TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Yahoo Native

    Score6.6 out of 10
    N/AYahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

    $25

    per month

    Pricing
    Google AdsYahoo Native
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    Google AdsYahoo Native
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsYahoo Native
    Considered Both Products
    Google
    Chose Google Ads
    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to …
    Incentivized
    Chose Google Ads
    Google Ads [(formerly AdWords)] is the king of search engine marketing. Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads. Because of the …
    Incentivized
    Chose Google Ads
    You should never just one channel of marketing as each channel has its own advantages and disadvantages. However, AdWords does capture 80% of search volume.
    Incentivized
    Chose Google Ads
    AdWords is by far the most simple method of executing PPC in search. It is the undisputed king of the marketplace and while Bing and Yahoo do fill their individual niches, they don't compare.
    Incentivized
    Chose Google Ads
    The Google AdWords market share dwarfs all competitors, and delivers high quality leads/efficient sales. If you are going to advertise with one paid search platform, choose Google AdWords.
    Incentivized
    Yahoo!
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsYahoo Native
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Yahoo Native
    Feature
    Google Ads
    3.8
    2 Ratings
    Yahoo Native
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.92 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.02 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Yahoo Native
    Feature
    Google Ads
    6.3
    2 Ratings
    Yahoo Native
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Yahoo Native
    Feature
    Google Ads
    7.0
    1 Ratings
    Yahoo Native
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    User Ratings
    Google AdsYahoo Native
    Likelihood to Recommend
    5.6
    (117 ratings)
    5.0
    (16 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    5.4
    (3 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    6.5
    (6 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)