TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    X Ads

    Score5.6 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    Google Ad ManagerX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerX Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Ad ManagerX Ads
    Considered Both Products
    Google
    No answer on this topic
    X Corp (formerly Twitter)
    Chose X Ads
    Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform.
    Incentivized
    Chose X Ads
    Twitter Ads have an edge over Google Ads Manager due to they're focused reach in some geographies. Twitter has a huge amount of information about the user which is based on the activity of the user on the platform. This helps to narrow down the targeting based on different …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Ad ManagerX Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and X Ads
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    X Ads
    -
    Ratings
    Data Transfer7.524 Ratings00 Ratings
    DSP integration7.719 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and X Ads
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    X Ads
    -
    Ratings
    Ad campaign creation9.235 Ratings00 Ratings
    Ad deployment8.135 Ratings00 Ratings
    Display advertising7.234 Ratings00 Ratings
    Ad display and retargeting segmentation7.233 Ratings00 Ratings
    Sequence targeting5.025 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and X Ads
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    X Ads
    -
    Ratings
    Ad dashboards5.032 Ratings00 Ratings
    Ad performance reports7.034 Ratings00 Ratings
    Ad conversion tracking7.033 Ratings00 Ratings
    Ad attribution reporting7.030 Ratings00 Ratings
    Cross-channel ad management8.126 Ratings00 Ratings
    Ad forecasting and optimization7.030 Ratings00 Ratings
    User Ratings
    Google Ad ManagerX Ads
    Likelihood to Recommend
    8.0
    (35 ratings)
    7.3
    (36 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    6.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    6.0
    (1 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)