TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    Pricing
    ActiveCampaignGist
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    Offerings
    Pricing Offerings
    ActiveCampaignGist
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignGist
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Gist
    Chose Gist
    Gist is only a few years old, so it lacks some of the features of Drip and ActiveCampaign, but I believe they will get there.
    Incentivized
    Chose Gist
    Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition …
    Incentivized
    Chose Gist
    No two email and customer automation tools are the same. They each have their little advantages so it's hard to compare them all because they all have little strengths and weaknesses.
    SendinBlue is a bit more visual - both with their visual workflow editor, and their email …
    Incentivized
    Chose Gist
    I looked at ActiveCampaign and it was great software and has great reviews, but the simple fact is that it just costs so much compared to Gist. I was originally looking at the former, but in the end, Gist won me over. While I was trialing the software of Gist, I must say their …
    Incentivized
    Chose Gist
    Mailchimp is great but did not offer the chat feature. ActiveCampaign's price point was too high. LiveChat was cool but did not offer the all-in-one platform that Gist gives. I think Gist will catch up to ActiveCampaign in about another year. Mailchimp is just on another level …
    Incentivized
    Chose Gist
    Well, honestly the main differentiator was the friendlier pricing. Gist does not have the same heavy foundation as ActiveCampaign has but Gist is constantly evolving so we can't complain.
    Also, the super responsive support is helping us to trust in the company and its future.
    Th…
    Incentivized
    Chose Gist
    ActiveCampaign is a more full-fledged CRM compared to Gist, but it will cost you more to implement.
    Incentivized
    Chose Gist
    Gist has live chat, which is missing in ActiveCampaign.
    Incentivized
    Chose Gist
    You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than Mailchimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more …
    Incentivized
    Chose Gist
    I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most …
    Incentivized
    Chose Gist
    Easy to get in
    Incentivized
    Chose Gist
    I think GIST can replace Active Campaign fully. They don't serve the same purpose, but for a marketing agency like us, GIST is very useful and I don't miss Active Campaign.
    Incentivized
    Chose Gist
    It is more customizable and brings new features not available in other software. Gist is also a new start-up with a new vision and their customer service is just superb. We choose Gist because of the variety of features at an affordable price, tested it, and saw a return on …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ActiveCampaignGist
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    Gist
    -
    Ratings
    WYSIWYG email editor4.9596 Ratings00 Ratings
    Dynamic content4.0532 Ratings00 Ratings
    Ability to test dynamic content4.0482 Ratings00 Ratings
    Landing pages4.4349 Ratings00 Ratings
    A/B testing9.9391 Ratings00 Ratings
    Mobile optimization7.7538 Ratings00 Ratings
    Email deliverability reporting9.7645 Ratings00 Ratings
    List management9.9664 Ratings00 Ratings
    Triggered drip sequences10.0586 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    Gist
    -
    Ratings
    Lead nurturing automation10.0500 Ratings00 Ratings
    Lead scoring and grading7.5366 Ratings00 Ratings
    Data quality management7.9407 Ratings00 Ratings
    Automated sales alerts and tasks7.0361 Ratings00 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    Gist
    -
    Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    Gist
    -
    Ratings
    Social sharing and campaigns7.1259 Ratings00 Ratings
    Social profile integration6.3254 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    Gist
    -
    Ratings
    Dashboards6.5611 Ratings00 Ratings
    Standard reports6.5599 Ratings00 Ratings
    Custom reports6.4387 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    Gist
    -
    Ratings
    API8.3401 Ratings00 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings00 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of ActiveCampaign and Gist
    Feature
    ActiveCampaign
    -
    Ratings
    Gist
    8.9
    2 Ratings
    Chat history and transcripts00 Ratings8.92 Ratings
    Chat reporting00 Ratings8.92 Ratings
    Chat and web analytics00 Ratings8.92 Ratings
    User Ratings
    ActiveCampaignGist
    Likelihood to Recommend
    9.2
    (691 ratings)
    9.5
    (112 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    8.2
    (2 ratings)
    Usability
    7.8
    (52 ratings)
    6.7
    (4 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (41 ratings)
    8.6
    (9 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)