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Google Content Experiments (discontinued) vs. VWO

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Content Experiments (discontinued)

    Score7.3 out of 10
    N/AGoogle Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A

    VWO

    Score7.7 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    Google Content Experiments (discontinued)VWO
    Editions & Modules
    No answers on this topic
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    Google Content Experiments (discontinued)VWO
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Content Experiments (discontinued)VWO
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Wingify Pvt Ltd
    Chose VWO
    It was simpler to use and offered slightly more functionality than the free Google tool.
    Incentivized
    Chose VWO
    I have tried Google Content Experiments and Optimizely. VWO saves a lot of time in comparison to GCE and gives a lot of new possibilities. Optimizely completely loses on price and features.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Content Experiments (discontinued)VWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Content Experiments (discontinued) and VWO
    Feature
    Google Content Experiments (discontinued)
    9.2
    1 Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing9.01 Ratings8.21 Ratings
    Split URL testing10.01 Ratings9.11 Ratings
    Multivariate testing10.01 Ratings8.011 Ratings
    Multi-page/funnel testing9.01 Ratings6.41 Ratings
    Cross-browser testing8.01 Ratings8.21 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.01 Ratings7.31 Ratings
    Visual / WYSIWYG editor10.01 Ratings7.31 Ratings
    Advanced code editor9.01 Ratings9.11 Ratings
    Page surveys8.01 Ratings00 Ratings
    Visitor recordings8.01 Ratings6.41 Ratings
    Preview mode8.01 Ratings6.41 Ratings
    Test duration calculator10.01 Ratings6.41 Ratings
    Experiment scheduler10.01 Ratings00 Ratings
    Experiment workflow and approval8.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Client-side tests10.01 Ratings00 Ratings
    Server-side tests10.01 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Content Experiments (discontinued) and VWO
    Feature
    Google Content Experiments (discontinued)
    10.0
    1 Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation10.01 Ratings9.11 Ratings
    Behavioral visitor segmentation10.01 Ratings7.31 Ratings
    Traffic allocation control10.01 Ratings9.11 Ratings
    Website personalization10.01 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Content Experiments (discontinued) and VWO
    Feature
    Google Content Experiments (discontinued)
    9.9
    1 Ratings
    VWO
    7.0
    1 Ratings
    Click analytics10.01 Ratings6.41 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings8.21 Ratings
    Goal tracking10.01 Ratings8.21 Ratings
    Test reporting9.01 Ratings7.31 Ratings
    Results segmentation10.01 Ratings5.51 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard10.01 Ratings8.21 Ratings
    Heatmap tool00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    User Ratings
    Google Content Experiments (discontinued)VWO
    Likelihood to Recommend
    9.0
    (13 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    7.5
    (10 ratings)
    8.7
    (20 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)