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Google Optimize vs. Optimizely Web Experimentation

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Google Optimize

45 Reviews and Ratings

Optimizely Web Experimentation

580 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    		N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    		N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    Google OptimizeOptimizely Web Experimentation
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeOptimizely Web Experimentation
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Google OptimizeOptimizely Web Experimentation
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Optimizely Web Experimentation
    Feature
    Google Optimize
    4.9
    8 Ratings
    Optimizely Web Experimentation
    8.0
    150 Ratings
    a/b experiment testing4.08 Ratings9.0150 Ratings
    Split URL testing2.08 Ratings8.5122 Ratings
    Multivariate testing4.08 Ratings8.4127 Ratings
    Multi-page/funnel testing1.06 Ratings7.9116 Ratings
    Cross-browser testing6.44 Ratings8.186 Ratings
    Mobile app testing2.72 Ratings8.066 Ratings
    Test significance1.07 Ratings8.4136 Ratings
    Visual / WYSIWYG editor3.07 Ratings8.2121 Ratings
    Advanced code editor2.07 Ratings8.0114 Ratings
    Page surveys5.02 Ratings6.217 Ratings
    Visitor recordings10.01 Ratings8.418 Ratings
    Preview mode3.06 Ratings7.6133 Ratings
    Test duration calculator9.03 Ratings7.9101 Ratings
    Experiment scheduler7.05 Ratings8.2101 Ratings
    Experiment workflow and approval8.93 Ratings7.881 Ratings
    Dynamic experiment activation6.92 Ratings7.565 Ratings
    Client-side tests7.04 Ratings7.888 Ratings
    Server-side tests2.62 Ratings7.244 Ratings
    Mutually exclusive tests8.02 Ratings8.274 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Optimizely Web Experimentation
    Feature
    Google Optimize
    7.0
    8 Ratings
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Standard visitor segmentation6.08 Ratings8.4137 Ratings
    Behavioral visitor segmentation7.06 Ratings7.6113 Ratings
    Traffic allocation control8.07 Ratings9.1135 Ratings
    Website personalization7.07 Ratings7.8103 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Optimizely Web Experimentation
    Feature
    Google Optimize
    8.2
    8 Ratings
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Heatmap tool2.01 Ratings9.313 Ratings
    Click analytics9.03 Ratings8.833 Ratings
    Scroll maps9.02 Ratings8.517 Ratings
    Form fill analysis8.01 Ratings8.065 Ratings
    Conversion tracking9.06 Ratings8.744 Ratings
    Goal tracking8.07 Ratings8.2117 Ratings
    Test reporting7.06 Ratings7.9126 Ratings
    Results segmentation10.04 Ratings7.793 Ratings
    CSV export9.93 Ratings7.992 Ratings
    Experiments results dashboard9.97 Ratings8.049 Ratings
    User Ratings
    Google OptimizeOptimizely Web Experimentation
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.7
    (238 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (51 ratings)
    Usability
    10.0
    (1 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    8.7
    (4 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (148 ratings)