Google Analytics vs. Semrush

Google Analytics

3,824 Reviews and Ratings

Semrush

748 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Semrush	Score8.8 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month

Pricing

Google Analytics

Semrush

Google Analytics 360: 150,000
per year
Google Analytics: Free

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Pricing Offerings
Google Analytics	Semrush
Free Trial
No	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

No setup fee

Optional

—

17% discount for annual pricing.

Community Pulse
Key User Insights
	Google Analytics	Semrush
Considered Both Products	Google Verified User Chose Google Analytics I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a … Incentivized Helpful? Daniel Berry Digital Marketing Manager in Marketing at MARION Integrated Marketing (Marketing & Advertising, 1-10 employees) Chose Google Analytics GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are … Incentivized Helpful? Verified User Chose Google Analytics Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the … Incentivized Helpful? Kenny Madison SEO Analyst in Marketing at Geek Powered Studios (Entertainment, 11-50 employees) Chose Google Analytics SEMRush blew Analytics out of the water when it came to Keyword Research. I had to use Analytics to provide numbers on traffic and successes on conversions. The strategy was made through SEMRush. Analytics keywords would consistently return with (not set) or something of that … Incentivized Helpful? sandro merkvilishvili Head of e-commerce deparment in Product Management at 2 ნაბიჯი - 2 Nabiji (Retail, 1001-5000 employees) Chose Google Analytics Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise. Features: Adobe Analytics offers a more comprehensive … Incentivized Helpful? Martha McNeil Data Management Analyst in Information Technology at Workstate (Information Technology & Services, 51-200 employees) Chose Google Analytics Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on … Incentivized Helpful? Chris Williams Marketing Director in Marketing at All Copy Products (Business Supplies and Equipment, 201-500 employees) Chose Google Analytics All of these products are geared at tracking your website performance among many other things that Google Analytics does not do. But all of these products need to connect to Google Analytics to track the actual traffic and analytics to make their platforms work. When it comes … Incentivized Helpful? James Arnold Chief Digital Officer (CDO) in Marketing at Rooster Strategic Solutions (Marketing and Advertising, 1-10 employees) Chose Google Analytics GA is a free tool and is quite robust. Adobe was amazing but probably not worth the spend unless you are running an e-commerce site or need a deeper level of control. Incentivized Helpful?	Semrush Kyle Moloo Account Executive in Marketing at Big Presence (Marketing and Advertising, 11-50 employees) Chose Semrush - SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data. - HubSpot has great analytics tools, but … Incentivized Helpful? Pemba Tshiring Sherpa Search Engine Optimization Specialist in Information Technology at WEBO Digital (Information Technology & Services, 11-50 employees) Chose Semrush Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion. Incentivized Helpful? Josh Tata Student in Marketing at Dean College (Marketing & Advertising, 1-10 employees) Chose Semrush I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush. Incentivized Helpful? Pete Kontakos Owner at First Stage Scuba (Sports, 1-10 employees) Chose Semrush Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore. Incentivized Helpful? Verified User Chose Semrush Semrush has integrated all in one and easy to navegate around its dashboard Incentivized Helpful? Jake Harding SEO Manager in Marketing at Utility Warehouse (Utilities, 1001-5000 employees) Chose Semrush Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with … Incentivized Helpful? Freddy Hunt Director of SEO & Content Marketing in Marketing at Oneupweb (Marketing & Advertising, 11-50 employees) Chose Semrush Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could … Incentivized Helpful? Verified User Chose Semrush Semrush is more comprehensive than Ahrefs. It has more features. Incentivized Helpful? Phil Reichner Marketing and Communications Manager in Marketing at CMS Imaging, Inc (Health, Wellness and Fitness, 51-200 employees) Chose Semrush Very similar, but liked Semrush a little better than [Ahrefs]. Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager in Marketing at Sodexo Benefits and Rewards Services (Consumer Services, 51-200 employees) Chose Semrush Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast. Incentivized Helpful? Dave Davies CEO (Chief Executive Officer) in Corporate at Beanstalk Internet Marketing (Marketing & Advertising, 1-10 employees) Chose Semrush I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall. Some other tools I've looked at are: Authoritas Incentivized Helpful? Christina Giakoumaki Graduate Program Coordinator - MA in Digital Communication and Social Media in Marketing at The American College of Greece (Education Management, 501-1000 employees) Chose Semrush I went through a number of platforms and think that Semrush offers the best combination of capabilities and tools with usability and insight. Incentivized Helpful? Mark Tietbohl Strategic Project Mgr / Mentor & Consultant / Change Catalyst / Founder in Marketing at Growth Strategy Advisors (Management Consulting, 1-10 employees) Chose Semrush I have used ahrefs and MOZ in the past, but it was handled by other people and I was one of the business leads. ahrefs is very solid in certain areas of links, but SEMrush has a very deep database and that is part of the appeal. They also have a solid connection to Google. … Incentivized Helpful? Mike Query Digital Marketing Manager in Marketing at Bay Area Christian Church (Non-profit Organization Management, 51-200 employees) Chose Semrush I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources. Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. … Incentivized Helpful? Brandi Harvey SEO/Content/SMM Specialist in Marketing at Up Market Media (Marketing & Advertising, 1-10 employees) Chose Semrush Point by point and task for task, Semrush is the better value. Incentivized Helpful? Verified User Chose Semrush Semrush is full of detailed information that I haven't found on Ubersuggest, Keysearch, Google Ads or others. When looking for keywords that are higher volume and low competition, I just haven't found anything else that does the job like Semrush. Plus, I can save my lists of … Incentivized Helpful? Annie Hathaway Sr. Manager, Digital Marketing in Marketing at Kyriba (Computer Software, 501-1000 employees) Chose Semrush Compared to Moz: SEMRush is more down to the nitty-gritty. Less fluff. Compared to SpyFu: SEMRush has more functionality and is easier to use. Compared to BrightEdge: in an ideal world I'd want both SEMRush and BrightEdge in my MarTech stack, but SEMRush is inexpensive, and Brig… Incentivized Helpful? Joseph Lesho Team Lead, Digital Marketing Services in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees) Chose Semrush SEMRush is simpler and easier to use compared to other platforms, yet is just as powerful. Incentivized Helpful? Alanna Hawley SEO Specialist in Marketing at Atypical Digital (Marketing and Advertising, 51-200 employees) Chose Semrush SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well. Incentivized Helpful? Verified User Chose Semrush Moz is really good for domain and page authority tracking as well as link tracking. When I attempted to use Moz for keyword research I found that it's capability didn't match the one of SEMRush. Incentivized Helpful? Verified User Chose Semrush Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a … Incentivized Helpful? Verified User Chose Semrush The reason why I like SEMRush is that you get some of the best webinars in the business and it's really many software combined in one. They also keep adding beta features so they keep improving the software. Incentivized Helpful? Rahul Agarwal Digital Strategy Consultant in Marketing at Trenkwalder Group (Staffing and Recruiting, 201-500 employees) Chose Semrush SEMRush has a much stronger position when you compare it to other alternatives. The reason being that there are only a few tools that provide an overall service including both SEO and SEM. Also, the fact that it allows competitor analysis and a side by side analysis of KPIs … Incentivized Helpful? Tim Colling President in Engineering at A Servant's Heart Web Design and Marketing - Online Marketing & SEO for Those Who Serve the Elderly (Health, Wellness and Fitness, 11-50 employees) Chose Semrush Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects. Incentivized Helpful? Verified User Chose Semrush I can't comment on this. I've only really used SEM rush and Google AdWords. I think SEMrush is a cleaner better experience than Google AdWords in the respect I use it. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Semrush

Comparison of Web Analytics features of Google Analytics and Semrush
Feature	Google Analytics 8.2 2 Ratings	Semrush - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

Comparison of SEO features of Google Analytics and Semrush
Feature	Google Analytics - Ratings	Semrush 7.9 152 Ratings
Keyword analysis	00 Ratings	8.7152 Ratings
Backlink management	00 Ratings	8.2145 Ratings
SERP ranking tracking	00 Ratings	8.2148 Ratings
Page grader	00 Ratings	7.0127 Ratings
Competitive analysis	00 Ratings	8.6147 Ratings
Site audit / diagnostics	00 Ratings	8.0148 Ratings
Site recommendations	00 Ratings	7.3137 Ratings
Task management	00 Ratings	7.090 Ratings

Comparison of SEO Channels features of Google Analytics and Semrush
Feature	Google Analytics - Ratings	Semrush 8.1 138 Ratings
Local SEO	00 Ratings	8.3126 Ratings
Social SEO	00 Ratings	8.0104 Ratings
Mobile SEO	00 Ratings	7.7111 Ratings
Global SEO	00 Ratings	8.3112 Ratings

Comparison of SEO Platform & Account Management features of Google Analytics and Semrush
Feature	Google Analytics - Ratings	Semrush 8.7 123 Ratings
Multi-domain support	00 Ratings	8.3113 Ratings
Integration with web analytics tools	00 Ratings	9.0117 Ratings

User Ratings
	Google Analytics	Semrush
Likelihood to Recommend	8.3 (185 ratings)	8.8 (152 ratings)
Likelihood to Renew	9.0 (51 ratings)	9.1 (3 ratings)
Usability	7.5 (10 ratings)	7.7 (8 ratings)
Availability	10.0 (4 ratings)	9.1 (1 ratings)
Performance	10.0 (2 ratings)	7.3 (1 ratings)
Support Rating	7.0 (42 ratings)	9.9 (17 ratings)
Online Training	10.0 (2 ratings)	- (0 ratings)
Implementation Rating	9.0 (7 ratings)	7.3 (1 ratings)
Configurability	6.0 (2 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	9.1 (1 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)