Google Analytics vs. ZoomInfo Marketing

Google Analytics

3,824 Reviews and Ratings

ZoomInfo Marketing

48 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
ZoomInfo Marketing	Score7.8 out of 10	N/A	ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.	N/A

Pricing

Google Analytics

ZoomInfo Marketing

Google Analytics 360: 150,000
per year
Google Analytics: Free

No answers on this topic

Pricing Offerings
Google Analytics	ZoomInfo Marketing
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Analytics	ZoomInfo Marketing
Considered Both Products	Google No answer on this topic	ZoomInfo JORDAN EMILY Marketing Specialist in Marketing at LINAK U.S. (Electrical & Electronic Manufacturing, 201-500 employees) Chose ZoomInfo Marketing RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

ZoomInfo Marketing

Comparison of Web Analytics features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics 8.2 2 Ratings	ZoomInfo Marketing - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

Comparison of Engagement features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics - Ratings	ZoomInfo Marketing 7.3 17 Ratings
Automated routing and prioritization	00 Ratings	6.816 Ratings
Customer interaction histories	00 Ratings	7.816 Ratings
Engagement data tracking	00 Ratings	7.316 Ratings

Comparison of Ad Campaigns features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics - Ratings	ZoomInfo Marketing 7.7 16 Ratings
Ad campaign creation	00 Ratings	8.214 Ratings
Display advertising	00 Ratings	7.515 Ratings
Contextual advertising	00 Ratings	7.911 Ratings
Social advertising	00 Ratings	7.416 Ratings
Ad reporting and analytics	00 Ratings	7.616 Ratings

Comparison of Audience Segmentation & Targeting features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics - Ratings	ZoomInfo Marketing 7.9 19 Ratings
Standard visitor segmentation	00 Ratings	8.019 Ratings
Behavioral visitor segmentation	00 Ratings	7.318 Ratings
ABM sales intelligence	00 Ratings	8.418 Ratings

Comparison of Intent Data features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics - Ratings	ZoomInfo Marketing 6.9 18 Ratings
3rd party intent signals	00 Ratings	7.018 Ratings
Downstream intent signals	00 Ratings	6.917 Ratings
Account identification	00 Ratings	6.918 Ratings

Comparison of ABM Integrations features of Google Analytics and ZoomInfo Marketing
Feature	Google Analytics - Ratings	ZoomInfo Marketing 7.0 18 Ratings
Automated workflow & orchestration	00 Ratings	7.018 Ratings

User Ratings
	Google Analytics	ZoomInfo Marketing
Likelihood to Recommend	8.3 (185 ratings)	7.1 (20 ratings)
Likelihood to Renew	9.0 (51 ratings)	8.2 (2 ratings)
Usability	7.5 (10 ratings)	8.7 (20 ratings)
Availability	10.0 (4 ratings)	8.0 (1 ratings)
Performance	10.0 (2 ratings)	9.0 (1 ratings)
Support Rating	7.0 (42 ratings)	6.3 (2 ratings)
Online Training	10.0 (2 ratings)	8.0 (1 ratings)
Implementation Rating	9.0 (7 ratings)	6.3 (2 ratings)
Configurability	6.0 (2 ratings)	8.0 (1 ratings)
Contract Terms and Pricing Model	- (0 ratings)	8.0 (1 ratings)
Ease of integration	10.0 (1 ratings)	9.0 (1 ratings)
Product Scalability	10.0 (2 ratings)	8.0 (1 ratings)
Professional Services	- (0 ratings)	8.0 (1 ratings)
Vendor post-sale	10.0 (1 ratings)	8.0 (1 ratings)
Vendor pre-sale	9.0 (1 ratings)	8.0 (1 ratings)