsoft Dynamics 365
Microsoft has much better tools and customer support. Everything I need to see is organized in a database and it's easy to get an overview of from the dashboard. Salesforce is just more clunky and I don't really like the way they organize their data. Also, it is not as …
Chose Microsoft Dynamics 365
We liked the fact that Dynamics CRM had out of box integrations with O365 applications like Outlook, Power BI, etc. They also are a little more flexible when it came to the implementation. They offered sales and service in a fully cloud based edition while other options in the …
Chose Microsoft Dynamics 365
I think that Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM) has made its spot amongst the business world and again, provides your needs based upon what it is your looking for in a cloud-based ERP. We are currently still using the software and so far I can say that it …
Chose Microsoft Dynamics 365
We had other applications from Microsoft like ERP applications and we already used Outlook for a mail client. Today, given the choice and having a big amount of money to invest, they would probably choose SalesForce for CRM, having a better mobile app and better reporting for …
Chose Microsoft Dynamics 365
While Hubspot CRM starts off as a free software, we went with Dynamics based on the additional features available at this time. MS Dynamics also works well with the other applications we already had in place. Besides that, they do both achieve a similar goal in the CRM field …
Chose Microsoft Dynamics 365
Compared to other CRM tools, Microsoft Dynamics 365 stacks up well. In my opinion, it is right up there with SalesForce as far as overall ease of use, organization capabilities, and the ability to track opportunities. The only area I think it could really improve compared to …
Features
Gainsight CSMicrosoft Dynamics 365
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
Ratings
8% below category average
Microsoft Dynamics 365
6.5
Ratings
24% below category average
Role-based user permissions8.20 Ratings6.00 Ratings
Single sign-on capability00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
7.5
Ratings
15% below category average
Microsoft Dynamics 365
-
Ratings
API7.60 Ratings00 Ratings
Integration with Salesforce.com9.00 Ratings00 Ratings
Integration with Marketo6.50 Ratings00 Ratings
Integration with Eloqua7.10 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
8.3
Ratings
7% below category average
Microsoft Dynamics 365
-
Ratings
Product usage8.80 Ratings00 Ratings
Help desk / support tickets7.90 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.6
Ratings
1% below category average
Microsoft Dynamics 365
-
Ratings
NPS surveys8.90 Ratings00 Ratings
Sponsor tracking9.00 Ratings00 Ratings
Customer profiles7.70 Ratings00 Ratings
Automated workflow8.20 Ratings00 Ratings
Internal collaboration8.10 Ratings00 Ratings
Customer health scoring9.90 Ratings00 Ratings
Customer segmentation8.10 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
9.0
Ratings
4% above category average
Microsoft Dynamics 365
-
Ratings
Customer health trends9.70 Ratings00 Ratings
Engagement analytics8.80 Ratings00 Ratings
Revenue forecasting8.30 Ratings00 Ratings
Dashboards9.20 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
6.9
Ratings
11% below category average
Customer data management / contact management00 Ratings8.00 Ratings
Workflow management00 Ratings8.00 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings7.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.00 Ratings
Contract management00 Ratings7.00 Ratings
Quote & order management00 Ratings6.00 Ratings
Interaction tracking00 Ratings7.00 Ratings
Channel / partner relationship management00 Ratings6.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
6.7
Ratings
12% below category average
Case management00 Ratings6.00 Ratings
Call center management00 Ratings7.00 Ratings
Help desk management00 Ratings7.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
7.5
Ratings
1% below category average
Lead management00 Ratings8.00 Ratings
Email marketing00 Ratings7.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
8.3
Ratings
9% above category average
Task management00 Ratings8.00 Ratings
Billing and invoicing management00 Ratings8.00 Ratings
Reporting00 Ratings9.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
7.0
Ratings
8% below category average
Forecasting00 Ratings7.00 Ratings
Pipeline visualization00 Ratings5.00 Ratings
Customizable reports00 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
7.8
Ratings
4% above category average
Custom fields00 Ratings8.10 Ratings
Custom objects00 Ratings8.00 Ratings
Scripting environment00 Ratings7.00 Ratings
API for custom integration00 Ratings8.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
7.5
Ratings
2% above category average
Social data00 Ratings8.00 Ratings
Social engagement00 Ratings7.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
6.5
Ratings
12% below category average
Marketing automation00 Ratings7.00 Ratings
Compensation management00 Ratings6.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Gainsight CS
-
Ratings
Microsoft Dynamics 365
7.0
Ratings
5% below category average
Mobile access00 Ratings7.00 Ratings
Best Alternatives
Gainsight CSMicrosoft Dynamics 365
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.5 out of 10
Creatio
Creatio
Score 9.7 out of 10
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User Ratings
Gainsight CSMicrosoft Dynamics 365
Likelihood to Recommend
8.7
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
6.8
(0 ratings)
8.0
(0 ratings)
Usability
8.5
(0 ratings)
6.0
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
8.0
(0 ratings)
Online Training
5.5
(0 ratings)
7.5
(0 ratings)
Implementation Rating
6.3
(0 ratings)
9.2
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSMicrosoft Dynamics 365
Likelihood to Recommend
It's great for being able to capture all information in Gainsight CS. The only challenge is some of the task management and visibility into workload that is very clunky. After watching the roadmap for 2025, I'm feeling more hopefully that some of my pain points will be handled. However, it's still challenging that the task-management basics will still be clunky. I'm excited for the AI scheduling of tasks, but this would be better if the improvements to task /workload visibility is updated.
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Based on user experience, I would like to recommend this software to my friends or colleagues on the AP Handling. I like AP recording the most because it makes my work easy. I have been using this for the past 2 years, and it's one of the best for this task. Easy to use and user-friendly.
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Pros
  • Logging customer activity is incredibly intuitive and easy for team to do and reference.
  • Using the rules engine to generate CTAs for our team to intervene where needed has been helpful in automating relevant activities in bulk. We have a churn prevention program run through CTAs where Gainsight CS will notice risk criteria we've built in, then alert CSMs and their managers of potential risk concerns, like low product adoption or negative survey response, with clear next steps and actions laid out for what to do.
  • More broadly, it has inspired a new mindset on our team for how to work with customers. Through working with Gainsight CS, they have become less transactional and look at accounts more holistically. Success Plans allow for this, as they create plans with customized customer goals and the tasks it will take to achieve those goals.
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  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
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Cons
  • Would love to see a Gainsight OPs/Admin checklist that guides CS Ops team through specific pieces of information needed to execute specific playbooks (best practices)
  • When creating reports, sometimes it's difficult to find the correct variable that you are looking for as it's nested under various categories
  • Would love ability to "heatmap" specific individual customer engagement based on CSM inputted customer contacts at meetings
  • Would love to see more analysis on engagements - how often, how frequent - built into the product
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  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
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Likelihood to Renew
Great tool and we've spent a lot of time getting it up and running. Unless something else comes a long that does a similar function for less money we will consider jumping cause we are always looking to save budget where we can. Till then I think we are satisfied with Gainsight at the moment.
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CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
I give it this score based on the implementation at my current employer. I don't know if it could be higher based on if the implementation went better, or if there is something on the vendor side that could help. If this were asked at my previous employer, I would have given it a score of 9 or 10.
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The platform offers a comprehensive suite of features that cater to various business needs, but its complexity can be a barrier for new users. While the interface is visually appealing, navigation can be cumbersome, and some users may find it challenging to access certain functionalities without adequate training.
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Reliability and Availability
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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No answers on this topic
Performance
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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No answers on this topic
Support Rating
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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Online Training
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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No answers on this topic
Implementation Rating
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
Gainsight CS simply had a broader set of functionality that we wanted. That said, if Vitally or ChurnZero were to close a few of the functionality gaps that mattered to us, we would prefer to use either of those competitor products.
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Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything you need for a small business that is starting out. Additional features can be added as needed.
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Scalability
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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No answers on this topic
Return on Investment
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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  • If you know your stuff, this product does just fine. They are always adapting (aren't they all, always?), so expect it to grow and for you to grow with it.
  • Don't expect new employees, or places with high turnover, to ease into this product quickly, or even on a moderate time table.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.