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Google Ads vs. Google Campaign Manager 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    Google AdsGoogle Campaign Manager 360
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsGoogle Campaign Manager 360
    Considered Both Products
    Google
    Chose Google Ads
    Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get …
    Incentivized
    Chose Google Ads
    Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, …
    Incentivized
    Chose Google Ads
    AdWords is obviously dominant in terms of lead generation compared to Bing due to the power and popularity of its search engine. Beyond this, it often leads the field in innovation and Bing is forced to follow to remain relevant. That said, Bing is much cheaper in terms of CPCs …
    Incentivized
    Google
    Chose Google Campaign Manager 360
    Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account …
    Incentivized
    Chose Google Campaign Manager 360
    DoubleClick is the best tool to use for data management since it is fast, easy to use and provides everything needed for optimizing towards better performance.
    Incentivized
    Chose Google Campaign Manager 360
    DoubleClick has been a great alternative to other DSPs because of the easy integration between the adserver and the DSP. It really cuts the work in half.
    Incentivized
    Chose Google Campaign Manager 360
    DoubleClick allows to compile Google AdWords data with Bing data and allows for more bulk changes that on AdWords would be only possible via AdWords editor
    Incentivized
    Chose Google Campaign Manager 360
    I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsGoogle Campaign Manager 360
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Google Campaign Manager 360
    Feature
    Google Ads
    3.7
    2 Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation2.22 Ratings8.033 Ratings
    Ad deployment2.22 Ratings10.033 Ratings
    Display advertising9.02 Ratings10.030 Ratings
    Ad display and retargeting segmentation8.92 Ratings9.031 Ratings
    Sequence targeting1.01 Ratings7.023 Ratings
    Contextual advertising2.02 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Google Campaign Manager 360
    Feature
    Google Ads
    6.3
    2 Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards2.22 Ratings10.031 Ratings
    Ad performance reports9.02 Ratings9.033 Ratings
    Ad conversion tracking9.02 Ratings9.032 Ratings
    Ad attribution reporting9.02 Ratings9.031 Ratings
    Ad forecasting and optimization2.22 Ratings9.025 Ratings
    Cross-channel ad management00 Ratings9.026 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Google Campaign Manager 360
    Feature
    Google Ads
    7.0
    1 Ratings
    Google Campaign Manager 360
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ads and Google Campaign Manager 360
    Feature
    Google Ads
    -
    Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer00 Ratings9.024 Ratings
    DSP integration00 Ratings9.026 Ratings
    User Ratings
    Google AdsGoogle Campaign Manager 360
    Likelihood to Recommend
    5.6
    (117 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    8.0
    (13 ratings)
    Usability
    1.0
    (8 ratings)
    8.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    9.0
    (4 ratings)
    Online Training
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (2 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)