Google Analytics vs. Hotjar

Google Analytics

3,824 Reviews and Ratings

Hotjar

347 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions

Pricing

Google Analytics

Hotjar

Google Analytics 360: 150,000
per year
Google Analytics: Free

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Pricing Offerings
Google Analytics	Hotjar
Free Trial
No	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

—

Discount available for annual pricing.

Community Pulse
Key User Insights
	Google Analytics	Hotjar
Considered Both Products	Google Hash Moody CEO (Chief Executive Officer) in Professional Services at Azoora, Inc. (Computer Software, 51-200 employees) Chose Google Analytics Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as … Incentivized Helpful? Verified User Chose Google Analytics Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we … Incentivized Helpful? Ryan Sparks Software Engineer in Information Technology at Home Depot (Computer Software, 10,001+ employees) Chose Google Analytics Google Analytics stacks up as some of the best among the competition, assuming you're using it for its intended purpose. It's been the easiest to integrate into our applications, as well as the easiest UI to use. We selected Google Analytics for security and budget reasons, but … Incentivized Helpful? Adam Hatfield Head of Digital in Marketing at nib Healthfunds (Insurance, 1001-5000 employees) Chose Google Analytics We have been using Google Analytics for over 10 years. Over that time we have periodically reviewed our analytics platforms a number of times. For us, it made more sense to stay with google analytics primarily because if we migrated to another platform we would lose the … Incentivized Helpful?	Contentsquare Verified User Chose Hotjar Google Analytics is a much more robust platform than Hotjar, but works great as a complement to Google Analytics - in other words, it was a matter of choosing both, not either/or. While there are workarounds for them on Google Analytics, heatmaps and screen recordings are much … Incentivized Helpful? Ramón Carmona Medina Co-Founder and CMO in Marketing at Bussi (Transportation/Trucking/Railroad, 11-50 employees) Chose Hotjar Ok Hotjar is more comparable with CrazyEgg, we haven't really [used] CrazyEgg since we get everything we need with Hotjar and the tools work just perfect, let's say HotJar is a very polished product and that's why we haven't changed it.Normal analytics like Google Analytics … Incentivized Helpful? Susan Hammiche Operations Manager in Corporate at SYSUSA, Inc (Information Technology and Services, 11-50 employees) Chose Hotjar Hotjar has the ability to give you a heatmap that shows you what section of our page has been clicked on the most by visitors. It also records what a user is doing on your website, which gives you great insight. Google Analytics doesn't have that feature but combined they help … Incentivized Helpful? Jim MacLeod Sr. Director, Marketing Digital Experience & Design in Marketing at EBSCO (Information Technology and Services, 1001-5000 employees) Chose Hotjar HotJar works better than Google Analytics when it comes to heatmap tracking. HotJar records all clicks, not just the clicks to other pages on the website. Incentivized Helpful? Verified User Chose Hotjar Google Analytics is for big numbers and traffic analyzation and not about more personalized approach. Mouseflow is good but has serious gaps if compared with Hotjar: Incentivized Helpful? Gideon Taub Founder in Corporate at Pinkaloo Technologies (Computer Software, 1-10 employees) Chose Hotjar I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be … Incentivized Helpful? Verified User Chose Hotjar The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test. Incentivized Helpful? Verified User Chose Hotjar There was not something specific negative that we noticed in the other products, hotjar came in the discussion through a referral from one of our colleagues, was covering all the tickboxes that we had set and decided to move forwards with it Incentivized Helpful? Leandro Chaves Desenvolvedor de software in Information Technology at Magicka Performance Digital (Computer Networking, 201-500 employees) Chose Hotjar Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow. Incentivized Helpful? Verified User Chose Hotjar Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The … Incentivized Helpful? Akhil Gupta Senior Software Engineer in Engineering at Visa (Information Technology & Services, 10,001+ employees) Chose Hotjar Cmparing with other products in the same vertical, we found the UX UI for Hotjar the best. It is easier to integrate with and has lot many more features as compared to its nearest competitors. We fount the product to be robust and accurate with lot of customizable options to … Incentivized Helpful? Verified User Chose Hotjar I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free … Incentivized Helpful? Verified User Chose Hotjar Hotjar was relatively more known to the team and they had past experience as well with the tool which made the adoption relatively easier. As such we didn’t find a lot of difference between the two tools when it comes fulfilling our use cases so for us specifically both were … Incentivized Helpful? Aline Gonçalves Rodrigues CRO Specialist in Marketing at Raccoon Marketing Digital (Marketing & Advertising, 501-1000 employees) Chose Hotjar Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently. The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In … Incentivized Helpful? Verified User Chose Hotjar Hotjar gives a more controlled and easy to manage view on user tracking. Incentivized Helpful? Lee Preston Conversion Rate Optimisation Consultant in Marketing at Worship CRO (Marketing & Advertising, 11-50 employees) Chose Hotjar I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use Incentivized Helpful? Scot Chandler Senior Consultant in Marketing at CRO Solutions (Marketing and Advertising, 1-10 employees) Chose Hotjar Hotjar had a better interface and a more intuitive setup. Lucky Orange wasn't bad, it just came in second. Hotjar also delivered more results for the price. Incentivized Helpful? Verified User Chose Hotjar Hotjar has much better heatmaps than offered via VWO. Its polls functionality is also better than VWO. VWO offers heatmaps linked to AB test variations, but these are not very in-depth, and you cannot get scroll maps like you can with Hotjar. Incentivized Helpful? Rachel Harrison UX & CRO Analyst at Epiphany Search (Marketing and Advertising, 51-200 employees) Chose Hotjar I have moved jobs, so that is why I am now using Hotjar. I think that Decibel Insight has more functionality than what Hotjar does, as it allows you to be able to automatically view pages and heatmaps, rather than needing to wait for the data to gather. Incentivized Helpful? Andrew Richardson UX Designer in Marketing at Bluebeam, Inc. (Computer Software, 201-500 employees) Chose Hotjar Hotjar is robust and incredibly affordable. It's insane how cheap it is for what it provides. Recordings and heatmaps alone are worth the price tag. Add on the other feedback gathering functionality and it's a really good bargain. It comes at a slight cost at the manual … Incentivized Helpful? Verified User Chose Hotjar HotJar was selected for a few reasons: Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get … Incentivized Helpful? Verified User Chose Hotjar In the past, we had to choose different software but now with HotJar, you can get the data of all three for the price of one (great ROI). Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder in Marketing at Marketer as a Service (Marketing and Advertising, 1-10 employees) Chose Hotjar I didn't evaluate anyone else. I found Hotjar and it was exactly what I needed, and I've never looked back. From what I've heard from peers, Hotjar is one of the best. Incentivized Helpful? Chris Lenhart UX Designer in Information Technology at Global Experience Specialists (GES) (Events Services, 1001-5000 employees) Chose Hotjar The free version of hotjar is still incredibly useful, not severely limited as some other products are. They are also willing to work with you if it is necessary to bill annually, and the full version opens up a lot more specific kinds of targeting for more in depth research … Incentivized Helpful? Verified User Chose Hotjar Hotjar is more visual and provides insights on real visitors using our website. It's more than just numbers or general stats. That's why Hotjar is very helpful. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Hotjar

Comparison of Web Analytics features of Google Analytics and Hotjar
Feature	Google Analytics 8.2 2 Ratings	Hotjar - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

User Ratings
	Google Analytics	Hotjar
Likelihood to Recommend	8.3 (185 ratings)	10.0 (104 ratings)
Likelihood to Renew	9.0 (51 ratings)	5.1 (2 ratings)
Usability	7.5 (10 ratings)	9.7 (6 ratings)
Availability	10.0 (4 ratings)	- (0 ratings)
Performance	10.0 (2 ratings)	- (0 ratings)
Support Rating	7.0 (42 ratings)	9.6 (4 ratings)
Online Training	10.0 (2 ratings)	- (0 ratings)
Implementation Rating	9.0 (7 ratings)	- (0 ratings)
Configurability	6.0 (2 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	9.0 (1 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)