TrustRadius: an HG Insights company

Google Ads vs. Marin Software

Save this comparison

Save this comparison

Google Ads

1,329 Reviews and Ratings

Marin Software

64 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    		N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Marin Software

    Score9.1 out of 10
    		N/AMarin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…N/A
    Pricing
    Google AdsMarin Software
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsMarin Software
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsMarin Software
    Considered Both Products
    Google
    Verified User
    Chose Google Ads
    Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, …
    Incentivized
    Verified User
    Chose Google Ads
    AdWords is the dominant player. Being associated to Google they have a far larger share of search volume access, compared to Bing, Yahoo, and others. Furthermore, they've done everything right with their user interface, so other alternatives are just trying to catch up with the …
    Incentivized
    Verified User
    Chose Google Ads
    Much easier to use than Bing. Costs are dependent on vertical. Reporting is more sophisticated. More volume/opportunity than Bing
    Marin Software
    Verified User
    Chose Marin Software
    Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, …
    Incentivized
    Verified User
    Chose Marin Software
    Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue …
    Incentivized
    Vincent Misiewicz
    Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees)
    Chose Marin Software
    Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.
    In both AdWords and Bing, the bulk editing and automated bidding features …
    Incentivized
    Verified User
    Chose Marin Software
    I used Kenshoo about 3 years ago. I find Marin much simpler to use. The biggest plus for Marin is the bidding structure.
    Incentivized
    Verified User
    Chose Marin Software
    N/A - I was not personally included in the evaluation process.
    Incentivized
    Verified User
    Chose Marin Software
    Marin pulls reports on a much faster basis than the previous bid management program I used. It also allows me to work faster with its bulk-editing capabilities, where I can raise bids, pause/activate campaigns, change destination URLS, etc, all within the UI.
    Incentivized
    Aigerim Kikimova, MBA
    Digital Marketing Strategist in Marketing at TBC (E-Learning, 5001-10,000 employees)
    Chose Marin Software
    I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account …
    Verified User
    Chose Marin Software
    I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons.
    Verified User
    Chose Marin Software
    I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. …
    Verified User
    Chose Marin Software
    DoubleClick has gotten better, but Marin is easier to use and the service is better. This includes the help section and our Marin reps.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsMarin Software
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Marin Software
    Feature
    Google Ads
    3.8
    2 Ratings
    Marin Software
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.82 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.12 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Marin Software
    Feature
    Google Ads
    6.3
    2 Ratings
    Marin Software
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Marin Software
    Feature
    Google Ads
    7.0
    1 Ratings
    Marin Software
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    User Ratings
    Google AdsMarin Software
    Likelihood to Recommend
    5.6
    (117 ratings)
    10.0
    (32 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    7.6
    (23 ratings)
    Usability
    1.0
    (8 ratings)
    10.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    10.0
    (6 ratings)
    Online Training
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (5 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)