Google Analytics vs. Google Campaign Manager 360

Google Analytics

3,824 Reviews and Ratings

Google Campaign Manager 360

175 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Google Campaign Manager 360	Score9 out of 10	N/A	Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.	N/A

Pricing

Google Analytics

Google Campaign Manager 360

Google Analytics 360: 150,000
per year
Google Analytics: Free

No answers on this topic

Pricing Offerings
Google Analytics	Google Campaign Manager 360
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Analytics	Google Campaign Manager 360
Considered Both Products	Google Verified User Chose Google Analytics Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not. Incentivized Helpful? Melanie Singer Ad Operations Coordinator in Product Management at Axios (Media Production, 51-200 employees) Chose Google Analytics Moat is great when tracking how well an ad did in our server -- but Google Analytics approaches total web traffic as opposed to a specific ad. Incentivized Helpful?	Google Kevin Babcock Senior Digital Marketing Consultant in Marketing at Travelers (Insurance, 10,001+ employees) Chose Google Campaign Manager 360 Those platforms are actually all in the Google Marketing Suite and work together excellently with the Google Marketing Platform Incentivized Helpful? Verified User Chose Google Campaign Manager 360 I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Google Campaign Manager 360

Comparison of Web Analytics features of Google Analytics and Google Campaign Manager 360
Feature	Google Analytics 8.2 2 Ratings	Google Campaign Manager 360 - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

Comparison of Ad Network Integration features of Google Analytics and Google Campaign Manager 360
Feature	Google Analytics - Ratings	Google Campaign Manager 360 9.0 29 Ratings
Data Transfer	00 Ratings	9.024 Ratings
DSP integration	00 Ratings	9.026 Ratings

Comparison of Ad Campaigns features of Google Analytics and Google Campaign Manager 360
Feature	Google Analytics - Ratings	Google Campaign Manager 360 8.8 33 Ratings
Ad campaign creation	00 Ratings	8.033 Ratings
Ad deployment	00 Ratings	10.033 Ratings
Display advertising	00 Ratings	10.030 Ratings
Ad display and retargeting segmentation	00 Ratings	9.031 Ratings
Sequence targeting	00 Ratings	7.023 Ratings

Comparison of Ad Reporting & Analytics features of Google Analytics and Google Campaign Manager 360
Feature	Google Analytics - Ratings	Google Campaign Manager 360 9.2 33 Ratings
Ad dashboards	00 Ratings	10.031 Ratings
Ad performance reports	00 Ratings	9.033 Ratings
Ad conversion tracking	00 Ratings	9.032 Ratings
Ad attribution reporting	00 Ratings	9.031 Ratings
Cross-channel ad management	00 Ratings	9.026 Ratings
Ad forecasting and optimization	00 Ratings	9.025 Ratings

User Ratings
	Google Analytics	Google Campaign Manager 360
Likelihood to Recommend	8.3 (185 ratings)	9.0 (45 ratings)
Likelihood to Renew	9.0 (51 ratings)	8.0 (13 ratings)
Usability	7.5 (10 ratings)	8.0 (2 ratings)
Availability	10.0 (4 ratings)	- (0 ratings)
Performance	10.0 (2 ratings)	- (0 ratings)
Support Rating	7.0 (42 ratings)	9.0 (4 ratings)
Online Training	10.0 (2 ratings)	8.0 (1 ratings)
Implementation Rating	9.0 (7 ratings)	6.0 (2 ratings)
Configurability	6.0 (2 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)