Google Ads vs. PPC BidMax
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 PPC BidMax | Score2 out of 10 | N/A | PPC BidMax, from Australian SEO company Apex Pacific, is a lean bid management platform used for search engine marketing (SEM) campaigns dependent upon pay per click ad placement. Basically it is a keyword analysis and bidding system for use with Adwords, Bing Ads, or Yahoo! Search Marketing. A free version is available, while published pricing editions start at the $60 Standard for small businesses (500 keywords) and climb to the $999 Professional edition with more advanced tools and support… | N/A |
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Ad Auctions |
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| Google Ads | PPC BidMax | |
|---|---|---|
| Likelihood to Recommend | 5.7 | - |
| Likelihood to Renew | 9.6 | - |
| Usability | 1.0 | - |
| Performance | 9.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |