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Google Ad Manager vs. LinkedIn Marketing Solutions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    LinkedIn Marketing Solutions

    Score9 out of 10
    N/ALinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
    Pricing
    Google Ad ManagerLinkedIn Marketing Solutions
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerLinkedIn Marketing Solutions
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google Ad ManagerLinkedIn Marketing Solutions
    Considered Both Products
    Google
    Chose Google Ad Manager
    Among all the ad management platforms I use on a regular basis, Google Ad Manager is the most straightforward to use. However, I probably have a paid search bias, as I spend more time there than with the paid social or programmatic platforms. Even still, Google Ad Manager is …
    Incentivized
    LinkedIn
    Chose LinkedIn Marketing Solutions
    I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Ad ManagerLinkedIn Marketing Solutions
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and LinkedIn Marketing Solutions
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Data Transfer7.524 Ratings00 Ratings
    DSP integration7.719 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and LinkedIn Marketing Solutions
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Ad campaign creation9.235 Ratings00 Ratings
    Ad deployment8.135 Ratings00 Ratings
    Display advertising7.234 Ratings00 Ratings
    Ad display and retargeting segmentation7.233 Ratings00 Ratings
    Sequence targeting5.025 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and LinkedIn Marketing Solutions
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Ad dashboards5.032 Ratings00 Ratings
    Ad performance reports7.034 Ratings00 Ratings
    Ad conversion tracking7.033 Ratings00 Ratings
    Ad attribution reporting7.030 Ratings00 Ratings
    Cross-channel ad management8.126 Ratings00 Ratings
    Ad forecasting and optimization7.030 Ratings00 Ratings
    User Ratings
    Google Ad ManagerLinkedIn Marketing Solutions
    Likelihood to Recommend
    8.0
    (35 ratings)
    9.9
    (48 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (3 ratings)
    10.0
    (9 ratings)
    Support Rating
    7.0
    (2 ratings)
    8.6
    (6 ratings)