Google Analytics vs. Optimizely Web Experimentation

Google Analytics

3,824 Reviews and Ratings

Optimizely Web Experimentation

580 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Optimizely Web Experimentation	Score8.7 out of 10	N/A	Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.	N/A

Pricing

Google Analytics

Optimizely Web Experimentation

Google Analytics 360: 150,000
per year
Google Analytics: Free

No answers on this topic

Pricing Offerings
Google Analytics	Optimizely Web Experimentation
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

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Community Pulse
Key User Insights
	Google Analytics	Optimizely Web Experimentation
Considered Both Products	Google Verified User Chose Google Analytics I've spoken pretty extensively already about how Adobe Analytics and Google Analytics compare, but again it's not really close between the two tools. Again, there may be some use cases where GA makes more sense (primarily if you are trying to cut down on the expenses of the … Incentivized Helpful? Matthew Harris Chief Technology Officer, Co-Founder in Information Technology at Patheer (Computer Software, 11-50 employees) Chose Google Analytics Google Analytics provided all the tools that we needed. We found that the other tools were a little more difficult to use and create reports. Additionally, the integrations that Google Analytics provided was a lot more efficient in terms of what we were looking for. Very … Incentivized Helpful?	Optimizely Verified User Chose Optimizely Web Experimentation The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you … Incentivized Helpful? Olivia Hollerbach Senior Analsyt in Information Technology at PetSmart (Consumer Goods, 10,001+ employees) Chose Optimizely Web Experimentation It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they … Incentivized Helpful? Jason Tabert Manager, Experience Optimization in Marketing at Zillow (Real Estate, 5001-10,000 employees) Chose Optimizely Web Experimentation Google Optimize was much less flexible for our program needs and requires Google Analytics for analysis and metrics tracking. Optimizely Web Experimentation lets you build any number of metrics which can be much more complex than standard GA goals. Optimizely Web … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation This is a platform that was already implemented when I started with my current company. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises. Incentivized Helpful? Walter Alejos Tech Lead Engineer in Information Technology at 23andMe (Biotechnology, 501-1000 employees) Chose Optimizely Web Experimentation We haven't used other Optimizely products apart from Web Experimentation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation has more robust product for experimentation specialists than VWO Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Better tools but more expensive Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Marketing mostly focuses on small changes to static sites, which is well suited to Optimizely. Incentivized Helpful? Dhruvin Vora Product Manager in Product Management at Estee Lauder (Consumer Goods, 10,001+ employees) Chose Optimizely Web Experimentation The choice was made by the organisation prior to my joining. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation It's slightly more complicated to use, but in my experience, it has more capabilities. Also, Google Optimize was depreciated, so this is definitely the next best platform. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation More complex Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Less development required once the tool is fully implemented and easier to scale Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely has better customer service if you need to talk to a person and a great library of documentation if you run into issues and want to troubleshoot yourself. Web Experimentation has allowed for our testing capabilities to grow as our research program develops. … Incentivized Helpful? Randall Benson Digital Marketing Manager in Marketing at Cox Automotive (Automotive, 10,001+ employees) Chose Optimizely Web Experimentation Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is an integrated solution that supports all the performance areas and does the analytics while working on all other areas. The products I use were a lot more simple, they helped me but in a limited way so I came to search for software and tool which fitted really well. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation We have evaluated Optimize every year against Optimizely. I am a google fan, but their product is not up to the level of Optimizely. They do not offer multi-page tests, and a lot of our changes sometimes span the whole funnel. For that reason alone, it's currently unusable. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation None Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is the leader but Google Optimize and Adobe Target are up and coming given their ability to integrate with those marketing stacks. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation We chose Optimizely specifically for its split testing and advanced audience segmentation capabilities. It makes it way easier to see which option objectively performs better. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is a far more comprehensive solution. While it's true there are competitors to X Web, there's nothing to touch Optimizely's Full Stack product. Their customer support is based out of the USA, which cuts down wait times if we have questions/issues. This wasn't the … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Optimizely Web Experimentation

Comparison of Web Analytics features of Google Analytics and Optimizely Web Experimentation
Feature	Google Analytics 8.2 2 Ratings	Optimizely Web Experimentation - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

Comparison of Testing and Experimentation features of Google Analytics and Optimizely Web Experimentation
Feature	Google Analytics - Ratings	Optimizely Web Experimentation 8.0 150 Ratings
a/b experiment testing	00 Ratings	9.0150 Ratings
Split URL testing	00 Ratings	8.5122 Ratings
Multivariate testing	00 Ratings	8.4127 Ratings
Multi-page/funnel testing	00 Ratings	7.9116 Ratings
Cross-browser testing	00 Ratings	8.186 Ratings
Mobile app testing	00 Ratings	8.066 Ratings
Test significance	00 Ratings	8.4136 Ratings
Visual / WYSIWYG editor	00 Ratings	8.2121 Ratings
Advanced code editor	00 Ratings	8.0114 Ratings
Page surveys	00 Ratings	6.217 Ratings
Visitor recordings	00 Ratings	8.418 Ratings
Preview mode	00 Ratings	7.6133 Ratings
Test duration calculator	00 Ratings	7.9101 Ratings
Experiment scheduler	00 Ratings	8.2101 Ratings
Experiment workflow and approval	00 Ratings	7.881 Ratings
Dynamic experiment activation	00 Ratings	7.565 Ratings
Client-side tests	00 Ratings	7.888 Ratings
Server-side tests	00 Ratings	7.244 Ratings
Mutually exclusive tests	00 Ratings	8.274 Ratings

Comparison of Audience Segmentation & Targeting features of Google Analytics and Optimizely Web Experimentation
Feature	Google Analytics - Ratings	Optimizely Web Experimentation 8.2 142 Ratings
Standard visitor segmentation	00 Ratings	8.4137 Ratings
Behavioral visitor segmentation	00 Ratings	7.6113 Ratings
Traffic allocation control	00 Ratings	9.1135 Ratings
Website personalization	00 Ratings	7.8103 Ratings

Comparison of Results and Analysis features of Google Analytics and Optimizely Web Experimentation
Feature	Google Analytics - Ratings	Optimizely Web Experimentation 8.3 138 Ratings
Heatmap tool	00 Ratings	9.313 Ratings
Click analytics	00 Ratings	8.833 Ratings
Scroll maps	00 Ratings	8.517 Ratings
Form fill analysis	00 Ratings	8.065 Ratings
Conversion tracking	00 Ratings	8.744 Ratings
Goal tracking	00 Ratings	8.2117 Ratings
Test reporting	00 Ratings	7.9126 Ratings
Results segmentation	00 Ratings	7.793 Ratings
CSV export	00 Ratings	7.992 Ratings
Experiments results dashboard	00 Ratings	8.049 Ratings

User Ratings
	Google Analytics	Optimizely Web Experimentation
Likelihood to Recommend	8.3 (185 ratings)	8.7 (238 ratings)
Likelihood to Renew	9.0 (51 ratings)	9.5 (51 ratings)
Usability	7.5 (10 ratings)	10.0 (58 ratings)
Availability	10.0 (4 ratings)	10.0 (7 ratings)
Performance	10.0 (2 ratings)	7.3 (6 ratings)
Support Rating	7.0 (42 ratings)	10.0 (16 ratings)
Online Training	10.0 (2 ratings)	3.0 (1 ratings)
Implementation Rating	9.0 (7 ratings)	8.0 (11 ratings)
Configurability	6.0 (2 ratings)	6.0 (1 ratings)
Ease of integration	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	8.0 (148 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)