Google Forms vs. Medallia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.9 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Medallia
Score 8.0 out of 10
N/A
Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.N/A
Pricing
Google FormsMedallia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google FormsMedallia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Google FormsMedallia
Considered Both Products
Google Forms
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Chose Google Forms
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment …
Chose Google Forms
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of …
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Chose Google Forms
I use both SurveyMonkey and Google Forms. Google Forms are nice for quick and simple everyday information collecting. SurveyMonkey is used for a more robust detailed information collecting where I can dive into analytics/results in a more detailed manner.
Chose Google Forms
Google Forms is more basic than Typeform in terms of design style options and flexibility, but it has an easier-to-use interface. It is slightly less robust in terms of logic and crowd-sourced responses than SurveyMonkey. In general, it's a good option for generating a quick, …
Chose Google Forms
Google Forms definitely isn't as robust as some of the more professional tools out there. However, in my experience, I usually don't need a robust survey tool. I just need to quickly set up a survey or screener. In addition, I love how simple it is to add collaborators to …
Chose Google Forms
Google Forms is easier to use than Qualtrics, but has less robust capabilities, especially in terms of sharing, permissions, survey logic, and reporting features.
I also find Google easier to use than the Microsoft Forms tool, but again Microsoft might have better options in …
Chose Google Forms
Simpler to use and mostly related with an alternative to a robust forms and questionnaire option. Many other tools are not only forms.
Chose Google Forms
SurveyMonkey is great but it costs money to get its full power while Google Forms can do a lot of the same but for free. When it comes to simply surveys/data intake, Google Forms is far easier to use and much cheaper.
Medallia
Chose Medallia
We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand …
Chose Medallia
Medallia does not only gives us convenience. It also gives us an opportunity to solve real-time feedback and create real-time solutions. The platform is easy to use, with a dashboard that could help our agents check their progress on a daily basis. I am particularly impressed …
Chose Medallia
Medallia is one of our many tools for our agents and managers. It stands out because, in this tool, we get to hear our customers and build stronger relationships with them. We are able to see reports to keep track of those tasks assigned to agents and see how well they are …
Chose Medallia
Medallia is easier to use and understand.
Chose Medallia
I've only used Medallia and it's been a great experience for me to track our promoters and detractors.
Chose Medallia
Medallia is a true enterprise solution. Our account management team truly partners with us. The user interface is simple and intuitive to use. Reporting and dashboards make it easy to find data quickly.

Other solutions are great in specific areas (customer support) but did not …
Chose Medallia
I used MaritzCX in a previous company, and find it to be a far superior product with an exceptional support team. I have evaluated the Qualtrics product for previous companies and my existing company, and it appears to be on par with other platforms.
Chose Medallia
I reviewed a number of platforms and Medallia was at the top for a B-to-B environment and had an easy way to integrate with Salesforce and have all that was needed right in Salesforce.
Chose Medallia
If you have a very large business with multiple outlets, Medallia is a reasonable choice to make because of the major scalability and the vast amounts of data you can collect. If you are a small, one-off, or independent business, it can be very costly and not all of the tools …
Features
Google FormsMedallia
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.9
Ratings
1% below category average
Medallia
-
Ratings
Survey templates8.70 Ratings00 Ratings
Themes7.00 Ratings00 Ratings
Custom logo/branding8.00 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
9.4
Ratings
10% above category average
Medallia
-
Ratings
Changes to live survey10.00 Ratings00 Ratings
Question design help9.00 Ratings00 Ratings
Multiple question types9.20 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.5
Ratings
3% above category average
Medallia
-
Ratings
Survey logic flexibility8.50 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
9.1
Ratings
11% above category average
Medallia
-
Ratings
Response tracking8.90 Ratings00 Ratings
Data export9.00 Ratings00 Ratings
Standard reports8.80 Ratings00 Ratings
Custom reports9.50 Ratings00 Ratings
Analytics9.30 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.9
Ratings
13% above category average
Medallia
-
Ratings
Access controls9.80 Ratings00 Ratings
Compliance10.00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
9.1
Ratings
10% above category average
Medallia
-
Ratings
Vendor-offered crowdsourcing9.00 Ratings00 Ratings
Respondent restrictions9.30 Ratings00 Ratings
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User Ratings
Google FormsMedallia
Likelihood to Recommend
10.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.8
(0 ratings)
9.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
7.0
(0 ratings)
Product Scalability
3.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google FormsMedallia
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
Read full review
Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.
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Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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  • It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
  • As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
  • It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.
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Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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  • Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
  • Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.
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Likelihood to Renew
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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No answers on this topic
Usability
The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.
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Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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No answers on this topic
Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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No answers on this topic
Support Rating
I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs
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Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.
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Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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No answers on this topic
Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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  • It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
  • It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.
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ScreenShots

Medallia Screenshots

Screenshot of Employee EngagementScreenshot of Customer ProfileScreenshot of IoT FeedbackScreenshot of Medallia MobileScreenshot of Organizational HierarchyScreenshot of Suggested Actions