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AppNexus vs. Google Campaign Manager 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppNexus

    Score9 out of 10
    N/AAppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    AppNexusGoogle Campaign Manager 360
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppNexusGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AppNexusGoogle Campaign Manager 360
    Considered Both Products
    AppNexus
    Chose AppNexus
    The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within …
    Incentivized
    Chose AppNexus
    Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is …
    Chose AppNexus
    Google Marketing Platform is the platform we used prior to AppNexus, while Google Marketing works innately with so many other platforms and does a wonderful job of streamlining everything we thought the vast features that AppNexus brings to the table would assist us better. …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AppNexusGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of AppNexus and Google Campaign Manager 360
    Feature
    AppNexus
    8.5
    8 Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer8.06 Ratings9.024 Ratings
    DSP integration9.08 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AppNexus and Google Campaign Manager 360
    Feature
    AppNexus
    8.0
    8 Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation8.08 Ratings8.033 Ratings
    Ad deployment9.07 Ratings10.033 Ratings
    Display advertising7.07 Ratings10.030 Ratings
    Ad display and retargeting segmentation8.07 Ratings9.031 Ratings
    Sequence targeting8.07 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AppNexus and Google Campaign Manager 360
    Feature
    AppNexus
    8.2
    9 Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards9.09 Ratings10.031 Ratings
    Ad performance reports7.09 Ratings9.033 Ratings
    Ad conversion tracking8.08 Ratings9.032 Ratings
    Ad attribution reporting8.08 Ratings9.031 Ratings
    Cross-channel ad management9.08 Ratings9.026 Ratings
    Ad forecasting and optimization8.08 Ratings9.025 Ratings
    User Ratings
    AppNexusGoogle Campaign Manager 360
    Likelihood to Recommend
    8.0
    (16 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    4.0
    (6 ratings)
    8.0
    (13 ratings)
    Usability
    5.0
    (2 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    9.0
    (4 ratings)
    Online Training
    2.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    6.0
    (2 ratings)
    Configurability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    4.0
    (1 ratings)
    -
    (0 ratings)