Google Analytics vs. ZoomInfo Marketing
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 ZoomInfo Marketing | Score7.8 out of 10 | N/A | ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion. | N/A |
| Google Analytics | ZoomInfo Marketing | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| ABM Integrations |
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| Google Analytics | ZoomInfo Marketing | |
|---|---|---|
| Likelihood to Recommend | 8.3 | 7.1 |
| Likelihood to Renew | 9.0 | 8.2 |
| Usability | 7.5 | 8.6 |
| Availability | 10.0 | 8.0 |
| Performance | 10.0 | 9.0 |
| Support Rating | 7.0 | 6.3 |
| Online Training | 10.0 | 8.0 |
| Implementation Rating | 9.0 | 6.3 |
| Configurability | 6.0 | 8.0 |
| Contract Terms and Pricing Model | - | 8.0 |
| Ease of integration | 10.0 | 9.0 |
| Product Scalability | 10.0 | 8.0 |
| Professional Services | - | 8.0 |
| Vendor post-sale | 10.0 | 8.0 |
| Vendor pre-sale | 9.0 | 8.0 |