Google Analytics vs. Heap

Google Analytics

3,824 Reviews and Ratings

Heap

381 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Heap	Score7.9 out of 10	Small Businesses (1-50 employees)	Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.	$0 per month

Pricing

Google Analytics

Heap

Google Analytics 360: 150,000
per year
Google Analytics: Free

Free: $0
Up to 10k sessions/month
Growth: Starting at $3,600 annually
Up to 300k sessions/year
Pro: Contact Heap Sales
Custom sessions per month and unlimited projects
Premier: Contact Heap Sales
Custom sessions per month

Pricing Offerings
Google Analytics	Heap
Free Trial
No	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

—

Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.

Community Pulse
Key User Insights
	Google Analytics	Heap
Considered Both Products	Google No answer on this topic	Heap rishabh mishra Senior Project Manager in Engineering at E2E Telelink India Pvt Ltd (Telecommunications, 201-500 employees) Chose Heap Google Analytics stacks up for high level traffic and marketing data but not ideal for enterprises looking user level product interactions in detail. On the other hand Heap stood out for its automatic data capturing, faster onboarding, easy to use dashboards, Highly integrable … Incentivized Helpful? Sandeep Virmani Solution Architect in Marketing at HCL America Inc (Computer Software, 10,001+ employees) Chose Heap Heap had an edge over Google Analytics in many ways. Few points to consider Heap over GA. 1. Low code implementation and less involvement of engineering team. 2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour Incentivized Helpful? Verified User Chose Heap I have heard about Google Analytics but I have not used it. Incentivized Helpful? Verified User Chose Heap Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as … Incentivized Helpful? Verified User Chose Heap Heap is a little more user-friendly and much more robust than Google Analytics, but it is less user-friendly than Amplitude. Incentivized Helpful? Verified User Chose Heap Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating … Incentivized Helpful? Matthew Carter UX research in Product Management at Laka (Insurance, 11-50 employees) Chose Heap I didn't select heap. Someone else did. I wasn't consulted during the process either, it was there before I arrived and we recently renewed, but I wasn't part of that process. Hotjar was alright, the heapmap is a neat way to quickly show non-experts where we might have an … Incentivized Helpful? Leo Luo Product Manager in Product Management at STADIUM (Computer Software, 51-200 employees) Chose Heap During the procurement process, we looked at Google Analytics and Amplitude. Google Analytics is free, and it is a platform we are already using frequently at my company; however, it does not have the dynamic product analytics capabilities that we need. Amplitude is more … Incentivized Helpful? Verified User Chose Heap I prefer Google Analytics to Heap, but that's probably because I used it first and for longer, so I've gotten very used to it. Heap is about as similar to Google Analytics as cheese is to filing your tax return, so switching from one to the other was difficult, and, as I said … Incentivized Helpful? Verified User Chose Heap We evaluated Heap against Mixpanel but realized that Mixpanel was a non-starter for us. (Kudos to their sales rep, who quickly identified this and told us.) We inherited a Google Analytics implementation but have since had to stop using it due to GDPR restrictions. Incentivized Helpful? Verified User Chose Heap Heap is way, way more intuitive, and easy to use than Google Analytics 4. It took so much effort to set up the simplest reports in the GA4 interface, which is also a huge mess at the moment. Heap obviously lacks the tighter integration with Google products, meaning you have to … Incentivized Helpful? Verified User Chose Heap From a startup perspective, Heap is one of the best and fastest ways to go from 0 analytics to nearly all of what one would need with the least amount of effort. It's faster and easier to implement than many above and it's better suited for quick quantifiable analytics that … Incentivized Helpful? Raúl M. Vicente Lead Product Designer at SoftwareONE (Computer Software, 5001-10,000 employees) Chose Heap Heap is much easier to use than Google Analytics. Also, it is much more powerful. We can measure any single interaction in a simpler manner. Incentivized Helpful? Anmol Dubey Full-stack Developer in Information Technology at Azoora, Inc. (Information Technology & Services, 51-200 employees) Chose Heap For me, Heap is much simpler to utilize. I've previously used Google and Adobe Analytics but switched to Heap because it provide better features and is easy to integrate. Without a specialist's assistance, I am able to construct dashboards and am convinced that they are useable … Incentivized Helpful? Verified User Chose Heap The ability to view events in real time as they occur, restrict them to just show mine, and then create dashboards using those events is the finest feature for me. It eliminates the requirement for constant 100% accuracy in documentation maintenance and guessing. I can monitor … Incentivized Helpful? Verified User Chose Heap Heap is far easier to use compared to these. Incentivized Helpful? Verified User Chose Heap Compared to GA, Heap provides a much better UI, and its a much better product analytics tool (considering GA's main functionality is not for Product analytics) Overall, of you, are searching for Product analytics I would choose Heap instead of GA. Incentivized Helpful? Verified User Chose Heap Heap is much easier for me to use. With Adobe Analytics, I needed to work exclusively with a product analyst whose whole job is working in Adobe Analytics. I can create dashboards without help from a specialist and feel confident that they are functional, actionable, and usable … Incentivized Helpful? Verified User Chose Heap Mix panel did not have automated event tracking so a developer would need to manually add every single event which was not functional. Outside of that, many core features were the same although mix panel did allow for custom reporting and querying. Mix panel felt much more … Incentivized Helpful? Verified User Chose Heap One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well. Incentivized Helpful? Verified User Chose Heap Simpler, once you understand it it's easier to use overtime and can give you much more insights. Very versatile. Incentivized Helpful? Verified User Chose Heap Heap was the clear winner in our comparison as it had a clear interface which allows for easy graph and table making. The best part of Heap is that it saves each and every action performed on all of our webpages. Even if a certain event is not defined, it can still be created … Incentivized Helpful? Verified User Chose Heap User tagging and Live tracking is one of the best implementation I've seen with Heap compare to GA & HJ Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Heap

Comparison of Web Analytics features of Google Analytics and Heap
Feature	Google Analytics 8.2 2 Ratings	Heap - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

User Ratings
	Google Analytics	Heap
Likelihood to Recommend	8.3 (185 ratings)	8.1 (232 ratings)
Likelihood to Renew	9.0 (51 ratings)	9.3 (9 ratings)
Usability	7.5 (10 ratings)	8.9 (64 ratings)
Availability	10.0 (4 ratings)	9.1 (2 ratings)
Performance	10.0 (2 ratings)	8.4 (61 ratings)
Support Rating	7.0 (42 ratings)	9.0 (8 ratings)
Online Training	10.0 (2 ratings)	- (0 ratings)
Implementation Rating	9.0 (7 ratings)	9.0 (3 ratings)
Configurability	6.0 (2 ratings)	9.1 (1 ratings)
Ease of integration	10.0 (1 ratings)	9.1 (1 ratings)
Product Scalability	10.0 (2 ratings)	7.3 (2 ratings)
Vendor post-sale	10.0 (1 ratings)	8.2 (1 ratings)
Vendor pre-sale	9.0 (1 ratings)	8.2 (1 ratings)