Google Ads vs. Kwanzoo
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 Kwanzoo | Score7.1 out of 10 | N/A | Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to… | N/A |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Google Ads | Kwanzoo | |
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| Likelihood to Recommend | 5.6 | 7.0 |
| Likelihood to Renew | 9.6 | 9.1 |
| Usability | 1.0 | - |
| Performance | 9.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |