Google Ads vs. X Ads

Google Ads

1,329 Reviews and Ratings

X Ads

161 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ads	Score8.3 out of 10	N/A	Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.	$500 in Ads credit in the first 60 days
X Ads	Score5.6 out of 10	N/A	Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.	N/A

Pricing

Google Ads

X Ads

Offer A: $500
in Ads credit in the first 60 days
Offer B: $1500
in Ads credit in the first 60 days
Offer C: $3000
in Ads credit in the first 60 days

No answers on this topic

Pricing Offerings
Google Ads	X Ads
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Ads	X Ads
Considered Both Products	Google Verified User Chose Google Ads Google Ads is one of the more advanced tools, all the above tools listed are great and provide very advanced features for advertising on those platforms. Usually a business would use multiple tools. Google Ads is great as it is very fined and established so you know what you … Incentivized Helpful? Verified User Chose Google Ads Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a … Incentivized Helpful? Josh VanMeter Digital Marketing in Marketing at Max Effect Marketing (Marketing and Advertising, 1-10 employees) Chose Google Ads Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected … Incentivized Helpful? Francisco Mosse Director in Professional Services at Efemosse Sistemas (Internet, 1-10 employees) Chose Google Ads Bing has little clicks and Twitter is too expense per click Incentivized Helpful? Derek Allard President in Information Technology at Tunnel 7 (Internet, 1-10 employees) Chose Google Ads Compared to these other three I generally find Adwords to be more effective than Facebook and Twitter Ads but generally less effective than good old email marketing. Granted I tend to work with clients to build high quality email lists before they are sending out email, which … Helpful?	X Corp (formerly Twitter) Verified User Chose X Ads More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no … Incentivized Helpful? Verified User Chose X Ads Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two. Incentivized Helpful? Verified User Chose X Ads This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics. Incentivized Helpful? Ben Rubenstein Marketing Manager, HMX in Marketing at Harvard Medical School (Higher Education, 501-1000 employees) Chose X Ads Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough … Incentivized Helpful? Verified User Chose X Ads Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on … Incentivized Helpful? Kinya Harte Senior Manager of Communications in Marketing at Lymphoma Research Foundation (Non-Profit Organization Management, 11-50 employees) Chose X Ads I would say I have the same experience with Facebook Ads as I do with Twitter Ads. The ability to target by interest and demographic really helps the Foundation to reach the users we want and know would benefit from connecting with the Foundation. Google search ads also allows … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Ads

X Ads

Comparison of Ad Campaigns features of Google Ads and X Ads
Feature	Google Ads 3.8 2 Ratings	X Ads - Ratings
Ad campaign creation	2.32 Ratings	00 Ratings
Ad deployment	2.32 Ratings	00 Ratings
Display advertising	9.02 Ratings	00 Ratings
Ad display and retargeting segmentation	8.82 Ratings	00 Ratings
Sequence targeting	1.01 Ratings	00 Ratings
Contextual advertising	2.12 Ratings	00 Ratings
Social advertising	1.01 Ratings	00 Ratings

Comparison of Ad Reporting & Analytics features of Google Ads and X Ads
Feature	Google Ads 6.3 2 Ratings	X Ads - Ratings
Ad dashboards	2.32 Ratings	00 Ratings
Ad performance reports	9.02 Ratings	00 Ratings
Ad conversion tracking	9.02 Ratings	00 Ratings
Ad attribution reporting	9.02 Ratings	00 Ratings
Ad forecasting and optimization	2.32 Ratings	00 Ratings

Comparison of Ad Auctions features of Google Ads and X Ads
Feature	Google Ads 7.0 1 Ratings	X Ads - Ratings
Ad bidding	7.01 Ratings	00 Ratings

User Ratings
	Google Ads	X Ads
Likelihood to Recommend	5.6 (117 ratings)	7.3 (36 ratings)
Likelihood to Renew	9.6 (21 ratings)	6.0 (1 ratings)
Usability	1.0 (8 ratings)	6.0 (1 ratings)
Performance	9.0 (1 ratings)	- (0 ratings)
Support Rating	9.0 (8 ratings)	- (0 ratings)
Online Training	9.0 (1 ratings)	- (0 ratings)
Vendor post-sale	1.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (1 ratings)	- (0 ratings)