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Google Content Experiments (discontinued) vs. Google Optimize

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Content Experiments (discontinued)

    Score7.3 out of 10
    N/AGoogle Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Google Content Experiments (discontinued)Google Optimize
    Editions & Modules
    No answers on this topic
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Google Content Experiments (discontinued)Google Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Content Experiments (discontinued)Google Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Content Experiments (discontinued) and Google Optimize
    Feature
    Google Content Experiments (discontinued)
    9.2
    1 Ratings
    Google Optimize
    4.9
    8 Ratings
    a/b experiment testing9.01 Ratings4.08 Ratings
    Split URL testing10.01 Ratings2.08 Ratings
    Multivariate testing10.01 Ratings4.08 Ratings
    Multi-page/funnel testing9.01 Ratings1.06 Ratings
    Cross-browser testing8.01 Ratings6.44 Ratings
    Mobile app testing8.01 Ratings2.72 Ratings
    Test significance9.01 Ratings1.07 Ratings
    Visual / WYSIWYG editor10.01 Ratings3.07 Ratings
    Advanced code editor9.01 Ratings2.07 Ratings
    Page surveys8.01 Ratings5.02 Ratings
    Visitor recordings8.01 Ratings10.01 Ratings
    Preview mode8.01 Ratings3.06 Ratings
    Test duration calculator10.01 Ratings9.03 Ratings
    Experiment scheduler10.01 Ratings7.05 Ratings
    Experiment workflow and approval8.01 Ratings8.93 Ratings
    Dynamic experiment activation10.01 Ratings6.92 Ratings
    Client-side tests10.01 Ratings7.04 Ratings
    Server-side tests10.01 Ratings2.62 Ratings
    Mutually exclusive tests10.01 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Content Experiments (discontinued) and Google Optimize
    Feature
    Google Content Experiments (discontinued)
    10.0
    1 Ratings
    Google Optimize
    7.0
    8 Ratings
    Standard visitor segmentation10.01 Ratings6.08 Ratings
    Behavioral visitor segmentation10.01 Ratings7.06 Ratings
    Traffic allocation control10.01 Ratings8.07 Ratings
    Website personalization10.01 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Content Experiments (discontinued) and Google Optimize
    Feature
    Google Content Experiments (discontinued)
    9.9
    1 Ratings
    Google Optimize
    8.2
    8 Ratings
    Click analytics10.01 Ratings9.03 Ratings
    Form fill analysis10.01 Ratings8.01 Ratings
    Conversion tracking10.01 Ratings9.06 Ratings
    Goal tracking10.01 Ratings8.07 Ratings
    Test reporting9.01 Ratings7.06 Ratings
    Results segmentation10.01 Ratings10.04 Ratings
    CSV export10.01 Ratings9.93 Ratings
    Experiments results dashboard10.01 Ratings9.97 Ratings
    Heatmap tool00 Ratings2.01 Ratings
    Scroll maps00 Ratings9.02 Ratings
    User Ratings
    Google Content Experiments (discontinued)Google Optimize
    Likelihood to Recommend
    9.0
    (13 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    7.5
    (10 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.7
    (4 ratings)