For SaaS products, Gainsight's product experience software enables companies to track every step of their user's journey and fully understand how they're interacting with a product over time.
$0
100 or less MAUs (Monthly Active Users)
Woopra
Score 3.0 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
I have used and evaluated a few similar products to Gainsight PX, including Appcues, WalkMe, and Pendo. I found that Gainsight PX was the most comprehensive and user-friendly platform, offering features such as customizable onboarding flows, product usage tracking, and …
We leaned towards Gainsight PX because of the tight integration with Gainsight. Implementations were somewhat similar but the ease of mapping for all features and modules was superior for PX.
It's been a couple years since I've used Pendo and admittedly we were not set up in the best way for Pendo to work like we have PX. Specifically I am referring to how our elements were tagged.
That being said, here is what I recall as main differences:
The feature on Gainsight PX are easy to understand and implement in the solution, the pricing is also very competitive and functionalities like Customer health score, Customer monitoring, playbooks, surveys etc helps us to provide great insight to the team.
Heap has a great value proposition and very nice user experience. But it lacks the clear funnel analysis that Gainsight PX provides. Plus Heap also does not have integration with a lot of CRMs and Customer data platforms. Also, Additionally if you go in the market to find Heap …
I did not select Gainsight and we recently switched some of our products to other software which give us better targeting options but are more difficult to implement.
Mixpanel was much less mature when we ditched it for Gainsight, and the Salesforce integration was very important to us, and Gainsight was the main service that offered it at the time. Mixpanel is probably better today if you look at the big picture, and don't need a specific …
Churnzero is similar in its NPS and walk-through abilities as is user IQ but neither fits in the exact same category. Px is unique to anything I've used for the data extraction it offers. It's not a CS tool like those I mentioned but it is easily the best in terms of tracking …
HelpHero is a very flexible and powerful walkthrough tool. We've used it alongside PX. We still use PX for most customer messages, CES surveys, and in-app badges.
I also evaluated Pendo, WalkMe, and a few other DAPs.
Between the products analyzed, Pendo and Gainsight PX were most complete/mature. At the time, Pendo's UI seemed more intuitive than Gainsight PX. Chameleon and Appcues seemed easiest to use, but were lacking some of the functionality we were looking for. Ultimately chose …
Working with both Gainsight PX and Mixpanel, my experience has been that the integration of Gainsight PX was much easier. Additionally controlling profiles and personas to make sure each group is getting the data they need, and only the data they should see, is easier with …
The main reason is that Gainsight PX offers a perfect combo - analytics and customer engagement. That allows us to make the engagement contextual, based on real-time analytics results.
WalkMe: while the in-app engagements were powerful, there was no email capability, and the analytics were an afterthought (rather than a core part of the solution). WhatFix: the concept was great; the in-app engagements could be made into documentation and videos. However, we …
Mixpanel looks too mobile oriented. Very limited in some scenarios. Google analytics seems too B2C products oriented. More on aggregated data, retention, funnel and conversion. Woopra allows a better follow of particular users when needed.
Easier to use. Loved the tracking functionality allowing to see individual user paths and 'labels' attached to a customer. you can assign customers to a specific bucket, which you can't do in GA.
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google …
In our infancy, we purchased Intercom, and have never gotten rid of it. Every time it comes up, we find a reason to hold on. Currently that reason is that support uses it for live chat. Their support is great, and I want to say that they are cheaper (don't quote me on that). If …
I do not know how to compare these to other such tools, as I only use analytics tools that do not collect PII for security purposes. I would not call this an analytics tool though, but rather a product quality measurement tool—it allows you to easily see high level data and …
Woopra's user interface is far superior than any of the competition. I found other analytics software to be clunky and hard to use. With Woopra, I always know exactly where to go in the app to get the results I'm looking for. This saves me valuable time; in the end time is …
Google Analytics is another product we use, but we've found their product pretty hard to use and follow. Woopra is the product that solves this problem and makes analytics easy to understand.
Woopra has more flexible ways to visualize the data. Also found Woopra to be more reliable than the other analytic packages that we have used in the past. Quick turnaround when we do see a bug.
Google Analytics, Mixpanel. Woopra blows both of these out the water, the UI and level of easy segmentation is a big factor in this but also they have some nice real time features that these other tools simply do not have that add a lot of value.
We looked a number of similar products, and while we liked the others, they did different things to Woopra. Woopra was much better at not just showing us high level analytics, but being able to query them, and drill down all the way to a specific user's behaviour in a much more …
It’s a robust tool that allows you to easily map and track key features and actions within your products. It also allows for in app communications to help guide the user through the path you want them to follow. The ability to connect with Gainsight CS also allows you to leverage that data to drive actions for the account team, incorporate it in health scoring, and use it to trigger digital programs. You do need a well thought out strategy for management of the platform, the data and how you will use it.
We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us.
Mapping your product is easier with PX than with Google Analytics (mapping your product makes usage data appear as hits on mapped URLs, buttons, etc)
PX is good at showing simple messaging popups to customers.
PX Badge functionality—a persistent hover- and click-enabled popup launcher, positioned on select pages and attached to select elements—works well as a self-serve resource for users. It can be unobtrusive yet right there when needed.
PX modal content is fully editable HTML with plenty of flexibility.
Audience filters are really powerful. You can target users by many built-in and dev-configurable attributes, like device-type (which helped me work with mobile web users), browser, account, parts of the application visited/used in the last day, and many more.
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
It is a good product, but like with every product, there is room for improvement or even just things I, as a user, would prefer, such as the ability to click on a company and have it go to Salesforce instead of Insight. It can also be difficult to find certain reports.
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
I have not had to contact support frequently but when I have I used the chat and my questions were answered immediately. I've also used their knowledge center, help documentation and training videos which are all very thorough. The support we've received from our Customer Success Manager has been helpful as well.
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
I have used and evaluated a few similar products to Gainsight PX, including Appcues, WalkMe, and Pendo. I found that Gainsight PX was the most comprehensive and user-friendly platform, offering features such as customizable onboarding flows, product usage tracking, and automated customer success workflows.
Woopra's user interface is far superior than any of the competition. I found other analytics software to be clunky and hard to use. With Woopra, I always know exactly where to go in the app to get the results I'm looking for. This saves me valuable time; in the end time is money
Customer Sentiment. Customers have been excited when we can show them data around usage and where we can improve.
Deciding to remove features. We have used PX to identify features that have little to no usage which allows us to get rid of unnecessary process and maintenance.
Identifying areas of improvement. We are able to find areas of our product that we need to focus on improving where previously we would have missed or had a tough time justifying spending time and resources.
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).