TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    Google AdsOutbrain
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsOutbrain
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsOutbrain
    Considered Both Products
    Google
    No answer on this topic
    Outbrain
    Chose Outbrain
    When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few …
    Incentivized
    Chose Outbrain
    outbrain and Taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.
    Incentivized
    Chose Outbrain
    Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsOutbrain
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Outbrain
    Feature
    Google Ads
    3.8
    2 Ratings
    Outbrain
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.82 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.12 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Outbrain
    Feature
    Google Ads
    6.3
    2 Ratings
    Outbrain
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Outbrain
    Feature
    Google Ads
    7.0
    1 Ratings
    Outbrain
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    User Ratings
    Google AdsOutbrain
    Likelihood to Recommend
    5.6
    (117 ratings)
    1.5
    (17 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    7.8
    (5 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    7.5
    (6 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)