| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 RollWorks | Score8 out of 10 | N/A | RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that… | N/A |
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Google Ads | RollWorks | |
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| Considered Both Products | No answer on this topic | Chose RollWorks We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose RollWorks RollWorks is the only one to offer this level of specificity regarding B2B Audience targeting. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Google Ads | RollWorks | |
|---|---|---|
| Likelihood to Recommend | 5.6 | 7.4 |
| Likelihood to Renew | 9.6 | 10.0 |
| Usability | 1.0 | 10.0 |
| Availability | - | 10.0 |
| Performance | 9.0 | 10.0 |
| Support Rating | 9.0 | 8.4 |
| Online Training | 9.0 | 10.0 |
| Implementation Rating | - | 10.0 |
| Configurability | - | 10.0 |
| Contract Terms and Pricing Model | - | 10.0 |
| Ease of integration | - | 9.0 |
| Product Scalability | - | 10.0 |
| Vendor post-sale | 1.0 | 10.0 |
| Vendor pre-sale | 10.0 | 10.0 |
