Google Ads vs. Screaming Frog SEO Spider

Google Ads

1,329 Reviews and Ratings

Screaming Frog SEO Spider

194 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ads	Score8.3 out of 10	N/A	Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.	$500 in Ads credit in the first 60 days
Screaming Frog	Score9.9 out of 10	N/A	N/A	$149 per year

Pricing

Google Ads

Screaming Frog

Offer A: $500
in Ads credit in the first 60 days
Offer B: $1500
in Ads credit in the first 60 days
Offer C: $3000
in Ads credit in the first 60 days

Paid Version: $149.00
per year

Pricing Offerings
Google Ads	Screaming Frog
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Ads	Screaming Frog
Considered Both Products	Google Verified User Chose Google Ads We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the … Incentivized Helpful?	Screaming Frog Nirav Sampat SEO Manager in Marketing at CarWale (Automotive, 1001-5000 employees) Chose Screaming Frog When it comes to crawling a website nothing can beat Screaming Frog. Incentivized Helpful? Cole Watts Digital Marketing Manager in Marketing at GFL Environmental (Utilities, 1001-5000 employees) Chose Screaming Frog Please note that, while Screaming Frog is a great tool for scanning the website all it is, is a tool that scans the website. For deeper analysis or for keyword analysis, please take a look at tools like Semrush and Ahrefs for your medium size business, or Conductor for a … Incentivized Helpful? Roman Yarovyi Product Project Manager in Marketing at SpringStudio (Construction, 11-50 employees) Chose Screaming Frog We tried also Netpeak Spider. Good alternative to Screaming Frog. Right now we are comparing these two because Spider can do almost everything that Screaming Frog does. A huge plus for Screaming Spider is that it's very stable; we work with very big projects with it (10-20 … Incentivized Helpful? Verified User Chose Screaming Frog Screaming Frog SEO Spider can provide immediate site results on meta title length, meta description length, image size, missing pages, crawled pages, etc. For us, Screaming Frog SEO Spider does not help us compare data across competition, rank keywords, offer keyword analysis, … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Ads

Screaming Frog

Comparison of Ad Campaigns features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads 3.8 2 Ratings	Screaming Frog SEO Spider - Ratings
Ad campaign creation	2.32 Ratings	00 Ratings
Ad deployment	2.32 Ratings	00 Ratings
Display advertising	9.02 Ratings	00 Ratings
Ad display and retargeting segmentation	8.82 Ratings	00 Ratings
Sequence targeting	1.01 Ratings	00 Ratings
Contextual advertising	2.12 Ratings	00 Ratings
Social advertising	1.01 Ratings	00 Ratings

Comparison of Ad Reporting & Analytics features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads 6.3 2 Ratings	Screaming Frog SEO Spider - Ratings
Ad dashboards	2.32 Ratings	00 Ratings
Ad performance reports	9.02 Ratings	00 Ratings
Ad conversion tracking	9.02 Ratings	00 Ratings
Ad attribution reporting	9.02 Ratings	00 Ratings
Ad forecasting and optimization	2.32 Ratings	00 Ratings

Comparison of Ad Auctions features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads 7.0 1 Ratings	Screaming Frog SEO Spider - Ratings
Ad bidding	7.01 Ratings	00 Ratings

Comparison of SEO features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads - Ratings	Screaming Frog SEO Spider 8.7 52 Ratings
Keyword analysis	00 Ratings	7.419 Ratings
Backlink management	00 Ratings	6.022 Ratings
SERP ranking tracking	00 Ratings	8.08 Ratings
Page grader	00 Ratings	10.021 Ratings
Competitive analysis	00 Ratings	10.026 Ratings
Site audit / diagnostics	00 Ratings	10.052 Ratings
Site recommendations	00 Ratings	10.023 Ratings
Task management	00 Ratings	8.08 Ratings

Comparison of SEO Channels features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads - Ratings	Screaming Frog SEO Spider 9.5 36 Ratings
Local SEO	00 Ratings	8.116 Ratings
Social SEO	00 Ratings	10.011 Ratings
Mobile SEO	00 Ratings	10.022 Ratings
Global SEO	00 Ratings	10.028 Ratings

Comparison of SEO Platform & Account Management features of Google Ads and Screaming Frog SEO Spider
Feature	Google Ads - Ratings	Screaming Frog SEO Spider 8.8 41 Ratings
Multi-domain support	00 Ratings	10.030 Ratings
Integration with web analytics tools	00 Ratings	7.534 Ratings

User Ratings
	Google Ads	Screaming Frog
Likelihood to Recommend	5.6 (117 ratings)	10.0 (54 ratings)
Likelihood to Renew	9.6 (21 ratings)	10.0 (3 ratings)
Usability	1.0 (8 ratings)	8.5 (4 ratings)
Performance	9.0 (1 ratings)	- (0 ratings)
Support Rating	9.0 (8 ratings)	7.9 (18 ratings)
Online Training	9.0 (1 ratings)	- (0 ratings)
Implementation Rating	- (0 ratings)	7.0 (1 ratings)
Vendor post-sale	1.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (1 ratings)	- (0 ratings)