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Google Campaign Manager 360 vs. Marin Software

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Google Campaign Manager 360

175 Reviews and Ratings

Marin Software

64 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Campaign Manager 360

    Score9 out of 10
    		N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    Marin Software

    Score9.1 out of 10
    		N/AMarin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…N/A
    Pricing
    Google Campaign Manager 360Marin Software
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Campaign Manager 360Marin Software
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Campaign Manager 360Marin Software
    Considered Both Products
    Google
    Verified User
    Chose Google Campaign Manager 360
    DoubleClick is slightly better to manage, especially in the sense of its user interface, which isn't super easy to navigate, but compared to Marin, is a lot easier. It also has a much easier process in terms of uploading ads to engines such as AdWords and Bing. I also find it …
    Incentivized
    Verified User
    Chose Google Campaign Manager 360
    Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account …
    Incentivized
    Dana Berardi
    Online Marketing Manager in Marketing at BuyerZone (Internet, 11-50 employees)
    Chose Google Campaign Manager 360
    In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords …
    Incentivized
    Verified User
    Chose Google Campaign Manager 360
    DoubleClick was inferior to both Marin and Kenshoo.
    Incentivized
    Verified User
    Chose Google Campaign Manager 360
    DoubleClick is the best tool to use for data management since it is fast, easy to use and provides everything needed for optimizing towards better performance.
    Incentivized
    Stephanie Pan
    Account Manager in Marketing at Mindshare (Marketing and Advertising, 1001-5000 employees)
    Chose Google Campaign Manager 360
    DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level.
    Incentivized
    Verified User
    Chose Google Campaign Manager 360
    I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
    Incentivized
    Marin Software
    Verified User
    Chose Marin Software
    Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue …
    Incentivized
    Nikita Patel
    Media Manager in Marketing at Performics (Marketing and Advertising, 1001-5000 employees)
    Chose Marin Software
    We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to …
    Incentivized
    Aigerim Kikimova, MBA
    Digital Marketing Strategist in Marketing at TBC (E-Learning, 5001-10,000 employees)
    Chose Marin Software
    I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account …
    Chad Gardner
    Technical Account Manager in Marketing at BrightTag (Marketing and Advertising, 51-200 employees)
    Chose Marin Software
    The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite.
    Robert Frost
    Manager of Paid Media in Professional Services at ethology (Marketing and Advertising, 51-200 employees)
    Chose Marin Software
    Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable …
    Verified User
    Chose Marin Software
    DoubleClick has gotten better, but Marin is easier to use and the service is better. This includes the help section and our Marin reps.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Campaign Manager 360Marin Software
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Campaign Manager 360 and Marin Software
    Feature
    Google Campaign Manager 360
    9.0
    29 Ratings
    Marin Software
    -
    Ratings
    Data Transfer9.024 Ratings00 Ratings
    DSP integration9.026 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Campaign Manager 360 and Marin Software
    Feature
    Google Campaign Manager 360
    8.8
    33 Ratings
    Marin Software
    -
    Ratings
    Ad campaign creation8.033 Ratings00 Ratings
    Ad deployment10.033 Ratings00 Ratings
    Display advertising10.030 Ratings00 Ratings
    Ad display and retargeting segmentation9.031 Ratings00 Ratings
    Sequence targeting7.023 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and Marin Software
    Feature
    Google Campaign Manager 360
    9.2
    33 Ratings
    Marin Software
    -
    Ratings
    Ad dashboards10.031 Ratings00 Ratings
    Ad performance reports9.033 Ratings00 Ratings
    Ad conversion tracking9.032 Ratings00 Ratings
    Ad attribution reporting9.031 Ratings00 Ratings
    Cross-channel ad management9.026 Ratings00 Ratings
    Ad forecasting and optimization9.025 Ratings00 Ratings
    User Ratings
    Google Campaign Manager 360Marin Software
    Likelihood to Recommend
    9.0
    (45 ratings)
    10.0
    (32 ratings)
    Likelihood to Renew
    8.0
    (13 ratings)
    7.6
    (23 ratings)
    Usability
    8.0
    (2 ratings)
    10.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (4 ratings)
    10.0
    (6 ratings)
    Online Training
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    6.0
    (2 ratings)
    9.8
    (5 ratings)