| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Campaign Manager 360 | Score9 out of 10 | N/A | Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting. | N/A |
 Skai | Score8.8 out of 10 | N/A | Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising. | $10,000 Starting Price |
| Google Campaign Manager 360 | Skai | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
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| Google Campaign Manager 360 | Skai | |
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| Considered Both Products | Chose Google Campaign Manager 360 DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Skai Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Google Campaign Manager 360 | Skai | ||||||||||||||||||||||
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| Google Campaign Manager 360 | Skai | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 9.2 |
| Likelihood to Renew | 8.0 | 7.8 |
| Usability | 8.0 | 9.6 |
| Availability | - | 3.6 |
| Support Rating | 9.0 | 9.6 |
| Online Training | 8.0 | - |
| Implementation Rating | 6.0 | - |
