| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 Skai | Score8.8 out of 10 | N/A | Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising. | $10,000 Starting Price |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
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| Google Ads | Skai | |
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| Considered Both Products | No answer on this topic | Chose Skai Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Google Ads | Skai | |
|---|---|---|
| Likelihood to Recommend | 5.6 | 9.2 |
| Likelihood to Renew | 9.6 | 7.8 |
| Usability | 1.0 | 9.6 |
| Availability | - | 3.6 |
| Performance | 9.0 | - |
| Support Rating | 9.0 | 9.6 |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |
